Wix.com Audience in Germany
Wix.com has an estimated audience of 592,733 people in Germany. 41.6% are female, 58.4% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Analytics, Advertising campaign, Yahoo! Search, Coursera, Music of Nigeria.
The average Wix.com fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Analytics, Advertising campaign, Yahoo! Search, with strongest over-indexing on Google Analytics (63.64× the country average). Demographically, the Wix.com audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Wix.com fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 40.1 |
| Estimated audience size | 592,733 |
Audience persona
The typical Wix.com fan in Germany is more male, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Analytics.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,830 | 1.05× |
| Bayern | 100,061 | 1.05× |
| Baden-Württemberg | 85,517 | 1.06× |
| Hessen | 44,815 | 0.99× |
| Niedersachsen | 44,772 | 0.78× |
| Berlin | 37,942 | 1.43× |
| Sachsen | 26,289 | 0.9× |
| Rheinland-Pfalz | 25,870 | 0.87× |
| Schleswig-Holstein | 20,637 | 0.97× |
| Hamburg | 17,992 | 1.34× |
| Mecklenburg-Vorpommern | 13,999 | 1.24× |
| Brandenburg | 12,383 | 0.67× |
| Thüringen | 10,992 | 0.73× |
| Sachsen-Anhalt | 10,292 | 0.67× |
| Bremen | 7,185 | 1.42× |
| Saarland | 6,036 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Analytics | 63.64× | Internet & Social Media |
| Advertising campaign | 60.46× | Business & Career |
| Yahoo! Search | 91.89× | Internet & Social Media |
| Coursera | 41.91× | Business & Career |
| Music of Nigeria | 30.77× | Music & Radio |
| Mortgage calculator | 13.99× | Home & Garden |
| African popular music | 37.16× | Music & Radio |
| Udacity | 28.85× | Business & Career |
| Cash on delivery | 36.85× | Business & Career |
| GitHub | 12.49× | Internet & Social Media |
| SpaceX | 27.43× | Cars & Mobility |
| Weebly | 37.98× | Internet & Social Media |
| Search engine results page | 111.33× | Internet & Social Media |
| Financial plan | 13.94× | Movies & TV |
| Gmail | 5.5× | Internet & Social Media |
| Bing Ads | 118.05× | Internet & Social Media |
| Customer relationship management | 9.68× | Business & Career |
| Database | 6.53× | Technology & Electronics |
| Payment system | 10.06× | Shopping |
| PrestaShop | 40.3× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.02 |
| Luxury Orientation | PREMIUM | 1.6 |
| Convenience Orientation | PREMIUM | 1.53 |
| Travelling | THRILL | 1.49 |
| Sustainability | BALANCE | 1.41 |
| Urban Lifestyle | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| Germany | 9.9% |
| Brazil | 7.7% |
See Wix.com audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Wix.com have in Germany?
Wix.com has an estimated audience of 592,733 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wix.com fans?
41.6% of Wix.com fans are female, 58.4% are male, with an average age of 40.1 years.
Which brands do Wix.com fans like most?
Wix.com fans show strongest brand affinity for Google Analytics (63.64×), Advertising campaign (60.46×), and Yahoo! Search (91.89×) over the country average.
Where do Wix.com fans live in Germany?
Wix.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,830), Bayern (reach 100,061), and Baden-Württemberg (reach 85,517). These three regions account for the largest share of the active audience.
What other brands do Wix.com fans also like?
Beyond Wix.com itself, the audience over-indexes on Advertising campaign (60.46×), Yahoo! Search (91.89×), Coursera (41.91×), and Music of Nigeria (30.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wix.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.