Project Management Institute Audience in United States

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Project Management Institute has an estimated audience of 795,001 people in United States. 52.5% are female, 47.5% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Sophos, Project Management Professional, Kanban board, JIRA, Project management.

The average Project Management Institute fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sophos, Project Management Professional, Kanban board, with strongest over-indexing on Sophos (173.72× the country average). Demographically, the Project Management Institute audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of Project Management Institute fans

Demographic split for Project Management Institute audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.4
Estimated audience size795,001

Audience persona

The typical Project Management Institute fan in United States is balanced, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Sophos.

Top regions in United States

Top regions ranked by reach for Project Management Institute in United States
RegionReachAffinity
California83,4130.95×
Texas81,5631.19×
Florida51,3230.95×
New York42,8800.97×
Virginia42,2542.18×
Georgia30,2351.23×
North Carolina27,5881.15×
Illinois26,6331.01×
Pennsylvania26,5130.99×
Maryland25,4131.86×
Ohio20,9000.85×
New Jersey20,2981×
Arizona18,9421.17×
Colorado18,5441.48×
Washington17,5951.1×
Michigan16,4110.79×
Massachusetts15,4210.98×
Indiana15,2241.05×
Tennessee14,9830.94×
Missouri11,4460.89×
Wisconsin11,0610.92×
South Carolina10,4830.88×
Minnesota9,8830.87×
Louisiana9,0150.88×
Alabama8,7080.78×
Washington, District of Columbia8,4503.54×
Oregon7,6090.83×
Nevada7,5810.99×
Utah7,5631.06×
Connecticut7,5070.94×
Kentucky7,3610.74×
Oklahoma6,3820.72×
New Mexico5,8311.46×
Kansas5,5430.88×
Iowa5,4560.83×
Arkansas5,0360.77×
Idaho3,8450.96×
Mississippi3,5840.55×
Hawaii3,2550.95×
New Hampshire3,0410.97×
Nebraska2,9390.74×
West Virginia2,3850.64×
Maine2,2310.78×
Rhode Island1,7970.71×
Delaware1,7700.81×
Montana1,6940.77×
Alaska1,5020.88×
South Dakota1,0530.57×
North Dakota9110.56×
Vermont8570.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Project Management Institute audience
BrandAffinityCategory
Sophos173.72×Technology & Electronics
Project Management Professional84.8×Business & Career
Kanban board213.19×Business & Career
JIRA33.58×Technology & Electronics
Project management10.36×Business & Career
Gemini5.69×Technology & Electronics
Project management software25.3×Business & Career
Hokkaido University88.03×Business & Career
OpenAI6.85×Technology & Electronics
Hokkaido25.09×Travel & Leisure
Barracuda Networks69.25×Business & Career
Fresh (1994 film)25.45×Movies & TV
Basecamp (company)24.48×Internet & Social Media
Indeed.com3.1×Business & Career
Chat GPT4.13×Technology & Electronics
LiftMaster38.86×Cars & Mobility
JetBrains33.56×Technology & Electronics
LinkedIn2.2×Internet & Social Media
Consumer Financial Protection Bureau19.05×Business & Career
American Chemical Society19.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Project Management Institute audience
TraitClusterScore
Career OrientationPOWER2.78
Need for SecurityCONSERVATISM2.1
IndulgenceJOY1.83
Quality AwarenessPREMIUM1.62
Early Adopter MentalityPOWER1.6
Urban LifestyleOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Project Management Institute
CountryShare
China18.8%
United States9.8%
Lithuania8.0%

See Project Management Institute audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Project Management Institute have in United States?

Project Management Institute has an estimated audience of 795,001 people in United States, concentrated in California and Texas.

What is the gender split and age of Project Management Institute fans?

52.5% of Project Management Institute fans are female, 47.5% are male, with an average age of 41.4 years.

Which brands do Project Management Institute fans like most?

Project Management Institute fans show strongest brand affinity for Sophos (173.72×), Project Management Professional (84.8×), and Kanban board (213.19×) over the country average.

Where do Project Management Institute fans live in United States?

Project Management Institute fans in United States are most concentrated in California (reach 83,413), Texas (reach 81,563), and Florida (reach 51,323). These three regions account for the largest share of the active audience.

What other brands do Project Management Institute fans also like?

Beyond Project Management Institute itself, the audience over-indexes on Project Management Professional (84.8×), Kanban board (213.19×), JIRA (33.58×), and Project management (10.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Project Management Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.