Rascasse Audience Intelligence

Vehicle tracking system Audience in United States

A data profile of the people who buy, follow and care about Vehicle tracking system in United States — modelled from more than twelve digital signal sources. Vehicle tracking system has an estimated audience of 404,581 people in United States.

#12257among Topic in United States#1130in Cars & Mobility

The average Vehicle tracking system fan in United States is 45.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include pronoun, Fleet management system, Global Positioning System, with strongest over-indexing on pronoun (68.54× the country average).

Demographically, the Vehicle tracking system audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vehicle tracking system fan in United States is more male, around 45.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for pronoun.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vehicle tracking system profile in United States.

Audience size
405K
in United States
Gender
19.7%♀
80.3% male
Age
45.5
average years
Country rank
#41365
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vehicle tracking system fans

19.7% are female, 80.3% are male, average age 45.5.

Fig. 02

Gender split

19.7%
Female
80.3%
Male
Demographic split for Vehicle tracking system audience in United States
MetricValue
Female19.7%
Male80.3%
Average age45.5
Estimated audience size404,581
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Vehicle tracking system audience in United States
Age bracketShare%
16-197%
20-2910%
30-3922%
40-4932%
50+29%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Vehicle tracking system audience comes from United States.

Worldwide audience distribution share by country for Vehicle tracking system
CountryShare
United States30.9%
United Kingdom13.0%
South Africa9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vehicle tracking system audience in United States is strongest.

Fig. 05

Top regions by affinity

Vehicle tracking system fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.36×
02North Dakota~1K1.28×
03Vermont<1K1.26×
04Montana~1K1.17×
05Rhode Island~1K1.16×
06South Dakota~1K1.16×
07Delaware~1K1.11×
08Hawaii~2K1.09×
09Maine~2K1.07×
10Mississippi~4K1.05×
11West Virginia~2K1.05×
12New Hampshire~2K1.05×
13Washington, District of Columbia~1K1.05×
14New Mexico~2K1.04×
15Idaho~2K1.04×
16Nebraska~2K1.03×
17Arkansas~3K1.01×
18Iowa~3K0.98×
19Louisiana~5K0.97×
20Kansas~3K0.97×
21Kentucky~5K0.95×
22Oklahoma~4K0.95×
23Nevada~4K0.93×
24Utah~3K0.93×
25Alabama~5K0.92×
26Connecticut~4K0.92×
27Oregon~4K0.91×
28South Carolina~5K0.90×
29Missouri~6K0.89×
30Virginia~9K0.88×
31Wisconsin~5K0.88×
32Tennessee~7K0.87×
33Indiana~6K0.87×
34Minnesota~5K0.87×
35Maryland~6K0.86×
36Colorado~6K0.86×
37Illinois~10K0.85×
38Arizona~7K0.85×
39Massachusetts~7K0.85×
40Washington~7K0.84×
41Michigan~9K0.82×
42Georgia~10K0.81×
43North Carolina~10K0.81×
44New Jersey~8K0.81×
45Ohio~10K0.80×
46Pennsylvania~10K0.78×
47Texas~20K0.72×
48Florida~20K0.71×
49New York~20K0.71×
50California~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Vehicle tracking system, United States
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vehicle tracking system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vehicle tracking system audience
#·InterestCategoryAffinity×
01Fleet management systemBusiness & Career158.50×
02Transportation management systemBusiness & Career108.65×
03pronounMusic & Radio68.54×
04SutherlandBusiness & Career60.62×
05Driving SchoolCars & Mobility56.63×
06Drone racingSports50.06×
07MultirotorCars & Mobility49.95×
08Tracking systemTechnology & Electronics48.82×
09ZipcarCars & Mobility48.53×
10Zero MotorcyclesCars & Mobility47.60×
11GPS navigation softwareTechnology & Electronics45.83×
12TelematicsTechnology & Electronics42.97×
13Fleet managementCars & Mobility36.53×
14Uppada SareesFashion & Accessoires31.34×
15Automotive engineeringBusiness & Career22.09×
16GPS tracking unitSports20.27×
17StarsMusic & Radio15.92×
18Model buildingKids & Family14.55×
19Global Positioning SystemTechnology & Electronics12.26×
20AmplifierTechnology & Electronics6.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vehicle tracking system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vehicle tracking system audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN3.26×
Quality AwarenessPREMIUM1.43×
Need for SecurityCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vehicle tracking system audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
CreativityOPEN0.80×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vehicle tracking system have in United States?

Vehicle tracking system has an estimated audience of 404,581 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vehicle tracking system fans?

19.7% of Vehicle tracking system fans are female, 80.3% are male, with an average age of 45.5 years.

03

Which brands do Vehicle tracking system fans like most?

Vehicle tracking system fans show strongest brand affinity for pronoun (68.54×), Fleet management system (158.5×), and Global Positioning System (12.26×) over the country average.

04

Where do Vehicle tracking system fans live in United States?

Vehicle tracking system fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vehicle tracking system fans also like?

Beyond Vehicle tracking system itself, the audience over-indexes on Fleet management system (158.5×), Global Positioning System (12.26×), Zipcar (48.53×), and Sutherland (60.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Vehicle tracking system audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vehicle tracking system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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