Project management software Audience in United States

Project management software logo

Project management software has an estimated audience of 1,376,263 people in United States. 42.1% are female, 57.9% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Governor of Michigan, Fairy godmother, Israel, The Ladykillers, El Paso County, Colorado.

The average Project management software fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Governor of Michigan, Fairy godmother, Israel, with strongest over-indexing on Governor of Michigan (15.51× the country average). Demographically, the Project management software audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Project management software fans

Demographic split for Project management software audience in United States
MetricValue
Female42.1%
Male57.9%
Average age43.9
Estimated audience size1,376,263

Audience persona

The typical Project management software fan in United States is more male, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Project management software in United States
RegionReachAffinity
California196,0951.3×
Texas143,1771.21×
New York118,6241.54×
Florida92,9161×
Georgia55,4031.31×
Illinois52,8791.15×
North Carolina51,5931.25×
Pennsylvania43,5250.94×
Virginia41,0661.22×
Ohio39,3840.93×
Michigan34,4890.96×
Washington34,2941.24×
New Jersey33,5500.96×
Massachusetts31,7371.17×
Colorado30,6841.41×
Maryland30,2541.28×
Tennessee27,4771×
Arizona26,8170.95×
Indiana25,0851×
Missouri21,9130.99×
Oregon21,3591.35×
Minnesota21,1501.07×
Wisconsin18,7060.9×
South Carolina18,2780.88×
Louisiana16,1120.91×
Utah15,4151.25×
Oklahoma15,2141×
Alabama15,0700.78×
Kentucky15,0470.87×
Connecticut11,9070.86×
Nevada11,7960.89×
Kansas9,7650.9×
Arkansas9,5580.84×
Iowa8,5450.75×
Mississippi8,0150.71×
Nebraska7,2541.05×
Washington, District of Columbia7,0671.71×
Idaho6,4420.93×
New Mexico6,0900.88×
Hawaii5,7100.97×
New Hampshire5,1560.95×
Maine3,9170.79×
Rhode Island3,8630.88×
West Virginia3,8120.59×
Montana3,2850.86×
Delaware3,2030.84×
Alaska2,4760.84×
South Dakota2,3780.75×
Vermont2,0260.84×
North Dakota1,8640.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Project management software audience
BrandAffinityCategory
Governor of Michigan15.51×Politics & Society
Fairy godmother15.27×Literature
Israel3.34×Travel & Leisure
The Ladykillers32.21×Movies & TV
El Paso County, Colorado16.28×Travel & Leisure
Solo climbing8.24×Sports
Electrolyte5.65×Health
Mount Kilimanjaro20×Travel & Leisure
Grinch4.71×Movies & TV
Goop5.03×Internet & Social Media
Mangaka3.71×Literature
Vocal harmony3.93×Music & Radio
Jesse Plemons2.95×Movies & TV
Voter registration3.99×Politics & Society
Cadillac Ranch9.13×Cars & Mobility
Wok4.72×Food & Beverages
CAC 403.77×Business & Career
Preta Gil14.92×Music & Radio
Seoul National University of Education15.68×Business & Career
Cherish (group)7.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Project management software audience
TraitClusterScore
Risk AppetiteTHRILL2.75
Quality AwarenessPREMIUM2.05
Career OrientationPOWER2.03
Need for SecurityCONSERVATISM1.96
Luxury OrientationPREMIUM1.89
Convenience OrientationPREMIUM1.86

Worldwide distribution

Worldwide audience distribution share by country for Project management software
CountryShare
United States27.9%
United Kingdom13.9%
India8.0%

See Project management software audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Project management software have in United States?

Project management software has an estimated audience of 1,376,263 people in United States, concentrated in California and Texas.

What is the gender split and age of Project management software fans?

42.1% of Project management software fans are female, 57.9% are male, with an average age of 43.9 years.

Which brands do Project management software fans like most?

Project management software fans show strongest brand affinity for Governor of Michigan (15.51×), Fairy godmother (15.27×), and Israel (3.34×) over the country average.

Where do Project management software fans live in United States?

Project management software fans in United States are most concentrated in California (reach 196,095), Texas (reach 143,177), and New York (reach 118,624). These three regions account for the largest share of the active audience.

What other brands do Project management software fans also like?

Beyond Project management software itself, the audience over-indexes on Fairy godmother (15.27×), Israel (3.34×), The Ladykillers (32.21×), and El Paso County, Colorado (16.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Project management software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.