Redis Audience in United States

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Redis has an estimated audience of 282,439 people in United States. 38.9% are female, 61.1% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Mangaka, El Paso County, Colorado, Mülheim, Cadillac Ranch, Fox 13 News.

The average Redis fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mangaka, El Paso County, Colorado, Mülheim, with strongest over-indexing on Mangaka (54.88× the country average). Demographically, the Redis audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Website / Newspaper / Magazine

Demographics of Redis fans

Demographic split for Redis audience in United States
MetricValue
Female38.9%
Male61.1%
Average age38.6
Estimated audience size282,439

Audience persona

The typical Redis fan in United States is more male, around 38.6 years old, with strong Need for Security tendencies and a notable affinity for Mangaka.

Top regions in United States

Top regions ranked by reach for Redis in United States
RegionReachAffinity
California85,1672.74×
Texas31,6511.3×
New York27,3891.74×
Washington16,2572.87×
Florida14,9620.78×
Virginia14,5422.11×
Illinois12,1831.29×
Massachusetts11,7112.1×
New Jersey10,8261.51×
Georgia10,0921.16×
Pennsylvania9,2810.98×
North Carolina9,0551.07×
Ohio8,7321×
Colorado7,3211.64×
Michigan6,6470.9×
Arizona6,3671.1×
Maryland6,0941.25×
Oregon5,4751.69×
Missouri4,0850.9×
Minnesota4,0351×
Utah3,8661.53×
Tennessee3,8580.68×
Indiana3,6660.71×
Wisconsin3,5640.84×
Connecticut2,7730.98×
Nevada2,6580.97×
Alabama2,3240.59×
South Carolina2,2550.53×
Oklahoma1,8360.59×
Kentucky1,8200.51×
Washington, District of Columbia1,7832.1×
Iowa1,7610.76×
Kansas1,6450.74×
Louisiana1,4420.4×
Arkansas1,3370.57×
Idaho1,1810.83×
New Hampshire1,1321.02×
Nebraska9260.65×
Rhode Island7800.87×
Maine7410.73×
Mississippi7090.3×
Hawaii6430.53×
New Mexico6330.45×
West Virginia4900.37×
Delaware4680.6×
Montana4570.58×
Vermont3740.75×
South Dakota2980.46×
North Dakota2400.41×
Alaska2270.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Redis audience
BrandAffinityCategory
Mangaka54.88×Literature
El Paso County, Colorado17.4×Travel & Leisure
Mülheim43.93×Travel & Leisure
Cadillac Ranch13.58×Cars & Mobility
Fox 13 News6.62×Movies & TV
Staycation3.17×Home & Garden
Kay Arthur20×Literature
Vocal harmony3.83×Music & Radio
Jesse Plemons2.75×Movies & TV
JDSU2.41×Business & Career
Home staging3.95×Home & Garden
Historic site3.02×Arts & Culture
Atkins diet3.65×Health
Nebraska Cornhuskers football2.52×Sports
Jess Greenberg51.03×Internet & Social Media
Grinch2.73×Movies & TV
Cam Ward2.29×Sports
Hibachi4.53×Food & Beverages
Governor of Michigan4.12×Politics & Society
Sugar glass17.16×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Redis audience
TraitClusterScore
Need for SecurityCONSERVATISM5.98
Luxury OrientationPREMIUM3.07
Risk AppetiteTHRILL2.77
Career OrientationPOWER1.98
Early Adopter MentalityPOWER1.9
Convenience OrientationPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Redis
CountryShare
China55.6%
United States5.5%
Japan3.7%

See Redis audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Redis have in United States?

Redis has an estimated audience of 282,439 people in United States, concentrated in California and Texas.

What is the gender split and age of Redis fans?

38.9% of Redis fans are female, 61.1% are male, with an average age of 38.6 years.

Which brands do Redis fans like most?

Redis fans show strongest brand affinity for Mangaka (54.88×), El Paso County, Colorado (17.4×), and Mülheim (43.93×) over the country average.

Where do Redis fans live in United States?

Redis fans in United States are most concentrated in California (reach 85,167), Texas (reach 31,651), and New York (reach 27,389). These three regions account for the largest share of the active audience.

What other brands do Redis fans also like?

Beyond Redis itself, the audience over-indexes on El Paso County, Colorado (17.4×), Mülheim (43.93×), Cadillac Ranch (13.58×), and Fox 13 News (6.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Redis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.