Rascasse Audience Intelligence

Driving School Audience in United States

A data profile of the people who buy, follow and care about Driving School in United States — modelled from more than twelve digital signal sources. Driving School has an estimated audience of 288,796 people in United States.

#365among Touchpoint in United States#1304in Cars & Mobility

The average Driving School fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Firestone Complete Auto Care, Reggio Emilia, Malt beverage, with strongest over-indexing on Firestone Complete Auto Care (60.68× the country average).

Demographically, the Driving School audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Driving School fan in United States is more male, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Firestone Complete Auto Care.

Category: Cars & Mobility · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Driving School profile in United States.

Audience size
289K
in United States
Gender
40.7%♀
59.3% male
Age
38.2
average years
Country rank
#49289
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Driving School fans

40.7% are female, 59.3% are male, average age 38.2.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Driving School audience in United States
MetricValue
Female40.7%
Male59.3%
Average age38.2
Estimated audience size288,796
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Driving School audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Driving School audience comes from United States.

Worldwide audience distribution share by country for Driving School
CountryShare
United States15.7%
Italy6.9%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Driving School audience in United States is strongest.

Fig. 05

Top regions by affinity

Driving School fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~10K2.69×
02Louisiana~9K2.41×
03Washington~10K2.09×
04Ohio~20K1.97×
05New Jersey~10K1.94×
06New York~30K1.91×
07Texas~40K1.73×
08Massachusetts~10K1.67×
09California~50K1.51×
10Connecticut~4K1.48×
11Wyoming<1K1.41×
12South Carolina~6K1.40×
13New Mexico~2K1.40×
14Alaska<1K1.40×
15Arizona~7K1.27×
16Virginia~9K1.25×
17Michigan~9K1.24×
18Colorado~5K1.18×
19Florida~20K1.15×
20Oklahoma~4K1.13×
21Kansas~2K1.05×
22Utah~3K0.99×
23Nevada~3K0.97×
24Rhode Island<1K0.92×
25Washington, District of Columbia<1K0.91×
26Pennsylvania~9K0.90×
27Illinois~9K0.90×
28Georgia~8K0.88×
29New Hampshire<1K0.81×
30North Carolina~7K0.79×
31Oregon~2K0.68×
32Delaware<1K0.68×
33Minnesota~3K0.67×
34Hawaii<1K0.67×
35Kentucky~2K0.65×
36Maine<1K0.65×
37Indiana~3K0.64×
38Tennessee~4K0.63×
39Idaho<1K0.61×
40Missouri~3K0.60×
41Wisconsin~3K0.59×
42Alabama~2K0.55×
43North Dakota<1K0.54×
44West Virginia<1K0.52×
45South Dakota<1K0.51×
46Montana<1K0.48×
47Arkansas~1K0.47×
48Mississippi~1K0.47×
49Nebraska<1K0.43×
50Iowa<1K0.38×
Fig. 06

Affinity by region

Affinity by region — Driving School, United States
0.38×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Driving School audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Driving School audience
#·InterestCategoryAffinity×
01Samut Songkhram ProvinceTravel & Leisure237.82×
02Reggio EmiliaTravel & Leisure183.18×
03Classic DriverCars & Mobility176.24×
04Malt beverageFood & Beverages156.07×
05Farrah AbrahamMovies & TV80.14×
06Firestone Complete Auto CareCars & Mobility60.68×
07We Buy Any CarCars & Mobility59.05×
08AvivaBusiness & Career52.60×
09BigcommerceTechnology & Electronics51.09×
10Driving LessonsMovies & TV49.77×
11OnStarCars & Mobility27.45×
12Microsoft StoreTechnology & Electronics24.06×
13Alamo Rent a CarCars & Mobility21.90×
14Shazam (service)Music & Radio17.04×
15Eyes Wide ShutMovies & TV16.96×
16Hercules (2014 film)Movies & TV13.83×
17Jiffy LubeCars & Mobility10.97×
18CarvanaCars & Mobility7.47×
19BarbieMovies & TV6.91×
20NFLSports2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Driving School audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Driving School audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.83×
Luxury OrientationPREMIUM1.76×
Urban LifestyleOPEN1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Driving School audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Convenience OrientationPREMIUM0.69×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Driving School have in United States?

Driving School has an estimated audience of 288,796 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Driving School fans?

40.7% of Driving School fans are female, 59.3% are male, with an average age of 38.2 years.

03

Which brands do Driving School fans like most?

Driving School fans show strongest brand affinity for Firestone Complete Auto Care (60.68×), Reggio Emilia (183.18×), and Malt beverage (156.07×) over the country average.

04

Where do Driving School fans live in United States?

Driving School fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Driving School fans also like?

Beyond Driving School itself, the audience over-indexes on Reggio Emilia (183.18×), Malt beverage (156.07×), Farrah Abraham (80.14×), and Classic Driver (176.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Driving School audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Driving School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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