Rascasse Audience Intelligence

Ubuntu (operating system) Target Market in United States

A data profile of the people who buy, follow and care about Ubuntu (operating system) in United States — modelled from more than twelve digital signal sources. Ubuntu (operating system) has an estimated audience of 1,207,708 people in United States.

#2128among Brand in United States#685in Technology & Electronics

The average Ubuntu (operating system) fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eclipse (software), SiteGround, Linux, with strongest over-indexing on Eclipse (software) (91.9× the country average).

Demographically, the Ubuntu (operating system) audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Travelling, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ubuntu (operating system) fan in United States is balanced, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Eclipse (software).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ubuntu (operating system) profile in United States.

Audience size
1.2M
in United States
Gender
49.8%♀
50.2% male
Age
40.2
average years
Country rank
#20798
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ubuntu (operating system)

49.8% are female, 50.2% are male, average age 40.2.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Ubuntu (operating system) audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.2
Estimated audience size1,207,708
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Ubuntu (operating system) audience in United States
Age bracketShare%
16-1913%
20-2923%
30-3924%
40-4921%
50+20%
Fig. 04

Worldwide distribution

9.7%

of the worldwide Ubuntu (operating system) audience comes from United States.

Worldwide audience distribution share by country for Ubuntu (operating system)
CountryShare
China24.2%
United States9.7%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ubuntu (operating system) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ubuntu (operating system) customers by region in United States
#RegionReachAffinity×
01Washington~40K1.48×
02California~200K1.44×
03Oregon~20K1.26×
04Virginia~30K1.21×
05Utah~10K1.21×
06Maryland~20K1.18×
07Colorado~20K1.17×
08Idaho~7K1.16×
09Washington, District of Columbia~4K1.14×
10Massachusetts~30K1.13×
11New Hampshire~5K1.10×
12Louisiana~20K1.07×
13Vermont~2K1.05×
14Missouri~20K1.04×
15South Dakota~3K1.04×
16Maine~4K1.03×
17Florida~80K1.01×
18Alaska~3K1.00×
19New York~70K0.99×
20Ohio~40K0.99×
21Oklahoma~10K0.99×
22Kansas~9K0.99×
23Arizona~20K0.98×
24Texas~100K0.97×
25Georgia~40K0.97×
26Michigan~30K0.97×
27Minnesota~20K0.97×
28Illinois~40K0.96×
29Indiana~20K0.96×
30Pennsylvania~40K0.95×
31Arkansas~9K0.95×
32Iowa~9K0.95×
33Nebraska~6K0.95×
34Montana~3K0.95×
35North Carolina~30K0.94×
36Tennessee~20K0.94×
37Wisconsin~20K0.93×
38West Virginia~5K0.93×
39New Mexico~5K0.92×
40Kentucky~10K0.91×
41North Dakota~2K0.91×
42New Jersey~30K0.90×
43Connecticut~10K0.90×
44Alabama~10K0.89×
45Rhode Island~3K0.89×
46Nevada~10K0.88×
47South Carolina~10K0.81×
48Delaware~3K0.81×
49Hawaii~4K0.79×
50Mississippi~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Ubuntu (operating system), United States
0.75×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ubuntu (operating system) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ubuntu (operating system) audience
#·InterestCategoryAffinity×
01SiteGroundTechnology & Electronics135.38×
02PleskTechnology & Electronics112.83×
03ChobitsLiterature110.02×
04Internet Information ServicesTechnology & Electronics99.15×
05JMSNMusic & Radio99.02×
06Eclipse (software)Technology & Electronics91.90×
07Stack ExchangeTechnology & Electronics77.44×
08ElasticsearchTechnology & Electronics70.09×
09Sea Life London AquariumTravel & Leisure57.19×
10PostgreSQLTechnology & Electronics55.81×
11Garuda IndonesiaTravel & Leisure50.44×
12RedisTechnology & Electronics48.15×
13Docker (software)Technology & Electronics47.64×
14KubernetesTechnology & Electronics38.90×
15NoSQLTechnology & Electronics37.56×
16MongoDBTechnology & Electronics30.85×
17C (programming language)Technology & Electronics13.61×
18LinuxTechnology & Electronics10.99×
19Groovy (programming language)Technology & Electronics9.94×
20Google DriveTechnology & Electronics2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ubuntu (operating system) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ubuntu (operating system) audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.98×
Need for SecurityCONSERVATISM1.63×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ubuntu (operating system) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.96×
Design AffinityPREMIUM0.96×
TraditionCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ubuntu (operating system)'s target market in United States?

Ubuntu (operating system)'s target market in United States covers an estimated 1,207,708 people, concentrated in California and Texas.

02

What is the gender split and age of Ubuntu (operating system) customers?

49.8% of the Ubuntu (operating system) audience are female, 50.2% are male, with an average age of 40.2 years.

03

Which brands do Ubuntu (operating system) fans like most?

Ubuntu (operating system) fans show strongest brand affinity for Eclipse (software) (91.9×), SiteGround (135.38×), and Linux (10.99×) over the country average.

04

Where do Ubuntu (operating system) fans live in United States?

Ubuntu (operating system) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ubuntu (operating system) fans also like?

Beyond Ubuntu (operating system) itself, the audience over-indexes on SiteGround (135.38×), Linux (10.99×), Chobits (110.02×), and Docker (software) (47.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Ubuntu (operating system) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ubuntu (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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