Rascasse Audience Intelligence

The Wicker Man (1973 film) Audience in United States

A data profile of the people who buy, follow and care about The Wicker Man (1973 film) in United States — modelled from more than twelve digital signal sources. The Wicker Man (1973 film) has an estimated audience of 467,028 people in United States.

#55among Horror in United States#3353among Movie / TV Show / Series in United States#7072in Movies & TV

The average The Wicker Man (1973 film) fan in United States is 48.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pan's Labyrinth, Jeffrey Dean Morgan, Crimson Peak, with strongest over-indexing on Pan's Labyrinth (138.57× the country average).

Demographically, the The Wicker Man (1973 film) audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Wicker Man (1973 film) fan in United States is balanced, around 48.3 years old, with strong Tradition tendencies and a notable affinity for Pan's Labyrinth.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Wicker Man (1973 film) profile in United States.

Audience size
467K
in United States
Gender
50.9%♀
49.1% male
Age
48.3
average years
Country rank
#38124
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Wicker Man (1973 film) viewers

50.9% are female, 49.1% are male, average age 48.3.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for The Wicker Man (1973 film) audience in United States
MetricValue
Female50.9%
Male49.1%
Average age48.3
Estimated audience size467,028
Fig. 03

Age distribution

Ø 48.3
average years
Age distribution of the The Wicker Man (1973 film) audience in United States
Age bracketShare%
16-197%
20-2910%
30-3911%
40-4927%
50+45%
Fig. 04

Worldwide distribution

32.7%

of the worldwide The Wicker Man (1973 film) audience comes from United States.

Worldwide audience distribution share by country for The Wicker Man (1973 film)
CountryShare
United States32.7%
United Kingdom17.8%
Spain13.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Wicker Man (1973 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Wicker Man (1973 film) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.48×
02Vermont<1K1.36×
03Maine~2K1.33×
04Washington~10K1.22×
05Massachusetts~10K1.20×
06New Hampshire~2K1.20×
07Utah~4K1.16×
08Rhode Island~2K1.16×
09Connecticut~5K1.13×
10Washington, District of Columbia~1K1.13×
11West Virginia~2K1.11×
12Kentucky~6K1.10×
13Pennsylvania~20K1.09×
14Montana~1K1.09×
15Minnesota~6K1.08×
16New York~20K1.05×
17Colorado~7K1.05×
18Missouri~7K1.04×
19Alaska<1K1.03×
20Virginia~10K1.01×
21Wisconsin~6K1.01×
22Oklahoma~5K1.01×
23New Mexico~2K1.01×
24California~50K1.00×
25Indiana~8K1.00×
26Kansas~3K1.00×
27Ohio~10K0.98×
28Tennessee~8K0.98×
29Idaho~2K0.98×
30Michigan~10K0.96×
31Iowa~3K0.95×
32Illinois~10K0.94×
33North Carolina~10K0.94×
34Arkansas~3K0.94×
35Maryland~7K0.92×
36Nebraska~2K0.91×
37Arizona~8K0.89×
38Delaware~1K0.88×
39North Dakota<1K0.88×
40Louisiana~5K0.87×
41Alabama~5K0.86×
42South Dakota<1K0.86×
43New Jersey~9K0.85×
44South Carolina~5K0.85×
45Nevada~3K0.82×
46Georgia~10K0.81×
47Texas~30K0.80×
48Hawaii~1K0.79×
49Mississippi~3K0.77×
50Florida~20K0.73×
Fig. 06

Affinity by region

Affinity by region — The Wicker Man (1973 film), United States
0.73×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Wicker Man (1973 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Wicker Man (1973 film) audience
#·InterestCategoryAffinity×
01Crimson PeakMovies & TV157.17×
02Dracula UntoldMovies & TV141.82×
03Pan's LabyrinthMovies & TV138.57×
04Jeffrey Dean MorganMovies & TV83.71×
05Panic RoomMovies & TV74.57×
06The Strangers (2008 film)Movies & TV72.92×
07Sleepy Hollow (TV series)Movies & TV67.94×
08SuspiriaMovies & TV63.16×
09Bates Motel (TV series)Movies & TV61.97×
10The Conjuring 2Movies & TV59.94×
1110 Cloverfield LaneMovies & TV58.24×
12Sam RaimiMovies & TV45.53×
13The Cabin in the WoodsMovies & TV42.14×
14Grimm (TV series)Movies & TV36.43×
15The PurgeMovies & TV22.70×
16Hannibal (TV series)Movies & TV22.58×
17CreepypastaLiterature20.84×
1824 (TV series)Movies & TV20.00×
19Rotten TomatoesMovies & TV10.38×
20RedditInternet & Social Media7.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Wicker Man (1973 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Wicker Man (1973 film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.02×
Social Media UsageJOY1.92×
IndulgenceJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Wicker Man (1973 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.41×
SustainabilityBALANCE0.65×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Wicker Man (1973 film) have in United States?

The Wicker Man (1973 film) has an estimated audience of 467,028 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Wicker Man (1973 film) viewers?

50.9% of The Wicker Man (1973 film) fans are female, 49.1% are male, with an average age of 48.3 years.

03

Which brands do The Wicker Man (1973 film) fans like most?

The Wicker Man (1973 film) fans show strongest brand affinity for Pan's Labyrinth (138.57×), Jeffrey Dean Morgan (83.71×), and Crimson Peak (157.17×) over the country average.

04

Where do The Wicker Man (1973 film) fans live in United States?

The Wicker Man (1973 film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Wicker Man (1973 film) fans also like?

Beyond The Wicker Man (1973 film) itself, the audience over-indexes on Jeffrey Dean Morgan (83.71×), Crimson Peak (157.17×), Dracula Untold (141.82×), and The Strangers (2008 film) (72.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See The Wicker Man (1973 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Wicker Man (1973 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →