Rascasse Audience Intelligence

Google Analytics Audience in Germany

A data profile of the people who buy, follow and care about Google Analytics in Germany — modelled from more than twelve digital signal sources. Google Analytics has an estimated audience of 1,353,281 people in Germany.

#169among Website / Newspaper / Magazine in Germany#82in Internet & Social Media

The average Google Analytics fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Claude, Web analytics, Antenne Bayern, with strongest over-indexing on Claude (3.04× the country average).

Demographically, the Google Analytics audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Tradition, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Google Analytics fan in Germany is more male, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Claude.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Google Analytics profile in Germany.

Audience size
1.4M
in Germany
Gender
43.3%♀
56.7% male
Age
39.6
average years
Country rank
#4915
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Analytics

43.3% are female, 56.7% are male, average age 39.6.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Google Analytics audience in Germany
MetricValue
Female43.3%
Male56.7%
Average age39.6
Estimated audience size1,353,281
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Google Analytics audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Google Analytics audience comes from Germany.

Worldwide audience distribution share by country for Google Analytics
CountryShare
China15.5%
United States13.3%
Brazil6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Analytics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Google Analytics fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K2.08×
02Hamburg~50K1.53×
03Hessen~100K1.36×
04Bayern~300K1.28×
05Baden-Württemberg~200K1.14×
06Bremen~10K1.10×
07Nordrhein-Westfalen~300K1.03×
08Schleswig-Holstein~40K0.93×
09Rheinland-Pfalz~50K0.83×
10Sachsen~50K0.82×
11Niedersachsen~100K0.81×
12Brandenburg~30K0.75×
13Saarland~10K0.70×
14Thüringen~20K0.63×
15Sachsen-Anhalt~20K0.56×
16Mecklenburg-Vorpommern~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Google Analytics, Germany
0.56×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Google Analytics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Google Analytics audience
#·InterestCategoryAffinity×
01Web analyticsInternet & Social Media11.12×
02HubSpotInternet & Social Media7.86×
03Antenne BayernMusic & Radio6.08×
04Search engine marketingInternet & Social Media6.05×
05NurembergTravel & Leisure5.20×
06Dropbox (service)Technology & Electronics4.16×
07ClaudeTechnology & Electronics3.04×
08MSNNews2.70×
09Bayerischer RundfunkMovies & TV2.68×
10Roland KaiserMusic & Radio2.48×
11Google DriveTechnology & Electronics2.43×
12Wetter.comHome & Garden2.28×
13GMX MailInternet & Social Media2.25×
14SportschauSports1.81×
15MunichTravel & Leisure1.75×
16BroadcastingMovies & TV1.68×
17RadioTechnology & Electronics1.62×
18ZDFMovies & TV1.59×
19CommunicationTechnology & Electronics1.53×
20HornbachShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Google Analytics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Google Analytics audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.36×
Career OrientationPOWER1.31×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Google Analytics audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.94×
MindfulnessBALANCE1.00×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Google Analytics have in Germany?

Google Analytics has an estimated audience of 1,353,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Google Analytics fans?

43.3% of Google Analytics fans are female, 56.7% are male, with an average age of 39.6 years.

03

Which brands do Google Analytics fans like most?

Google Analytics fans show strongest brand affinity for Claude (3.04×), Web analytics (11.12×), and Antenne Bayern (6.08×) over the country average.

04

Where do Google Analytics fans live in Germany?

Google Analytics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Google Analytics fans also like?

Beyond Google Analytics itself, the audience over-indexes on Web analytics (11.12×), Antenne Bayern (6.08×), Nuremberg (5.2×), and Roland Kaiser (2.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Google Analytics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Google Analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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