Telematics Audience in Germany
Telematics has an estimated audience of 226,237 people in Germany. 25.7% are female, 74.3% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW i8, Google Maps, Western Union, Payback, NoSQL.
The average Telematics fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW i8, Google Maps, Western Union, with strongest over-indexing on BMW i8 (67.69× the country average). Demographically, the Telematics audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of Telematics fans
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 42.3 |
| Estimated audience size | 226,237 |
Audience persona
The typical Telematics fan in Germany is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,618 | 1.02× |
| Bayern | 40,823 | 1.12× |
| Baden-Württemberg | 35,636 | 1.15× |
| Niedersachsen | 21,668 | 0.99× |
| Hessen | 18,038 | 1.05× |
| Berlin | 11,319 | 1.12× |
| Sachsen | 11,280 | 1.02× |
| Rheinland-Pfalz | 10,821 | 0.95× |
| Schleswig-Holstein | 8,303 | 1.02× |
| Brandenburg | 7,994 | 1.14× |
| Hamburg | 5,921 | 1.16× |
| Thüringen | 5,314 | 0.92× |
| Sachsen-Anhalt | 4,454 | 0.76× |
| Mecklenburg-Vorpommern | 3,212 | 0.74× |
| Saarland | 2,452 | 0.88× |
| Bremen | 1,840 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW i8 | 67.69× | Cars & Mobility |
| Google Maps | 11.49× | Internet & Social Media |
| Western Union | 17.65× | Business & Career |
| Payback | 18.86× | Shopping |
| NoSQL | 91.98× | Technology & Electronics |
| Jotex | 78.71× | Shopping |
| JACK & JONES | 50.86× | Fashion & Accessoires |
| GitHub | 18.64× | Internet & Social Media |
| Toyota Prius | 44.62× | Cars & Mobility |
| MongoDB | 50× | Technology & Electronics |
| 5G | 34.35× | Technology & Electronics |
| BMW i3 | 24.14× | Cars & Mobility |
| BMW i | 29.25× | Cars & Mobility |
| Renewable energy | 5.86× | Business & Career |
| Information security | 10.86× | Business & Career |
| Mannheim University of Applied Sciences | 33.94× | Business & Career |
| Mechatronics | 20.19× | Business & Career |
| Robotics | 12.71× | Technology & Electronics |
| Ceará Sporting Club | 79.64× | Sports |
| Computer security | 7.14× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 4.41 |
| Urban Lifestyle | OPEN | 2.48 |
| Career Orientation | POWER | 1.86 |
| Early Adopter Mentality | POWER | 1.81 |
| Sustainability | BALANCE | 1.49 |
| LGBTQ+ Identity | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.4% |
| United States | 12.5% |
| Thailand | 7.9% |
See Telematics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Telematics have in Germany?
Telematics has an estimated audience of 226,237 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Telematics fans?
25.7% of Telematics fans are female, 74.3% are male, with an average age of 42.3 years.
Which brands do Telematics fans like most?
Telematics fans show strongest brand affinity for BMW i8 (67.69×), Google Maps (11.49×), and Western Union (17.65×) over the country average.
Where do Telematics fans live in Germany?
Telematics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,618), Bayern (reach 40,823), and Baden-Württemberg (reach 35,636). These three regions account for the largest share of the active audience.
What other brands do Telematics fans also like?
Beyond Telematics itself, the audience over-indexes on Google Maps (11.49×), Western Union (17.65×), Payback (18.86×), and NoSQL (91.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Telematics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.