Rascasse Audience Intelligence

The Conjuring 2 Audience in United States

A data profile of the people who buy, follow and care about The Conjuring 2 in United States — modelled from more than twelve digital signal sources. The Conjuring 2 has an estimated audience of 1,209,100 people in United States.

#21among Horror in United States#1500among Movie / TV Show / Series in United States#3617in Movies & TV

The average The Conjuring 2 fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Conjuring, Haven (TV series), Oculus (film), with strongest over-indexing on The Conjuring (43.19× the country average).

Demographically, the The Conjuring 2 audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Conjuring 2 fan in United States is balanced, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for The Conjuring.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Conjuring 2 profile in United States.

Audience size
1.2M
in United States
Gender
51.4%♀
48.6% male
Age
39.4
average years
Country rank
#20782
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Conjuring 2 viewers

51.4% are female, 48.6% are male, average age 39.4.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for The Conjuring 2 audience in United States
MetricValue
Female51.4%
Male48.6%
Average age39.4
Estimated audience size1,209,100
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the The Conjuring 2 audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

31.2%

of the worldwide The Conjuring 2 audience comes from United States.

Worldwide audience distribution share by country for The Conjuring 2
CountryShare
United States31.2%
India8.9%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Conjuring 2 audience in United States is strongest.

Fig. 05

Top regions by affinity

The Conjuring 2 fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.32×
02New Mexico~8K1.25×
03Kentucky~20K1.21×
04California~200K1.20×
05Arizona~30K1.20×
06Utah~10K1.19×
07Oklahoma~20K1.18×
08Arkansas~10K1.13×
09Indiana~30K1.12×
10Kansas~10K1.11×
11Nevada~10K1.10×
12West Virginia~7K1.10×
13Louisiana~20K1.09×
14Mississippi~10K1.08×
15Idaho~7K1.08×
16Nebraska~7K1.07×
17Illinois~50K1.06×
18Ohio~40K1.06×
19Iowa~10K1.06×
20Missouri~20K1.05×
21Tennessee~30K1.04×
22Alabama~20K1.03×
23South Dakota~3K1.03×
24North Carolina~40K1.02×
25North Dakota~3K1.02×
26Alaska~3K1.01×
27Georgia~40K1.00×
28Michigan~30K0.99×
29Colorado~20K0.99×
30Oregon~10K0.99×
31Pennsylvania~40K0.98×
32Wisconsin~20K0.98×
33Minnesota~20K0.96×
34South Carolina~20K0.94×
35Delaware~3K0.94×
36Wyoming~2K0.93×
37Washington~20K0.92×
38Maryland~20K0.92×
39Connecticut~10K0.91×
40Montana~3K0.90×
41Virginia~30K0.89×
42New Hampshire~4K0.88×
43Rhode Island~4K0.88×
44Florida~80K0.87×
45New Jersey~30K0.87×
46New York~60K0.84×
47Maine~4K0.83×
48Hawaii~4K0.81×
49Massachusetts~20K0.78×
50Washington, District of Columbia~3K0.66×
Fig. 06

Affinity by region

Affinity by region — The Conjuring 2, United States
0.66×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Conjuring 2 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Conjuring 2 audience
#·InterestCategoryAffinity×
01Project Management InstituteBusiness & Career81.07×
02Orphan (film)Movies & TV64.86×
03Truth or Dare (2018 film)Movie / TV Show / Series63.00×
04Oculus (film)Movies & TV62.93×
05Patrick Wilson (American actor)Movies & TV62.23×
06The Witch (2015 film)Movies & TV61.54×
07Lights Out (2016 film)Movies & TV59.27×
08Poltergeist (film series)Movies & TV58.45×
09Pet Sematary (film)Movies & TV57.75×
10The Village (2004 film)Movies & TV53.68×
11Vera FarmigaMovies & TV49.11×
12Haven (TV series)Movies & TV47.57×
13Jeffrey Dean MorganMovies & TV45.63×
14Annabelle (film)Movies & TV45.08×
15The ConjuringMovies & TV43.19×
16A Quiet PlaceMovies & TV42.66×
17Cary ElwesMovies & TV39.94×
18Saw (franchise)Movies & TV38.16×
19Shutter Island (film)Movies & TV38.05×
20no country for old menMovies & TV30.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Conjuring 2 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Conjuring 2 audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
Social Media UsageJOY1.46×
TraditionCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Conjuring 2 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Healthy LifestyleBALANCE0.99×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Conjuring 2 have in United States?

The Conjuring 2 has an estimated audience of 1,209,100 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Conjuring 2 viewers?

51.4% of The Conjuring 2 fans are female, 48.6% are male, with an average age of 39.4 years.

03

Which brands do The Conjuring 2 fans like most?

The Conjuring 2 fans show strongest brand affinity for The Conjuring (43.19×), Haven (TV series) (47.57×), and Oculus (film) (62.93×) over the country average.

04

Where do The Conjuring 2 fans live in United States?

The Conjuring 2 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Conjuring 2 fans also like?

Beyond The Conjuring 2 itself, the audience over-indexes on Haven (TV series) (47.57×), Oculus (film) (62.93×), Patrick Wilson (American actor) (62.23×), and Jeffrey Dean Morgan (45.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Horror audiences in United States

See The Conjuring 2 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Conjuring 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →