Rascasse Audience Intelligence

Telematics Audience in Germany

A data profile of the people who buy, follow and care about Telematics in Germany — modelled from more than twelve digital signal sources. Telematics has an estimated audience of 226,237 people in Germany.

#310among Field of study in Germany#7056among Topic in Germany#787in Technology & Electronics

The average Telematics fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include MongoDB, BMW i8, NoSQL, with strongest over-indexing on MongoDB (364.91× the country average).

Demographically, the Telematics audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Telematics fan in Germany is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for MongoDB.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telematics profile in Germany.

Audience size
226K
in Germany
Gender
25.7%♀
74.3% male
Age
42.3
average years
Country rank
#21015
Topic in Germany
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telematics fans

25.7% are female, 74.3% are male, average age 42.3.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Telematics audience in Germany
MetricValue
Female25.7%
Male74.3%
Average age42.3
Estimated audience size226,237
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Telematics audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4930%
50+22%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Telematics audience comes from Germany.

Worldwide audience distribution share by country for Telematics
CountryShare
Italy17.4%
United States12.5%
Thailand7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telematics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Telematics fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~30K1.12×
02Hamburg~6K1.12×
03Bayern~40K1.11×
04Brandenburg~8K1.09×
05Hessen~20K1.06×
06Berlin~10K1.06×
07Schleswig-Holstein~8K1.01×
08Sachsen~10K1.00×
09Bremen~2K1.00×
10Nordrhein-Westfalen~50K0.99×
11Niedersachsen~20K0.99×
12Saarland~3K0.98×
13Rheinland-Pfalz~10K0.97×
14Thüringen~6K0.97×
15Mecklenburg-Vorpommern~4K0.85×
16Sachsen-Anhalt~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Telematics, Germany
0.83×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telematics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telematics audience
#·InterestCategoryAffinity×
01MongoDBTechnology & Electronics364.91×
02NoSQLTechnology & Electronics105.55×
03Ceará Sporting ClubSports77.51×
04BMW i8Cars & Mobility73.33×
055GTechnology & Electronics38.89×
06Toyota PriusCars & Mobility31.82×
07BMW iCars & Mobility28.21×
08MechatronicsBusiness & Career27.27×
09Internet securityTechnology & Electronics26.55×
10BMW i3Cars & Mobility22.84×
11Free University of BerlinBusiness & Career20.00×
12RoboticsTechnology & Electronics18.63×
13GitHubInternet & Social Media18.14×
14Computer securityBusiness & Career17.58×
15PaybackShopping17.24×
16University of MannheimBusiness & Career16.34×
17Information securityBusiness & Career16.22×
18Humboldt University of BerlinBusiness & Career15.09×
19Google MapsInternet & Social Media8.34×
20Renewable energyBusiness & Career5.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telematics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telematics audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM6.47×
Urban LifestyleOPEN2.40×
Career OrientationPOWER1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telematics audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
Design AffinityPREMIUM0.70×
ExtroversionTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Telematics have in Germany?

Telematics has an estimated audience of 226,237 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Telematics fans?

25.7% of Telematics fans are female, 74.3% are male, with an average age of 42.3 years.

03

Which brands do Telematics fans like most?

Telematics fans show strongest brand affinity for MongoDB (364.91×), BMW i8 (73.33×), and NoSQL (105.55×) over the country average.

04

Where do Telematics fans live in Germany?

Telematics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Telematics fans also like?

Beyond Telematics itself, the audience over-indexes on BMW i8 (73.33×), NoSQL (105.55×), Computer security (17.58×), and Payback (17.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Telematics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Telematics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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