Rascasse Audience Intelligence

MongoDB Target Market in Germany

A data profile of the people who buy, follow and care about MongoDB in Germany — modelled from more than twelve digital signal sources. MongoDB has an estimated audience of 235,710 people in Germany.

#2587among Brand in Germany#766in Technology & Electronics

The average MongoDB fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telematics, Scalability, Connected car, with strongest over-indexing on Telematics (364.91× the country average).

Demographically, the MongoDB audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MongoDB fan in Germany is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Telematics.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MongoDB profile in Germany.

Audience size
236K
in Germany
Gender
32.6%♀
67.4% male
Age
37.8
average years
Country rank
#20429
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MongoDB

32.6% are female, 67.4% are male, average age 37.8.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for MongoDB audience in Germany
MetricValue
Female32.6%
Male67.4%
Average age37.8
Estimated audience size235,710
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the MongoDB audience in Germany
Age bracketShare%
16-1918%
20-2924%
30-3922%
40-4922%
50+13%
Fig. 04

Worldwide distribution

3.5%

of the worldwide MongoDB audience comes from Germany.

Worldwide audience distribution share by country for MongoDB
CountryShare
India16.2%
China15.8%
United States10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MongoDB audience in Germany is strongest.

Fig. 05

Top regions by affinity

MongoDB customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.42×
02Hessen~20K1.33×
03Bayern~50K1.19×
04Baden-Württemberg~40K1.19×
05Hamburg~6K1.10×
06Nordrhein-Westfalen~50K1.02×
07Bremen~2K1.02×
08Sachsen~10K0.95×
09Brandenburg~7K0.93×
10Schleswig-Holstein~8K0.90×
11Saarland~3K0.89×
12Niedersachsen~20K0.87×
13Rheinland-Pfalz~10K0.87×
14Thüringen~5K0.84×
15Mecklenburg-Vorpommern~4K0.79×
16Sachsen-Anhalt~5K0.76×
Fig. 06

Affinity by region

Affinity by region — MongoDB, Germany
0.76×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MongoDB audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MongoDB audience
#·InterestCategoryAffinity×
01ScalabilityBusiness & Career415.82×
02Data architectBusiness & Career413.14×
03Apache HBaseTechnology & Electronics382.94×
04Transportation management systemBusiness & Career370.45×
05TelematicsTechnology & Electronics364.91×
06Apache TomcatTechnology & Electronics356.00×
07Security information and event managementBusiness & Career351.78×
08Competitive intelligenceBusiness & Career349.47×
09Web application securityInternet & Social Media308.47×
10Quality auditBusiness & Career307.14×
11Penetration testTechnology & Electronics305.21×
12IT riskTechnology & Electronics303.58×
13Commodity chainBusiness & Career302.75×
14IPv6Technology & Electronics194.62×
15Firewall (computing)Technology & Electronics148.46×
16Connected carCars & Mobility142.35×
17NoSQLTechnology & Electronics135.25×
18VMwareTechnology & Electronics107.03×
19JIRATechnology & Electronics87.42×
20Software testingTechnology & Electronics65.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MongoDB audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MongoDB audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.69×
Career OrientationPOWER3.27×
Convenience OrientationPREMIUM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MongoDB audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
ExtroversionTHRILL0.84×
Sports ActivityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MongoDB's target market in Germany?

MongoDB's target market in Germany covers an estimated 235,710 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of MongoDB customers?

32.6% of the MongoDB audience are female, 67.4% are male, with an average age of 37.8 years.

03

Which brands do MongoDB fans like most?

MongoDB fans show strongest brand affinity for Telematics (364.91×), Scalability (415.82×), and Connected car (142.35×) over the country average.

04

Where do MongoDB fans live in Germany?

MongoDB fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do MongoDB fans also like?

Beyond MongoDB itself, the audience over-indexes on Scalability (415.82×), Connected car (142.35×), Software testing (65.75×), and Data architect (413.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See MongoDB audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MongoDB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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