Google Analytics Audience in Germany
Google Analytics has an estimated audience of 1,322,497 people in Germany. 43.3% are female, 56.7% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Web analytics, Antenne Bayern, Wetter.com, Nuremberg.
The average Google Analytics fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Web analytics, Antenne Bayern, with strongest over-indexing on Gala (2.39× the country average). Demographically, the Google Analytics audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Analytics fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 39.6 |
| Estimated audience size | 1,322,497 |
Audience persona
The typical Google Analytics fan in Germany is more male, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 299,531 | 1.04× |
| Bayern | 275,171 | 1.29× |
| Baden-Württemberg | 206,361 | 1.14× |
| Hessen | 140,827 | 1.4× |
| Berlin | 128,478 | 2.17× |
| Niedersachsen | 105,666 | 0.82× |
| Sachsen | 53,450 | 0.82× |
| Rheinland-Pfalz | 51,490 | 0.78× |
| Hamburg | 47,347 | 1.58× |
| Schleswig-Holstein | 44,099 | 0.93× |
| Brandenburg | 29,112 | 0.71× |
| Thüringen | 18,925 | 0.56× |
| Sachsen-Anhalt | 18,113 | 0.53× |
| Mecklenburg-Vorpommern | 12,761 | 0.51× |
| Bremen | 12,408 | 1.1× |
| Saarland | 10,030 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.39× | News |
| Web analytics | 11.12× | Internet & Social Media |
| Antenne Bayern | 6.08× | Music & Radio |
| Wetter.com | 2.28× | Home & Garden |
| Nuremberg | 5.2× | Travel & Leisure |
| 1.74× | Internet & Social Media | |
| Roland Kaiser | 2.48× | Music & Radio |
| Munich | 1.75× | Travel & Leisure |
| Sportschau | 1.81× | Sports |
| HubSpot | 7.86× | Internet & Social Media |
| Dropbox (service) | 4.16× | Technology & Electronics |
| Broadcasting | 1.68× | Movies & TV |
| Claude | 3.04× | Technology & Electronics |
| Bayerischer Rundfunk | 2.68× | Movies & TV |
| MSN | 2.7× | News |
| Radio | 1.62× | Technology & Electronics |
| Communication | 1.53× | Technology & Electronics |
| GMX Mail | 2.25× | Internet & Social Media |
| Hornbach | 1.5× | Shopping |
| Search engine marketing | 6.05× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.05 |
| Risk Appetite | THRILL | 1.86 |
| Sustainability | BALANCE | 1.75 |
| Design Affinity | PREMIUM | 1.63 |
| Social Media Usage | JOY | 1.6 |
| Sports Activity | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.2% |
| United States | 12.1% |
| Brazil | 7.1% |
See Google Analytics audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Google Analytics have in Germany?
Google Analytics has an estimated audience of 1,322,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Google Analytics fans?
43.3% of Google Analytics fans are female, 56.7% are male, with an average age of 39.6 years.
Which brands do Google Analytics fans like most?
Google Analytics fans show strongest brand affinity for Gala (2.39×), Web analytics (11.12×), and Antenne Bayern (6.08×) over the country average.
Where do Google Analytics fans live in Germany?
Google Analytics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 299,531), Bayern (reach 275,171), and Baden-Württemberg (reach 206,361). These three regions account for the largest share of the active audience.
What other brands do Google Analytics fans also like?
Beyond Google Analytics itself, the audience over-indexes on Web analytics (11.12×), Antenne Bayern (6.08×), Wetter.com (2.28×), and Nuremberg (5.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Google Analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.