Rascasse Audience Intelligence

Wix.com Target Market in Germany

A data profile of the people who buy, follow and care about Wix.com in Germany — modelled from more than twelve digital signal sources. Wix.com has an estimated audience of 1,392 people in Germany.

#14419among Brand in Germany#2908in Technology & Electronics

The average Wix.com fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Analytics, Advertising campaign, Yahoo! Search, with strongest over-indexing on Google Analytics (63.64× the country average).

Demographically, the Wix.com audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wix.com fan in Germany is more male, around 40.1 years old, with strong Career Orientation tendencies and a notable affinity for Google Analytics.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wix.com profile in Germany.

Audience size
1K
in Germany
Gender
41.6%♀
58.4% male
Age
40.1
average years
Country rank
#142224
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wix.com

41.6% are female, 58.4% are male, average age 40.1.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Wix.com audience in Germany
MetricValue
Female41.6%
Male58.4%
Average age40.1
Estimated audience size1,392
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Wix.com audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

0.0%

of the worldwide Wix.com audience comes from Germany.

Worldwide audience distribution share by country for Wix.com
CountryShare
United States34.0%
Brazil8.4%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wix.com audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wix.com customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.29×
02Hamburg~20K1.25×
03Bremen~6K1.22×
04Mecklenburg-Vorpommern~10K1.13×
05Bayern~100K1.11×
06Baden-Württemberg~90K1.06×
07Nordrhein-Westfalen~100K1.03×
08Hessen~50K1.02×
09Schleswig-Holstein~20K1.02×
10Rheinland-Pfalz~30K0.95×
11Sachsen~30K0.95×
12Saarland~7K0.94×
13Thüringen~10K0.88×
14Niedersachsen~50K0.84×
15Brandenburg~10K0.80×
16Sachsen-Anhalt~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Wix.com, Germany
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wix.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wix.com audience
#·InterestCategoryAffinity×
01Bing AdsInternet & Social Media118.05×
02Search engine results pageInternet & Social Media111.33×
03Yahoo! SearchInternet & Social Media91.89×
04Google AnalyticsInternet & Social Media63.64×
05Advertising campaignBusiness & Career60.46×
06CourseraBusiness & Career41.91×
07PrestaShopTechnology & Electronics40.30×
08WeeblyInternet & Social Media37.98×
09African popular musicMusic & Radio37.16×
10Cash on deliveryBusiness & Career36.85×
11Music of NigeriaMusic & Radio30.77×
12SpaceXCars & Mobility27.43×
13Mortgage calculatorHome & Garden13.99×
14Financial planMovies & TV13.94×
15GitHubInternet & Social Media12.49×
16Payment systemShopping10.06×
17Customer relationship managementBusiness & Career9.68×
18ClaudeTechnology & Electronics6.91×
19DatabaseTechnology & Electronics6.53×
20GmailInternet & Social Media5.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wix.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wix.com audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.44×
Convenience OrientationPREMIUM2.24×
Risk AppetiteTHRILL2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wix.com audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
ExtroversionTHRILL0.83×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wix.com's target market in Germany?

Wix.com's target market in Germany covers an estimated 1,392 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wix.com customers?

41.6% of the Wix.com audience are female, 58.4% are male, with an average age of 40.1 years.

03

Which brands do Wix.com fans like most?

Wix.com fans show strongest brand affinity for Google Analytics (63.64×), Advertising campaign (60.46×), and Yahoo! Search (91.89×) over the country average.

04

Where do Wix.com fans live in Germany?

Wix.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Wix.com fans also like?

Beyond Wix.com itself, the audience over-indexes on Advertising campaign (60.46×), Yahoo! Search (91.89×), Coursera (41.91×), and SpaceX (27.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Wix.com audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wix.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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