Rascasse Audience Intelligence

Telematics Audience in United States

A data profile of the people who buy, follow and care about Telematics in United States — modelled from more than twelve digital signal sources. Telematics has an estimated audience of 422,271 people in United States.

#418among Field of study in United States#12078among Topic in United States#1078in Technology & Electronics

The average Telematics fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Internet of Things, Vehicle tracking system, AutoZone, with strongest over-indexing on Internet of Things (34.29× the country average).

Demographically, the Telematics audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Telematics fan in United States is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Internet of Things.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Telematics profile in United States.

Audience size
422K
in United States
Gender
30.1%♀
69.9% male
Age
42.9
average years
Country rank
#40383
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Telematics fans

30.1% are female, 69.9% are male, average age 42.9.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Telematics audience in United States
MetricValue
Female30.1%
Male69.9%
Average age42.9
Estimated audience size422,271
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Telematics audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3920%
40-4925%
50+27%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Telematics audience comes from United States.

Worldwide audience distribution share by country for Telematics
CountryShare
Italy17.4%
United States12.5%
Thailand7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Telematics audience in United States is strongest.

Fig. 05

Top regions by affinity

Telematics fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.56×
02Illinois~20K1.30×
03Massachusetts~10K1.29×
04Virginia~10K1.27×
05California~60K1.23×
06Georgia~20K1.17×
07Colorado~8K1.17×
08Michigan~10K1.14×
09New York~30K1.13×
10Washington~9K1.12×
11North Dakota<1K1.12×
12Minnesota~7K1.11×
13Iowa~4K1.10×
14Texas~40K1.09×
15Tennessee~9K1.07×
16Connecticut~5K1.07×
17Oregon~5K1.06×
18Maine~2K1.05×
19North Carolina~10K1.04×
20Missouri~7K1.04×
21Nebraska~2K1.04×
22Kansas~3K1.01×
23Ohio~10K1.00×
24Arizona~9K1.00×
25Indiana~8K1.00×
26Wisconsin~6K0.98×
27New Jersey~10K0.97×
28Maryland~7K0.97×
29New Hampshire~2K0.97×
30Montana~1K0.97×
31Vermont<1K0.97×
32Pennsylvania~10K0.96×
33Utah~4K0.96×
34South Dakota<1K0.96×
35Arkansas~3K0.94×
36Alaska<1K0.94×
37South Carolina~6K0.93×
38Louisiana~5K0.93×
39Idaho~2K0.93×
40Oklahoma~4K0.92×
41Nevada~4K0.92×
42Rhode Island~1K0.92×
43West Virginia~2K0.90×
44Florida~30K0.89×
45Alabama~5K0.88×
46New Mexico~2K0.88×
47Mississippi~3K0.87×
48Delaware~1K0.87×
49Kentucky~5K0.85×
50Hawaii~2K0.85×
Fig. 06

Affinity by region

Affinity by region — Telematics, United States
0.85×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Telematics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Telematics audience
#·InterestCategoryAffinity×
01Vehicle tracking systemCars & Mobility42.97×
02Internet of ThingsBusiness & Career34.29×
03Range Rover EvoqueCars & Mobility20.00×
04PeugeotCars & Mobility11.00×
05City carCars & Mobility6.43×
06Kia MotorsCars & Mobility4.88×
07VanCars & Mobility4.10×
08Drudge ReportSports3.48×
09Sustainable energyHome & Garden3.41×
10O'Reilly Auto PartsCars & Mobility3.20×
11Advance Auto PartsCars & Mobility3.17×
12MenardsHome & Garden2.95×
13Ace HardwareHome & Garden2.95×
14Discount TireShopping2.91×
15Solar energyHome & Garden2.89×
16AutoZoneCars & Mobility2.72×
17FedExBusiness & Career2.70×
18Used carCars & Mobility2.41×
19Google DriveTechnology & Electronics2.13×
20Mortgage loansBusiness & Career1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Telematics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Telematics audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.71×
Quality AwarenessPREMIUM2.54×
PatriotismCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Telematics audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
TraditionCONSERVATISM0.80×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Telematics have in United States?

Telematics has an estimated audience of 422,271 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Telematics fans?

30.1% of Telematics fans are female, 69.9% are male, with an average age of 42.9 years.

03

Which brands do Telematics fans like most?

Telematics fans show strongest brand affinity for Internet of Things (34.29×), Vehicle tracking system (42.97×), and AutoZone (2.72×) over the country average.

04

Where do Telematics fans live in United States?

Telematics fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Telematics fans also like?

Beyond Telematics itself, the audience over-indexes on Vehicle tracking system (42.97×), AutoZone (2.72×), Menards (2.95×), and Peugeot (11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Telematics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Telematics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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