Rascasse Audience Intelligence

Project management software Audience in United States

A data profile of the people who buy, follow and care about Project management software in United States — modelled from more than twelve digital signal sources. Project management software has an estimated audience of 1,376,263 people in United States.

#7590among Topic in United States#1307in Business & Career

The average Project management software fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Innovation, Mortgage loans, with strongest over-indexing on Sustainable energy (7.69× the country average).

Demographically, the Project management software audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Project management software fan in United States is more male, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Project management software profile in United States.

Audience size
1.4M
in United States
Gender
42.1%♀
57.9% male
Age
43.9
average years
Country rank
#18919
Topic in United States
Fig. 01

Search interest · 12-month trend

+389%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Project management software fans

42.1% are female, 57.9% are male, average age 43.9.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Project management software audience in United States
MetricValue
Female42.1%
Male57.9%
Average age43.9
Estimated audience size1,376,263
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Project management software audience in United States
Age bracketShare%
16-197%
20-2916%
30-3922%
40-4927%
50+27%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Project management software audience comes from United States.

Worldwide audience distribution share by country for Project management software
CountryShare
United States27.9%
United Kingdom13.9%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Project management software audience in United States is strongest.

Fig. 05

Top regions by affinity

Project management software fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K1.92×
02Washington, District of Columbia~5K1.24×
03Idaho~8K1.22×
04California~200K1.16×
05New York~90K1.16×
06Oregon~20K1.16×
07Massachusetts~30K1.13×
08Virginia~40K1.12×
09Georgia~50K1.11×
10Utah~10K1.10×
11North Carolina~50K1.09×
12Maryland~30K1.09×
13Texas~100K1.06×
14Washington~30K1.06×
15Missouri~20K1.04×
16Connecticut~10K1.04×
17Alaska~3K1.03×
18Florida~90K1.01×
19North Dakota~3K1.01×
20Ohio~40K0.99×
21Oklahoma~20K0.99×
22Michigan~40K0.98×
23Arizona~30K0.98×
24Kansas~10K0.98×
25Montana~4K0.98×
26Vermont~2K0.98×
27New Hampshire~5K0.97×
28Illinois~40K0.96×
29Indiana~20K0.96×
30Nebraska~7K0.96×
31Tennessee~30K0.95×
32South Carolina~20K0.95×
33Minnesota~20K0.95×
34South Dakota~3K0.95×
35Mississippi~10K0.94×
36Pennsylvania~40K0.92×
37New Jersey~30K0.92×
38Arkansas~10K0.92×
39Iowa~10K0.92×
40Louisiana~20K0.91×
41Rhode Island~4K0.91×
42Wisconsin~20K0.90×
43Alabama~20K0.89×
44Kentucky~20K0.89×
45Nevada~10K0.88×
46New Mexico~6K0.86×
47Maine~4K0.86×
48West Virginia~5K0.85×
49Hawaii~5K0.82×
50Delaware~3K0.81×
Fig. 06

Affinity by region

Affinity by region — Project management software, United States
0.81×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Project management software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Project management software audience
#·InterestCategoryAffinity×
01Project Management InstituteBusiness & Career25.30×
02AtlassianTechnology & Electronics21.37×
03Business softwareBusiness & Career15.91×
04Amazon Web ServicesTechnology & Electronics10.34×
05Project managementBusiness & Career9.72×
06Retail bankingBusiness & Career9.12×
07LinkedInInternet & Social Media7.79×
08Sustainable energyHome & Garden7.69×
09Online bankingBusiness & Career7.40×
10Home automationTechnology & Electronics6.29×
11Renewable energyBusiness & Career6.15×
12Business schoolBusiness & Career6.09×
13InnovationBusiness & Career5.92×
14FedExBusiness & Career5.32×
15Mortgage loansBusiness & Career4.39×
16Vehicle insuranceCars & Mobility4.38×
17Solar energyHome & Garden4.15×
18PinterestInternet & Social Media2.06×
19AirbnbTravel & Leisure2.05×
20FurnitureHome & Garden1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Project management software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Project management software audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.03×
Career OrientationPOWER2.34×
Quality AwarenessPREMIUM2.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Project management software audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.78×
CreativityOPEN0.79×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Project management software have in United States?

Project management software has an estimated audience of 1,376,263 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Project management software fans?

42.1% of Project management software fans are female, 57.9% are male, with an average age of 43.9 years.

03

Which brands do Project management software fans like most?

Project management software fans show strongest brand affinity for Sustainable energy (7.69×), Innovation (5.92×), and Mortgage loans (4.39×) over the country average.

04

Where do Project management software fans live in United States?

Project management software fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Project management software fans also like?

Beyond Project management software itself, the audience over-indexes on Innovation (5.92×), Mortgage loans (4.39×), Business software (15.91×), and FedEx (5.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Project management software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Project management software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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