Wix.com Audience in United States

Wix.com logo

Wix.com has an estimated audience of 1,867,987 people in United States. 51.5% are female, 48.5% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Small business software, Google Calendar, DocuSign, PHP, SEMrush.

The average Wix.com fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Small business software, Google Calendar, DocuSign, with strongest over-indexing on Small business software (56.82× the country average). Demographically, the Wix.com audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Wix.com fans

Demographic split for Wix.com audience in United States
MetricValue
Female51.5%
Male48.5%
Average age38.9
Estimated audience size1,867,987

Audience persona

The typical Wix.com fan in United States is balanced, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Small business software.

Top regions in United States

Top regions ranked by reach for Wix.com in United States
RegionReachAffinity
California234,9211.14×
Texas176,8981.1×
Florida173,1871.37×
New York138,1551.32×
Georgia85,8291.49×
North Carolina63,1811.12×
Illinois58,4690.94×
Pennsylvania53,2470.85×
Ohio51,9820.9×
New Jersey49,2661.04×
Michigan48,8421×
Virginia47,8881.05×
Arizona40,3511.06×
Tennessee39,3451.05×
Washington37,4161×
Massachusetts37,0521.01×
Maryland35,8601.12×
Colorado34,8241.18×
Indiana32,3490.95×
South Carolina30,4221.08×
Missouri30,1851×
Wisconsin27,9931×
Alabama27,1411.04×
Louisiana25,3691.05×
Minnesota23,0340.86×
Connecticut21,2521.13×
Oklahoma20,6951×
Oregon20,5410.96×
Kentucky19,9260.85×
Nevada18,4611.02×
Utah17,5311.05×
Mississippi15,6221.02×
Kansas15,2101.03×
Arkansas14,9110.97×
Iowa12,2900.8×
New Mexico9,2820.99×
Hawaii8,6501.08×
Idaho8,6120.92×
Nebraska7,2240.77×
New Hampshire6,8500.93×
Maine6,6951×
Washington, District of Columbia5,8401.04×
West Virginia5,6490.65×
Rhode Island5,2580.88×
Delaware5,0120.97×
Montana4,9140.95×
Alaska4,7861.2×
South Dakota3,4780.81×
Vermont2,9190.89×
North Dakota2,4950.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wix.com audience
BrandAffinityCategory
Small business software56.82×Business & Career
Google Calendar14.74×Internet & Social Media
DocuSign18.64×Technology & Electronics
PHP10.89×Technology & Electronics
SEMrush59.38×Internet & Social Media
OLX34.09×Shopping
Business News52.54×Business & Career
Buffer (application)62.8×Technology & Electronics
Weebly36.2×Internet & Social Media
Dropbox (service)15.12×Technology & Electronics
Web hosting15.13×Business & Career
Google Drive5.4×Technology & Electronics
Envato34.83×Internet & Social Media
LastPass26.76×Technology & Electronics
WordPress.com32.84×Internet & Social Media
Zoom!7.5×Business & Career
Asana (software)21.62×Technology & Electronics
Search engine optimization8.31×Business & Career
Trello20.59×Internet & Social Media
WooCommerce32.11×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wix.com audience
TraitClusterScore
Need for SecurityCONSERVATISM1.61
Luxury OrientationPREMIUM1.6
LGBTQ+ IdentityOPEN1.52
Design AffinityPREMIUM1.48
Career OrientationPOWER1.45
Convenience OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Wix.com
CountryShare
United States31.2%
Germany9.9%
Brazil7.7%

See Wix.com audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Wix.com have in United States?

Wix.com has an estimated audience of 1,867,987 people in United States, concentrated in California and Texas.

What is the gender split and age of Wix.com fans?

51.5% of Wix.com fans are female, 48.5% are male, with an average age of 38.9 years.

Which brands do Wix.com fans like most?

Wix.com fans show strongest brand affinity for Small business software (56.82×), Google Calendar (14.74×), and DocuSign (18.64×) over the country average.

Where do Wix.com fans live in United States?

Wix.com fans in United States are most concentrated in California (reach 234,921), Texas (reach 176,898), and Florida (reach 173,187). These three regions account for the largest share of the active audience.

What other brands do Wix.com fans also like?

Beyond Wix.com itself, the audience over-indexes on Google Calendar (14.74×), DocuSign (18.64×), PHP (10.89×), and SEMrush (59.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wix.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.