Bigcommerce Audience in United States

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Bigcommerce has an estimated audience of 300,350 people in United States. 49.3% are female, 50.7% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Christina Hendricks, The Cleveland Show, Eurostar, Autism Awareness, Diabetes mellitus awareness.

The average Bigcommerce fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Christina Hendricks, The Cleveland Show, Eurostar, with strongest over-indexing on Christina Hendricks (73.87× the country average). Demographically, the Bigcommerce audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Bigcommerce fans

Demographic split for Bigcommerce audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.5
Estimated audience size300,350

Audience persona

The typical Bigcommerce fan in United States is balanced, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Christina Hendricks.

Top regions in United States

Top regions ranked by reach for Bigcommerce in United States
RegionReachAffinity
California44,4821.35×
Texas40,6561.57×
Florida23,8271.17×
New York21,5731.29×
Illinois12,0531.2×
New Jersey11,2141.47×
Pennsylvania10,6991.06×
North Carolina10,4301.15×
Georgia10,2651.11×
Ohio9,9461.07×
Michigan8,2641.05×
Virginia6,9650.95×
Massachusetts6,9091.17×
Tennessee6,6151.1×
Washington6,5131.08×
Colorado6,1791.31×
Missouri5,6831.17×
Indiana5,5431.01×
Minnesota5,4371.26×
Wisconsin5,1821.15×
South Carolina4,9891.1×
Oregon4,5541.32×
Utah4,5451.69×
Nevada4,0411.39×
Arizona3,6910.6×
Maryland3,5740.69×
Kentucky3,3620.89×
Louisiana3,2440.84×
Kansas2,6841.13×
Connecticut2,5580.85×
Oklahoma2,5400.76×
Iowa2,2810.92×
Idaho2,1641.44×
Alabama1,7860.43×
Arkansas1,7150.69×
New Hampshire1,4001.18×
New Mexico1,2890.86×
Mississippi1,1640.47×
Nebraska1,0020.67×
Maine9500.88×
Montana9171.1×
Delaware8851.07×
Hawaii8580.66×
Rhode Island8390.88×
Washington, District of Columbia8260.91×
West Virginia5860.42×
Vermont5781.1×
North Dakota4700.76×
South Dakota4230.61×
Wyoming2650.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bigcommerce audience
BrandAffinityCategory
Christina Hendricks73.87×Movies & TV
The Cleveland Show91.26×Movies & TV
Eurostar120.3×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Sharp Aquos147.35×Technology & Electronics
WordPress25.9×Technology & Electronics
Wix.com33.03×Technology & Electronics
Bordeaux wine37.63×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage27.5×Cars & Mobility
Indeed.com5.07×Business & Career
Software as a service18.42×Technology & Electronics
Google Maps4.31×Internet & Social Media
Income tax13.19×Business & Career
Sprayground20×Fashion & Accessoires
Microsoft Store27×Technology & Electronics
Deliveroo83.59×Food & Beverages
Gazebo21.8×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bigcommerce audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.25
IndulgenceJOY2.7
Design AffinityPREMIUM2.45
Convenience OrientationPREMIUM1.99
Luxury OrientationPREMIUM1.96
Urban LifestyleOPEN1.85

Worldwide distribution

Worldwide audience distribution share by country for Bigcommerce
CountryShare
United States43.5%
United Kingdom7.2%
Japan6.0%

See Bigcommerce audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Bigcommerce have in United States?

Bigcommerce has an estimated audience of 300,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Bigcommerce fans?

49.3% of Bigcommerce fans are female, 50.7% are male, with an average age of 38.5 years.

Which brands do Bigcommerce fans like most?

Bigcommerce fans show strongest brand affinity for Christina Hendricks (73.87×), The Cleveland Show (91.26×), and Eurostar (120.3×) over the country average.

Where do Bigcommerce fans live in United States?

Bigcommerce fans in United States are most concentrated in California (reach 44,482), Texas (reach 40,656), and Florida (reach 23,827). These three regions account for the largest share of the active audience.

What other brands do Bigcommerce fans also like?

Beyond Bigcommerce itself, the audience over-indexes on The Cleveland Show (91.26×), Eurostar (120.3×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bigcommerce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.