Amazon Web Services Audience in United States

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Amazon Web Services has an estimated audience of 3,836,439 people in United States. 45.9% are female, 54.1% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Gemini, Chat GPT, Microsoft Copilot, Stack Overflow, Perplexity.

The average Amazon Web Services fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gemini, Chat GPT, Microsoft Copilot, with strongest over-indexing on Gemini (35.34× the country average). Demographically, the Amazon Web Services audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

Demographics of Amazon Web Services fans

Demographic split for Amazon Web Services audience in United States
MetricValue
Female45.9%
Male54.1%
Average age35.0
Estimated audience size3,836,439

Audience persona

The typical Amazon Web Services fan in United States is balanced, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Gemini.

Top regions in United States

Top regions ranked by reach for Amazon Web Services in United States
RegionReachAffinity
California677,6421.61×
Texas416,0161.26×
New York310,6211.45×
Florida266,4121.03×
Virginia225,9762.42×
Illinois155,1361.21×
Washington151,6721.97×
Georgia141,4741.2×
New Jersey135,6821.39×
Pennsylvania127,1440.98×
Massachusetts120,6141.6×
Ohio120,5291.02×
North Carolina118,8591.03×
Maryland103,7981.57×
Michigan82,8470.83×
Arizona78,2191×
Colorado77,0511.27×
Indiana66,1080.94×
Tennessee58,7290.76×
Oregon58,2791.33×
Missouri57,1460.92×
Utah53,8721.57×
Minnesota49,9300.91×
Wisconsin43,9260.76×
Connecticut40,7561.06×
Louisiana38,8330.78×
South Carolina38,8280.67×
Nevada35,5540.96×
Alabama34,3260.64×
Kentucky30,8300.64×
Oklahoma27,3560.64×
Kansas25,5580.85×
Iowa25,3670.8×
Washington, District of Columbia24,4452.12×
Mississippi19,5010.62×
Arkansas18,5880.59×
Idaho16,1060.84×
Maine14,3351.04×
New Hampshire13,8180.91×
Nebraska13,1250.68×
Hawaii13,0920.79×
New Mexico11,4410.59×
West Virginia9,6150.54×
Rhode Island9,3180.76×
Delaware9,2310.87×
Montana7,0510.66×
Vermont5,1290.76×
North Dakota4,9540.63×
South Dakota4,6200.52×
Alaska4,1700.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amazon Web Services audience
BrandAffinityCategory
Gemini35.34×Technology & Electronics
Chat GPT26.94×Technology & Electronics
Microsoft Copilot44.9×Technology & Electronics
Stack Overflow65.45×Technology & Electronics
Perplexity43.55×Technology & Electronics
AngularJS54.25×Technology & Electronics
Docker (software)75.28×Technology & Electronics
Apache Hadoop68.55×Technology & Electronics
DeepSeek33.16×Technology & Electronics
Node.js16.5×Technology & Electronics
Google Cloud Platform123.5×Technology & Electronics
Eenadu27.9×News
MySQL18.4×Technology & Electronics
Apache Spark107.5×Technology & Electronics
Business analysis34.29×Business & Career
Database6.41×Technology & Electronics
GitHub10.59×Internet & Social Media
Google Drive5×Technology & Electronics
Data warehouse55.69×Technology & Electronics
California Institute of Technology44.29×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amazon Web Services audience
TraitClusterScore
Need for SecurityCONSERVATISM2.2
Career OrientationPOWER2.12
Early Adopter MentalityPOWER1.84
Convenience OrientationPREMIUM1.75
PatriotismCONSERVATISM1.64
Social Media UsageJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Amazon Web Services
CountryShare
China15.2%
United States12.0%
Japan11.1%

See Amazon Web Services audiences in other countries

More Hosting audiences in United States

Frequently asked questions

How many fans does Amazon Web Services have in United States?

Amazon Web Services has an estimated audience of 3,836,439 people in United States, concentrated in California and Texas.

What is the gender split and age of Amazon Web Services fans?

45.9% of Amazon Web Services fans are female, 54.1% are male, with an average age of 35.0 years.

Which brands do Amazon Web Services fans like most?

Amazon Web Services fans show strongest brand affinity for Gemini (35.34×), Chat GPT (26.94×), and Microsoft Copilot (44.9×) over the country average.

Where do Amazon Web Services fans live in United States?

Amazon Web Services fans in United States are most concentrated in California (reach 677,642), Texas (reach 416,016), and New York (reach 310,621). These three regions account for the largest share of the active audience.

What other brands do Amazon Web Services fans also like?

Beyond Amazon Web Services itself, the audience over-indexes on Chat GPT (26.94×), Microsoft Copilot (44.9×), Stack Overflow (65.45×), and Perplexity (43.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Web Services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.