Rascasse Audience Intelligence

Amazon Web Services Target Market in United States

A data profile of the people who buy, follow and care about Amazon Web Services in United States — modelled from more than twelve digital signal sources. Amazon Web Services has an estimated audience of 3,822,426 people in United States.

#5among Hosting in United States#858among Brand in United States#334in Technology & Electronics

The average Amazon Web Services fan in United States is 35.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Gemini, Chat GPT, Microsoft Copilot, with strongest over-indexing on Gemini (35.34× the country average).

Demographically, the Amazon Web Services audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amazon Web Services fan in United States is balanced, around 35.0 years old, with strong Need for Security tendencies and a notable affinity for Gemini.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amazon Web Services profile in United States.

Audience size
3.8M
in United States
Gender
45.9%♀
54.1% male
Age
35.0
average years
Country rank
#8337
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amazon Web Services

45.9% are female, 54.1% are male, average age 35.0.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Amazon Web Services audience in United States
MetricValue
Female45.9%
Male54.1%
Average age35.0
Estimated audience size3,822,426
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Amazon Web Services audience in United States
Age bracketShare%
16-1933%
20-2920%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Amazon Web Services audience comes from United States.

Worldwide audience distribution share by country for Amazon Web Services
CountryShare
China15.1%
United States11.8%
Japan11.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amazon Web Services audience in United States is strongest.

Fig. 05

Top regions by affinity

Amazon Web Services customers by region in United States
#RegionReachAffinity×
01Virginia~200K2.13×
02Washington, District of Columbia~20K1.89×
03Washington~100K1.88×
04Massachusetts~100K1.52×
05California~600K1.51×
06Utah~50K1.47×
07Maryland~100K1.46×
08New York~300K1.32×
09Oregon~60K1.32×
10New Jersey~100K1.31×
11Texas~400K1.19×
12Colorado~70K1.18×
13Illinois~100K1.15×
14Georgia~100K1.15×
15Maine~10K1.05×
16Connecticut~40K1.04×
17Pennsylvania~100K1.03×
18North Carolina~100K1.02×
19Florida~300K1.00×
20Arizona~80K0.99×
21Ohio~100K0.98×
22Kansas~30K0.97×
23Nevada~40K0.96×
24New Hampshire~10K0.96×
25Indiana~70K0.94×
26Delaware~10K0.94×
27Missouri~60K0.93×
28Minnesota~50K0.90×
29Michigan~90K0.89×
30Iowa~30K0.89×
31Idaho~20K0.87×
32Rhode Island~10K0.85×
33Wisconsin~50K0.83×
34Vermont~6K0.83×
35Louisiana~40K0.81×
36Nebraska~20K0.81×
37Tennessee~60K0.80×
38Hawaii~10K0.78×
39Montana~8K0.75×
40South Carolina~40K0.71×
41North Dakota~6K0.71×
42Oklahoma~30K0.70×
43Alabama~40K0.69×
44Kentucky~30K0.69×
45Mississippi~20K0.68×
46Alaska~5K0.67×
47Arkansas~20K0.66×
48New Mexico~10K0.65×
49South Dakota~6K0.65×
50West Virginia~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Amazon Web Services, United States
0.64×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amazon Web Services audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amazon Web Services audience
#·InterestCategoryAffinity×
01Google Cloud PlatformTechnology & Electronics123.50×
02Apache SparkTechnology & Electronics107.50×
03Docker (software)Technology & Electronics75.28×
04Apache HadoopTechnology & Electronics68.55×
05Stack OverflowTechnology & Electronics65.45×
06Data warehouseTechnology & Electronics55.69×
07AngularJSTechnology & Electronics54.25×
08Microsoft CopilotTechnology & Electronics44.90×
09PerplexityTechnology & Electronics43.55×
10GeminiTechnology & Electronics35.34×
11Business analysisBusiness & Career34.29×
12DeepSeekTechnology & Electronics33.16×
13HeyGenTechnology & Electronics33.16×
14EenaduNews27.90×
15Chat GPTTechnology & Electronics26.94×
16MySQLTechnology & Electronics18.40×
17Node.jsTechnology & Electronics16.50×
18GitHubInternet & Social Media10.59×
19DatabaseTechnology & Electronics6.41×
20Google DriveTechnology & Electronics5.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amazon Web Services audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amazon Web Services audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.23×
Career OrientationPOWER3.06×
Convenience OrientationPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amazon Web Services audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
CreativityOPEN0.75×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amazon Web Services's target market in United States?

Amazon Web Services's target market in United States covers an estimated 3,822,426 people, concentrated in California and Texas.

02

What is the gender split and age of Amazon Web Services customers?

45.9% of the Amazon Web Services audience are female, 54.1% are male, with an average age of 35.0 years.

03

Which brands do Amazon Web Services fans like most?

Amazon Web Services fans show strongest brand affinity for Gemini (35.34×), Chat GPT (26.94×), and Microsoft Copilot (44.9×) over the country average.

04

Where do Amazon Web Services fans live in United States?

Amazon Web Services fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Amazon Web Services fans also like?

Beyond Amazon Web Services itself, the audience over-indexes on Chat GPT (26.94×), Microsoft Copilot (44.9×), Stack Overflow (65.45×), and Perplexity (43.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in United States

See Amazon Web Services audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amazon Web Services. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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