Rascasse Audience Intelligence

Wix.com Target Market in United States

A data profile of the people who buy, follow and care about Wix.com in United States — modelled from more than twelve digital signal sources. Wix.com has an estimated audience of 1,858,758 people in United States.

#1548among Brand in United States#535in Technology & Electronics

The average Wix.com fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Small business software, Google Calendar, DocuSign, with strongest over-indexing on Small business software (56.82× the country average).

Demographically, the Wix.com audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wix.com fan in United States is balanced, around 38.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Small business software.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wix.com profile in United States.

Audience size
1.9M
in United States
Gender
51.5%♀
48.5% male
Age
38.9
average years
Country rank
#15090
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wix.com

51.5% are female, 48.5% are male, average age 38.9.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Wix.com audience in United States
MetricValue
Female51.5%
Male48.5%
Average age38.9
Estimated audience size1,858,758
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Wix.com audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Wix.com audience comes from United States.

Worldwide audience distribution share by country for Wix.com
CountryShare
United States34.0%
Brazil8.4%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wix.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Wix.com customers by region in United States
#RegionReachAffinity×
01Hawaii~10K1.40×
02Georgia~80K1.36×
03Florida~200K1.31×
04Alaska~5K1.19×
05New York~100K1.17×
06Maryland~40K1.12×
07Connecticut~20K1.11×
08Colorado~30K1.09×
09Louisiana~30K1.09×
10Utah~20K1.08×
11North Carolina~60K1.07×
12New Jersey~50K1.06×
13Virginia~50K1.06×
14South Carolina~30K1.06×
15Alabama~30K1.05×
16California~200K1.04×
17Maine~7K1.04×
18New Mexico~10K1.03×
19Kansas~20K1.02×
20South Dakota~4K1.02×
21Texas~200K1.01×
22Arizona~40K1.01×
23Tennessee~40K1.01×
24Montana~5K1.00×
25Vermont~3K1.00×
26Mississippi~20K0.99×
27Washington, District of Columbia~6K0.99×
28Delaware~5K0.99×
29Massachusetts~40K0.98×
30Nevada~20K0.98×
31Oklahoma~20K0.97×
32Michigan~50K0.96×
33Missouri~30K0.96×
34Oregon~20K0.96×
35New Hampshire~7K0.96×
36Rhode Island~6K0.96×
37Wisconsin~30K0.95×
38Arkansas~10K0.95×
39Idaho~9K0.95×
40Washington~30K0.93×
41Ohio~50K0.91×
42Illinois~60K0.90×
43Indiana~30K0.90×
44Iowa~10K0.89×
45Kentucky~20K0.86×
46Minnesota~20K0.85×
47Pennsylvania~50K0.84×
48North Dakota~3K0.84×
49Nebraska~8K0.83×
50West Virginia~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Wix.com, United States
0.80×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wix.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wix.com audience
#·InterestCategoryAffinity×
01Buffer (application)Technology & Electronics62.80×
02SEMrushInternet & Social Media59.38×
03Small business softwareBusiness & Career56.82×
04Business NewsBusiness & Career52.54×
05WeeblyInternet & Social Media36.20×
06EnvatoInternet & Social Media34.83×
07OLXShopping34.09×
08WordPress.comInternet & Social Media32.84×
09LastPassTechnology & Electronics26.76×
10Salesforce.comTechnology & Electronics22.88×
11Asana (software)Technology & Electronics21.62×
12TrelloInternet & Social Media20.59×
13DocuSignTechnology & Electronics18.64×
14Web hostingBusiness & Career15.13×
15Dropbox (service)Technology & Electronics15.12×
16Google CalendarInternet & Social Media14.74×
17PHPTechnology & Electronics10.89×
18Search engine optimizationBusiness & Career8.31×
19Zoom!Business & Career7.50×
20Google DriveTechnology & Electronics5.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wix.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wix.com audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.08×
Luxury OrientationPREMIUM2.01×
Design AffinityPREMIUM2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wix.com audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.05×
Pet OwnershipJOY1.09×
PatriotismCONSERVATISM1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wix.com's target market in United States?

Wix.com's target market in United States covers an estimated 1,858,758 people, concentrated in California and Florida.

02

What is the gender split and age of Wix.com customers?

51.5% of the Wix.com audience are female, 48.5% are male, with an average age of 38.9 years.

03

Which brands do Wix.com fans like most?

Wix.com fans show strongest brand affinity for Small business software (56.82×), Google Calendar (14.74×), and DocuSign (18.64×) over the country average.

04

Where do Wix.com fans live in United States?

Wix.com fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wix.com fans also like?

Beyond Wix.com itself, the audience over-indexes on Google Calendar (14.74×), DocuSign (18.64×), PHP (10.89×), and SEMrush (59.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Wix.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wix.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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