The Conjuring 2 Audience in United States

The Conjuring 2 logo

The Conjuring 2 has an estimated audience of 1,283,855 people in United States. 51.4% are female, 48.6% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: The Conjuring, Haven (TV series), Jeffrey Dean Morgan, Oculus (film), Patrick Wilson (American actor).

The average The Conjuring 2 fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Conjuring, Haven (TV series), Jeffrey Dean Morgan, with strongest over-indexing on The Conjuring (43.19× the country average). Demographically, the The Conjuring 2 audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of The Conjuring 2 fans

Demographic split for The Conjuring 2 audience in United States
MetricValue
Female51.4%
Male48.6%
Average age39.4
Estimated audience size1,283,855

Audience persona

The typical The Conjuring 2 fan in United States is balanced, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Conjuring.

Top regions in United States

Top regions ranked by reach for The Conjuring 2 in United States
RegionReachAffinity
California164,0841.16×
Texas141,7181.28×
Florida75,3480.87×
New York59,7980.83×
Illinois45,7351.07×
Ohio43,8321.11×
Pennsylvania42,4080.98×
Georgia40,4881.02×
North Carolina39,9791.03×
Michigan33,9751.01×
Arizona31,3961.2×
Virginia28,3380.91×
New Jersey28,1270.86×
Tennessee27,0411.05×
Indiana26,7001.14×
Washington24,2520.94×
Missouri22,4121.08×
Colorado20,2781×
Kentucky19,6031.22×
Massachusetts19,0580.75×
Maryland18,9240.86×
Wisconsin18,7030.97×
Alabama18,6811.04×
Louisiana18,5951.12×
South Carolina18,2820.95×
Minnesota17,8350.97×
Oklahoma17,1211.2×
Oregon14,4860.98×
Utah14,1841.23×
Nevada13,6721.1×
Arkansas12,2461.16×
Mississippi11,5581.09×
Connecticut11,5150.89×
Iowa11,4191.08×
Kansas11,3421.12×
New Mexico8,0671.25×
Idaho7,2771.13×
Nebraska6,8941.07×
West Virginia6,4921.09×
New Hampshire4,2690.84×
Maine3,8560.84×
Hawaii3,8290.69×
Rhode Island3,5630.87×
Montana3,3340.94×
South Dakota3,0221.02×
Delaware2,9810.84×
Alaska2,5950.94×
North Dakota2,5340.96×
Washington, District of Columbia2,3340.6×
Wyoming1,7400.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Conjuring 2 audience
BrandAffinityCategory
The Conjuring43.19×Movies & TV
Haven (TV series)47.57×Movies & TV
Jeffrey Dean Morgan45.63×Movies & TV
Oculus (film)62.93×Movies & TV
Patrick Wilson (American actor)62.23×Movies & TV
Vera Farmiga49.11×Movies & TV
Annabelle (film)45.08×Movies & TV
The Witch (2015 film)61.54×Movies & TV
Project Management Institute81.07×Business & Career
Cary Elwes39.94×Movies & TV
Saw (franchise)38.16×Movies & TV
Shutter Island (film)38.05×Movies & TV
Orphan (film)64.86×Movies & TV
The Descent62.18×Movies & TV
Lights Out (2016 film)59.27×Movies & TV
Poltergeist (film series)58.45×Movies & TV
The Village (2004 film)53.68×Movies & TV
Pet Sematary (film)57.75×Movies & TV
no country for old men30.45×Movies & TV
Truth or Dare (2018 film)63×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Conjuring 2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.45
ExtroversionTHRILL1.38
TraditionCONSERVATISM1.33
Social Media UsageJOY1.19
Urban LifestyleOPEN1.06
Early Adopter MentalityPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for The Conjuring 2
CountryShare
United States34.2%
India10.2%
United Kingdom8.2%

See The Conjuring 2 audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does The Conjuring 2 have in United States?

The Conjuring 2 has an estimated audience of 1,283,855 people in United States, concentrated in California and Texas.

What is the gender split and age of The Conjuring 2 fans?

51.4% of The Conjuring 2 fans are female, 48.6% are male, with an average age of 39.4 years.

Which brands do The Conjuring 2 fans like most?

The Conjuring 2 fans show strongest brand affinity for The Conjuring (43.19×), Haven (TV series) (47.57×), and Jeffrey Dean Morgan (45.63×) over the country average.

Where do The Conjuring 2 fans live in United States?

The Conjuring 2 fans in United States are most concentrated in California (reach 164,084), Texas (reach 141,718), and Florida (reach 75,348). These three regions account for the largest share of the active audience.

What other brands do The Conjuring 2 fans also like?

Beyond The Conjuring 2 itself, the audience over-indexes on Haven (TV series) (47.57×), Jeffrey Dean Morgan (45.63×), Oculus (film) (62.93×), and Patrick Wilson (American actor) (62.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Conjuring 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.