MongoDB Audience in United States

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MongoDB has an estimated audience of 720,647 people in United States. 43.3% are female, 56.7% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Docker (software), Groovy (programming language), Ruby (programming language), PostgreSQL, Eclipse (software).

The average MongoDB fan in United States is 39.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Docker (software), Groovy (programming language), Ruby (programming language), with strongest over-indexing on Docker (software) (98.35× the country average). Demographically, the MongoDB audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of MongoDB fans

Demographic split for MongoDB audience in United States
MetricValue
Female43.3%
Male56.7%
Average age39.7
Estimated audience size720,647

Audience persona

The typical MongoDB fan in United States is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Docker (software).

Top regions in United States

Top regions ranked by reach for MongoDB in United States
RegionReachAffinity
California147,1001.86×
Texas93,4831.51×
New York89,3772.22×
Florida49,4431.01×
Illinois32,4111.35×
New Jersey32,2291.76×
Virginia30,8321.76×
Massachusetts28,7242.02×
Georgia27,2261.23×
Washington25,5691.77×
Pennsylvania24,8411.02×
North Carolina24,1541.11×
Ohio19,7610.89×
Michigan16,3280.87×
Maryland15,6571.26×
Indiana14,6751.11×
Arizona14,5240.99×
Colorado13,9811.23×
Missouri10,6840.92×
Tennessee10,2530.71×
Minnesota9,5360.92×
Oregon8,9981.09×
Wisconsin8,3990.77×
Utah8,3851.3×
Connecticut8,2071.14×
South Carolina6,9160.64×
Alabama6,5980.66×
Nevada5,7990.83×
Kentucky5,3800.6×
Oklahoma5,2070.65×
Iowa4,8910.82×
Louisiana4,7980.52×
Kansas4,7980.84×
Washington, District of Columbia4,3532.01×
Arkansas4,0570.68×
New Hampshire3,1521.11×
Idaho3,0010.83×
Nebraska2,5630.71×
Hawaii2,4080.78×
Mississippi2,3220.39×
Rhode Island2,2150.97×
Maine2,0980.81×
New Mexico1,9340.54×
Delaware1,7430.88×
West Virginia1,6250.48×
Montana1,1910.6×
South Dakota1,0580.64×
Vermont9140.72×
Alaska8020.52×
North Dakota6870.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MongoDB audience
BrandAffinityCategory
Docker (software)98.35×Technology & Electronics
Groovy (programming language)35.65×Technology & Electronics
Ruby (programming language)53.06×Technology & Electronics
PostgreSQL185×Technology & Electronics
Eclipse (software)83.02×Technology & Electronics
JIRA71.21×Technology & Electronics
Apache HBase191.31×Technology & Electronics
NoSQL120.12×Technology & Electronics
Bootstrap (front-end framework)117.55×Internet & Social Media
Apache Hive203.49×Technology & Electronics
Stack Overflow34.6×Technology & Electronics
Fortinet99.4×Technology & Electronics
Fujitsu104.07×Technology & Electronics
Kubernetes73.26×Technology & Electronics
Open-source software29.2×Technology & Electronics
Software framework47.02×Technology & Electronics
Rackspace87.79×Technology & Electronics
Oracle Corporation26.14×Technology & Electronics
Elasticsearch134.53×Technology & Electronics
C Sharp (programming language)34.46×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MongoDB audience
TraitClusterScore
Need for SecurityCONSERVATISM16.1
LGBTQ+ IdentityOPEN2.79
Early Adopter MentalityPOWER2.29
Family OrientationCONSERVATISM1.89
Risk AppetiteTHRILL1.64
Career OrientationPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for MongoDB
CountryShare
India16.1%
China15.7%
United States10.8%

See MongoDB audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does MongoDB have in United States?

MongoDB has an estimated audience of 720,647 people in United States, concentrated in California and Texas.

What is the gender split and age of MongoDB fans?

43.3% of MongoDB fans are female, 56.7% are male, with an average age of 39.7 years.

Which brands do MongoDB fans like most?

MongoDB fans show strongest brand affinity for Docker (software) (98.35×), Groovy (programming language) (35.65×), and Ruby (programming language) (53.06×) over the country average.

Where do MongoDB fans live in United States?

MongoDB fans in United States are most concentrated in California (reach 147,100), Texas (reach 93,483), and New York (reach 89,377). These three regions account for the largest share of the active audience.

What other brands do MongoDB fans also like?

Beyond MongoDB itself, the audience over-indexes on Groovy (programming language) (35.65×), Ruby (programming language) (53.06×), PostgreSQL (185×), and Eclipse (software) (83.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MongoDB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.