Rascasse Audience Intelligence

Project Management Institute Audience in United States

A data profile of the people who buy, follow and care about Project Management Institute in United States — modelled from more than twelve digital signal sources. Project Management Institute has an estimated audience of 822,410 people in United States.

#259among NGO / Political Party in United States#1711in Business & Career

The average Project Management Institute fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sophos, Project Management Professional, Kanban board, with strongest over-indexing on Sophos (173.72× the country average).

Demographically, the Project Management Institute audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Project Management Institute fan in United States is balanced, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Sophos.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Project Management Institute profile in United States.

Audience size
822K
in United States
Gender
52.5%♀
47.5% male
Age
41.4
average years
Country rank
#26985
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Project Management Institute fans

52.5% are female, 47.5% are male, average age 41.4.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Project Management Institute audience in United States
MetricValue
Female52.5%
Male47.5%
Average age41.4
Estimated audience size822,410
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Project Management Institute audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4927%
50+20%
Fig. 04

Worldwide distribution

9.8%

of the worldwide Project Management Institute audience comes from United States.

Worldwide audience distribution share by country for Project Management Institute
CountryShare
China18.3%
United States9.8%
Lithuania7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Project Management Institute audience in United States is strongest.

Fig. 05

Top regions by affinity

Project Management Institute fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~8K3.45×
02Virginia~40K2.10×
03Maryland~30K1.86×
04New Mexico~6K1.46×
05Colorado~20K1.37×
06Georgia~30K1.21×
07Texas~80K1.14×
08Arizona~20K1.14×
09North Carolina~30K1.13×
10Indiana~20K1.08×
11Washington~20K1.03×
12Nevada~8K1.01×
13New Hampshire~3K1.01×
14Pennsylvania~30K0.99×
15Massachusetts~20K0.99×
16Idaho~4K0.99×
17Florida~50K0.98×
18Utah~7K0.98×
19Alaska~2K0.98×
20Illinois~30K0.97×
21New Jersey~20K0.97×
22Hawaii~3K0.96×
23Tennessee~20K0.95×
24Wisconsin~10K0.95×
25Louisiana~10K0.94×
26South Carolina~10K0.92×
27California~80K0.91×
28New York~40K0.91×
29Connecticut~7K0.91×
30Delaware~2K0.91×
31Kansas~6K0.90×
32Missouri~10K0.88×
33Ohio~20K0.86×
34Maine~2K0.86×
35Alabama~9K0.85×
36Iowa~6K0.85×
37Minnesota~9K0.83×
38Oregon~7K0.79×
39Arkansas~5K0.79×
40Nebraska~3K0.79×
41Montana~2K0.79×
42Rhode Island~2K0.78×
43Kentucky~8K0.77×
44Oklahoma~7K0.77×
45Michigan~20K0.76×
46Vermont~1K0.75×
47South Dakota~1K0.74×
48North Dakota~1K0.73×
49West Virginia~3K0.72×
50Mississippi~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Project Management Institute, United States
0.67×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Project Management Institute audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Project Management Institute audience
#·InterestCategoryAffinity×
01Kanban boardBusiness & Career213.19×
02SophosTechnology & Electronics173.72×
03Hokkaido UniversityBusiness & Career88.03×
04Project Management ProfessionalBusiness & Career84.80×
05Barracuda NetworksBusiness & Career69.25×
06LiftMasterCars & Mobility38.86×
07JIRATechnology & Electronics33.58×
08JetBrainsTechnology & Electronics33.56×
09Fresh (1994 film)Movies & TV25.45×
10Project management softwareBusiness & Career25.30×
11HokkaidoTravel & Leisure25.09×
12The School of LifeBusiness & Career24.77×
13Basecamp (company)Internet & Social Media24.48×
14American Chemical SocietyBusiness & Career19.73×
15SmartsheetTechnology & Electronics12.98×
16Project managementBusiness & Career10.36×
17OpenAITechnology & Electronics6.85×
18GeminiTechnology & Electronics5.69×
19Chat GPTTechnology & Electronics4.13×
20Indeed.comBusiness & Career3.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Project Management Institute audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Project Management Institute audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.55×
Need for SecurityCONSERVATISM1.64×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Project Management Institute audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.02×
ExtroversionTHRILL1.04×
Sports ActivityPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Project Management Institute have in United States?

Project Management Institute has an estimated audience of 822,410 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Project Management Institute fans?

52.5% of Project Management Institute fans are female, 47.5% are male, with an average age of 41.4 years.

03

Which brands do Project Management Institute fans like most?

Project Management Institute fans show strongest brand affinity for Sophos (173.72×), Project Management Professional (84.8×), and Kanban board (213.19×) over the country average.

04

Where do Project Management Institute fans live in United States?

Project Management Institute fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Project Management Institute fans also like?

Beyond Project Management Institute itself, the audience over-indexes on Project Management Professional (84.8×), Kanban board (213.19×), JIRA (33.58×), and Gemini (5.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Project Management Institute audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Project Management Institute. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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