Vehicle tracking system Audience in United States

Vehicle tracking system logo

Vehicle tracking system has an estimated audience of 404,581 people in United States. 19.7% are female, 80.3% are male, average age 45.5. Top regions: California, Texas, Florida. Top brand affinities: pronoun, Fleet management system, Global Positioning System, Sutherland, Stars.

The average Vehicle tracking system fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include pronoun, Fleet management system, Global Positioning System, with strongest over-indexing on pronoun (68.54× the country average). Demographically, the Vehicle tracking system audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Vehicle tracking system fans

Demographic split for Vehicle tracking system audience in United States
MetricValue
Female19.7%
Male80.3%
Average age45.5
Estimated audience size404,581

Audience persona

The typical Vehicle tracking system fan in United States is more male, around 45.5 years old, with strong Quality Awareness tendencies and a notable affinity for pronoun.

Top regions in United States

Top regions ranked by reach for Vehicle tracking system in United States
RegionReachAffinity
California29,5890.67×
Texas23,2880.67×
Florida15,0190.55×
New York13,0130.58×
Virginia8,4820.86×
Illinois8,1310.6×
North Carolina7,2660.6×
Ohio6,8920.55×
Georgia6,8640.55×
Pennsylvania6,2160.46×
Tennessee5,1930.64×
Massachusetts5,1290.64×
Michigan4,9740.47×
New Jersey4,8330.47×
Louisiana4,7710.91×
Kentucky4,5880.9×
Missouri4,5050.69×
Washington4,4180.54×
Arizona4,2720.52×
Mississippi3,9031.17×
Indiana3,7210.5×
Colorado3,6710.58×
Alabama3,6340.64×
South Carolina3,6280.6×
Oklahoma3,6030.8×
Maryland3,5950.52×
Oregon3,3400.72×
Arkansas3,2500.98×
Iowa3,1780.95×
Wisconsin3,0710.5×
Minnesota3,0490.53×
Nevada2,7390.7×
West Virginia2,6181.39×
Kansas2,6040.82×
Connecticut2,4330.6×
Alaska2,4112.79×
Hawaii2,3451.35×
New Mexico2,2631.12×
Idaho2,2311.1×
Utah2,2130.61×
Montana2,1021.87×
Rhode Island2,0971.63×
South Dakota2,0752.22×
North Dakota2,0202.43×
New Hampshire1,9911.25×
Wyoming1,9553.26×
Nebraska1,9500.96×
Maine1,9211.33×
Vermont1,8912.66×
Delaware1,7221.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vehicle tracking system audience
BrandAffinityCategory
pronoun68.54×Music & Radio
Fleet management system158.5×Business & Career
Global Positioning System12.26×Technology & Electronics
Sutherland60.62×Business & Career
Stars15.92×Music & Radio
Fleet management36.53×Cars & Mobility
Zipcar48.53×Cars & Mobility
Multirotor49.95×Cars & Mobility
Drone racing50.06×Sports
Uppada Sarees31.34×Fashion & Accessoires
GPS tracking unit20.27×Sports
Driving School56.63×Cars & Mobility
Telematics42.97×Technology & Electronics
GPS navigation software45.83×Technology & Electronics
Automotive engineering22.09×Business & Career
Zero Motorcycles47.6×Cars & Mobility
Amplifier6.24×Technology & Electronics
Model building14.55×Kids & Family
Tracking system48.82×Technology & Electronics
Transportation management system108.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vehicle tracking system audience
TraitClusterScore
Quality AwarenessPREMIUM2.81
Need for SecurityCONSERVATISM2.01
Career OrientationPOWER1.84
Risk AppetiteTHRILL1.61
Price SensitivityPREMIUM1.27
Luxury OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Vehicle tracking system
CountryShare
United States30.9%
United Kingdom13.0%
South Africa9.4%

See Vehicle tracking system audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Vehicle tracking system have in United States?

Vehicle tracking system has an estimated audience of 404,581 people in United States, concentrated in California and Texas.

What is the gender split and age of Vehicle tracking system fans?

19.7% of Vehicle tracking system fans are female, 80.3% are male, with an average age of 45.5 years.

Which brands do Vehicle tracking system fans like most?

Vehicle tracking system fans show strongest brand affinity for pronoun (68.54×), Fleet management system (158.5×), and Global Positioning System (12.26×) over the country average.

Where do Vehicle tracking system fans live in United States?

Vehicle tracking system fans in United States are most concentrated in California (reach 29,589), Texas (reach 23,288), and Florida (reach 15,019). These three regions account for the largest share of the active audience.

What other brands do Vehicle tracking system fans also like?

Beyond Vehicle tracking system itself, the audience over-indexes on Fleet management system (158.5×), Global Positioning System (12.26×), Sutherland (60.62×), and Stars (15.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicle tracking system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.