Rascasse Audience Intelligence

Docker (software) Target Market in United States

A data profile of the people who buy, follow and care about Docker (software) in United States — modelled from more than twelve digital signal sources. Docker (software) has an estimated audience of 999,640 people in United States.

#2412among Brand in United States#742in Technology & Electronics

The average Docker (software) fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Amazon Web Services, Web server, Kubernetes, with strongest over-indexing on Amazon Web Services (75.28× the country average).

Demographically, the Docker (software) audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Docker (software) fan in United States is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Amazon Web Services.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Docker (software) profile in United States.

Audience size
1000K
in United States
Gender
40.0%♀
60.0% male
Age
41.5
average years
Country rank
#23674
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Docker (software)

40.0% are female, 60.0% are male, average age 41.5.

Fig. 02

Gender split

40.0%
Female
60.0%
Male
Demographic split for Docker (software) audience in United States
MetricValue
Female40.0%
Male60.0%
Average age41.5
Estimated audience size999,640
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Docker (software) audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Docker (software) audience comes from United States.

Worldwide audience distribution share by country for Docker (software)
CountryShare
United States17.1%
Japan10.7%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Docker (software) audience in United States is strongest.

Fig. 05

Top regions by affinity

Docker (software) customers by region in United States
#RegionReachAffinity×
01California~200K1.99×
02Washington~40K1.74×
03Virginia~40K1.69×
04Massachusetts~30K1.55×
05Washington, District of Columbia~5K1.52×
06New York~80K1.40×
07Utah~10K1.35×
08Oregon~20K1.33×
09Maryland~20K1.27×
10New Jersey~30K1.26×
11Colorado~20K1.21×
12Illinois~40K1.19×
13Michigan~30K1.12×
14New Hampshire~4K1.11×
15Texas~90K1.09×
16Georgia~30K1.02×
17Connecticut~10K1.02×
18Rhode Island~3K1.02×
19Vermont~2K1.00×
20Arizona~20K0.99×
21Pennsylvania~30K0.97×
22Missouri~20K0.97×
23Idaho~5K0.97×
24North Carolina~30K0.96×
25Ohio~30K0.93×
26Kansas~7K0.93×
27Florida~60K0.92×
28Minnesota~10K0.91×
29Wisconsin~10K0.90×
30Nevada~9K0.89×
31Maine~3K0.88×
32Indiana~20K0.87×
33Iowa~7K0.87×
34Delaware~2K0.86×
35Tennessee~20K0.82×
36Oklahoma~9K0.82×
37Nebraska~4K0.82×
38Arkansas~7K0.81×
39New Mexico~4K0.81×
40Hawaii~3K0.81×
41Alabama~10K0.79×
42Alaska~2K0.78×
43Kentucky~10K0.75×
44Montana~2K0.75×
45South Dakota~2K0.75×
46North Dakota~2K0.75×
47West Virginia~3K0.73×
48Louisiana~9K0.71×
49South Carolina~10K0.68×
50Mississippi~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Docker (software), United States
0.63×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Docker (software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Docker (software) audience
#·InterestCategoryAffinity×
01KubernetesTechnology & Electronics150.60×
02ElasticsearchTechnology & Electronics132.38×
03MongoDBTechnology & Electronics98.35×
04Amazon Web ServicesTechnology & Electronics75.28×
05Internet securityTechnology & Electronics69.20×
06Microsoft AzureTechnology & Electronics68.11×
07Massive open online courseBusiness & Career58.40×
08Ubuntu (operating system)Technology & Electronics47.64×
09Data visualizationTechnology & Electronics47.19×
10DevOpsTechnology & Electronics40.10×
11Web serverTechnology & Electronics39.68×
12Business intelligenceBusiness & Career28.84×
13Data scienceBusiness & Career26.14×
14TwilioTechnology & Electronics25.15×
15TelegramInternet & Social Media24.57×
16Internet of ThingsBusiness & Career20.06×
17Information securityBusiness & Career17.46×
18Cloud computingTechnology & Electronics9.95×
19Computer securityBusiness & Career8.84×
20InnovationBusiness & Career7.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Docker (software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Docker (software) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM9.31×
Early Adopter MentalityPOWER3.37×
Career OrientationPOWER2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Docker (software) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
ExtroversionTHRILL0.69×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Docker (software)'s target market in United States?

Docker (software)'s target market in United States covers an estimated 999,640 people, concentrated in California and Texas.

02

What is the gender split and age of Docker (software) customers?

40.0% of the Docker (software) audience are female, 60.0% are male, with an average age of 41.5 years.

03

Which brands do Docker (software) fans like most?

Docker (software) fans show strongest brand affinity for Amazon Web Services (75.28×), Web server (39.68×), and Kubernetes (150.6×) over the country average.

04

Where do Docker (software) fans live in United States?

Docker (software) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Docker (software) fans also like?

Beyond Docker (software) itself, the audience over-indexes on Web server (39.68×), Kubernetes (150.6×), Microsoft Azure (68.11×), and Massive open online course (58.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Docker (software) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Docker (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →