Rascasse Audience Intelligence

MongoDB Target Market in United States

A data profile of the people who buy, follow and care about MongoDB in United States — modelled from more than twelve digital signal sources. MongoDB has an estimated audience of 686,008 people in United States.

#3119among Brand in United States#887in Technology & Electronics

The average MongoDB fan in United States is 39.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Groovy (programming language), Docker (software), Ruby (programming language), with strongest over-indexing on Groovy (programming language) (35.65× the country average).

Demographically, the MongoDB audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MongoDB fan in United States is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Groovy (programming language).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MongoDB profile in United States.

Audience size
686K
in United States
Gender
43.3%♀
56.7% male
Age
39.7
average years
Country rank
#30284
Brand in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MongoDB

43.3% are female, 56.7% are male, average age 39.7.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for MongoDB audience in United States
MetricValue
Female43.3%
Male56.7%
Average age39.7
Estimated audience size686,008
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the MongoDB audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4921%
50+21%
Fig. 04

Worldwide distribution

10.3%

of the worldwide MongoDB audience comes from United States.

Worldwide audience distribution share by country for MongoDB
CountryShare
India16.2%
China15.8%
United States10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MongoDB audience in United States is strongest.

Fig. 05

Top regions by affinity

MongoDB customers by region in United States
#RegionReachAffinity×
01New York~90K2.29×
02Massachusetts~30K1.89×
03Washington, District of Columbia~4K1.83×
04California~100K1.76×
05New Jersey~30K1.73×
06Washington~20K1.69×
07Virginia~30K1.61×
08Texas~100K1.57×
09Utah~8K1.29×
10Maryland~20K1.25×
11Illinois~30K1.23×
12Colorado~10K1.20×
13Indiana~20K1.19×
14Connecticut~9K1.19×
15Georgia~30K1.17×
16Oregon~9K1.10×
17New Hampshire~3K1.10×
18North Carolina~20K1.03×
19Rhode Island~2K1.01×
20Florida~50K0.99×
21Pennsylvania~20K0.98×
22Arizona~10K0.93×
23Missouri~10K0.89×
24Minnesota~9K0.89×
25Delaware~2K0.89×
26Nevada~6K0.87×
27Idaho~3K0.87×
28Michigan~20K0.86×
29Kansas~5K0.86×
30Vermont~1K0.86×
31Ohio~20K0.84×
32Iowa~5K0.84×
33Maine~2K0.84×
34Hawaii~3K0.83×
35South Dakota~1K0.81×
36Wisconsin~8K0.78×
37Nebraska~3K0.78×
38Tennessee~10K0.75×
39Montana~1K0.75×
40Alaska~1K0.75×
41Arkansas~4K0.72×
42Oklahoma~6K0.71×
43North Dakota~1K0.69×
44South Carolina~7K0.67×
45Alabama~7K0.66×
46New Mexico~2K0.65×
47West Virginia~2K0.65×
48Kentucky~6K0.64×
49Louisiana~5K0.59×
50Mississippi~3K0.55×
Fig. 06

Affinity by region

Affinity by region — MongoDB, United States
0.55×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MongoDB audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MongoDB audience
#·InterestCategoryAffinity×
01Apache HiveTechnology & Electronics203.49×
02Apache HBaseTechnology & Electronics191.31×
03PostgreSQLTechnology & Electronics185.00×
04NoSQLTechnology & Electronics120.12×
05Bootstrap (front-end framework)Internet & Social Media117.55×
06FujitsuTechnology & Electronics104.07×
07FortinetTechnology & Electronics99.40×
08Docker (software)Technology & Electronics98.35×
09RackspaceTechnology & Electronics87.79×
10Eclipse (software)Technology & Electronics83.02×
11KubernetesTechnology & Electronics73.26×
12JIRATechnology & Electronics71.21×
13Ruby (programming language)Technology & Electronics53.06×
14Software frameworkTechnology & Electronics47.02×
15Groovy (programming language)Technology & Electronics35.65×
16Stack OverflowTechnology & Electronics34.60×
17C Sharp (programming language)Technology & Electronics34.46×
18Open-source softwareTechnology & Electronics29.20×
19Oracle CorporationTechnology & Electronics26.14×
20GeminiTechnology & Electronics8.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MongoDB audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MongoDB audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.91×
Career OrientationPOWER2.28×
Early Adopter MentalityPOWER1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MongoDB audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.90×
Design AffinityPREMIUM0.97×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MongoDB's target market in United States?

MongoDB's target market in United States covers an estimated 686,008 people, concentrated in California and Texas.

02

What is the gender split and age of MongoDB customers?

43.3% of the MongoDB audience are female, 56.7% are male, with an average age of 39.7 years.

03

Which brands do MongoDB fans like most?

MongoDB fans show strongest brand affinity for Groovy (programming language) (35.65×), Docker (software) (98.35×), and Ruby (programming language) (53.06×) over the country average.

04

Where do MongoDB fans live in United States?

MongoDB fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do MongoDB fans also like?

Beyond MongoDB itself, the audience over-indexes on Docker (software) (98.35×), Ruby (programming language) (53.06×), PostgreSQL (185×), and Eclipse (software) (83.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See MongoDB audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MongoDB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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