Project management software Audience in United States

Project management software has an estimated audience of 1,376,263 people in United States. 42.1% are female, 57.9% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Indeed.com, Capital One, Google Maps, Autism Awareness, Diabetes mellitus awareness.

The average Project management software fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indeed.com, Capital One, Google Maps, with strongest over-indexing on Indeed.com (13.49× the country average). Demographically, the Project management software audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Project management software fans

Demographic split for Project management software audience in United States
MetricValue
Female42.1%
Male57.9%
Average age43.9
Estimated audience size1,376,263

Audience persona

The typical Project management software fan in United States is more male, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Project management software in United States
RegionReachAffinity
California196,0951.3×
Texas143,1771.21×
New York118,6241.54×
Florida92,9161×
Georgia55,4031.31×
Illinois52,8791.15×
North Carolina51,5931.25×
Pennsylvania43,5250.94×
Virginia41,0661.22×
Ohio39,3840.93×
Michigan34,4890.96×
Washington34,2941.24×
New Jersey33,5500.96×
Massachusetts31,7371.17×
Colorado30,6841.41×
Maryland30,2541.28×
Tennessee27,4771×
Arizona26,8170.95×
Indiana25,0851×
Missouri21,9130.99×
Oregon21,3591.35×
Minnesota21,1501.07×
Wisconsin18,7060.9×
South Carolina18,2780.88×
Louisiana16,1120.91×
Utah15,4151.25×
Oklahoma15,2141×
Alabama15,0700.78×
Kentucky15,0470.87×
Connecticut11,9070.86×
Nevada11,7960.89×
Kansas9,7650.9×
Arkansas9,5580.84×
Iowa8,5450.75×
Mississippi8,0150.71×
Nebraska7,2541.05×
Washington, District of Columbia7,0671.71×
Idaho6,4420.93×
New Mexico6,0900.88×
Hawaii5,7100.97×
New Hampshire5,1560.95×
Maine3,9170.79×
Rhode Island3,8630.88×
West Virginia3,8120.59×
Montana3,2850.86×
Delaware3,2030.84×
Alaska2,4760.84×
South Dakota2,3780.75×
Vermont2,0260.84×
North Dakota1,8640.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Project management software audience
BrandAffinityCategory
Indeed.com13.49×Business & Career
Capital One9.88×Business & Career
Google Maps9.41×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
DeviantArt13.14×Internet & Social Media
Trello39.36×Internet & Social Media
CarGurus10.39×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
HubSpot19.82×Internet & Social Media
MailChimp20.89×Internet & Social Media
Khan Academy11.04×Business & Career
Enterprise Rent-A-Car7.69×Cars & Mobility
Vistaprint15.51×Business & Career
Circle K7.77×Shopping
Income tax13.19×Business & Career
ICloud10.18×Technology & Electronics
Staples (Canada)5.6×Business & Career
Nicolas Cage12.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Project management software audience
TraitClusterScore
Risk AppetiteTHRILL2.75
Quality AwarenessPREMIUM2.05
Career OrientationPOWER2.03
Need for SecurityCONSERVATISM1.96
Luxury OrientationPREMIUM1.89
Convenience OrientationPREMIUM1.86

Worldwide distribution

Worldwide audience distribution share by country for Project management software
CountryShare
United States27.9%
United Kingdom13.9%
India8.0%

See Project management software audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Project management software have in United States?

Project management software has an estimated audience of 1,376,263 people in United States, concentrated in California and Texas.

What is the gender split and age of Project management software fans?

42.1% of Project management software fans are female, 57.9% are male, with an average age of 43.9 years.

Which brands do Project management software fans like most?

Project management software fans show strongest brand affinity for Indeed.com (13.49×), Capital One (9.88×), and Google Maps (9.41×) over the country average.

Where do Project management software fans live in United States?

Project management software fans in United States are most concentrated in California (reach 196,095), Texas (reach 143,177), and New York (reach 118,624). These three regions account for the largest share of the active audience.

What other brands do Project management software fans also like?

Beyond Project management software itself, the audience over-indexes on Capital One (9.88×), Google Maps (9.41×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Project management software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.