Search engine marketing Audience in Germany
Search engine marketing has an estimated audience of 832,960 people in Germany. 41.6% are female, 58.4% are male, average age 39.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jesse Plemons, Cocktail, Business English, Christmas Gift, Unique Gifts.
The average Search engine marketing fan in Germany is 39.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jesse Plemons, Cocktail, Business English, with strongest over-indexing on Jesse Plemons (7.83× the country average). Demographically, the Search engine marketing audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Search engine marketing fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 39.2 |
| Estimated audience size | 832,960 |
Audience persona
The typical Search engine marketing fan in Germany is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Jesse Plemons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 196,753 | 1.47× |
| Nordrhein-Westfalen | 183,467 | 1.01× |
| Baden-Württemberg | 143,842 | 1.27× |
| Hessen | 81,551 | 1.28× |
| Niedersachsen | 74,892 | 0.93× |
| Berlin | 51,161 | 1.37× |
| Sachsen | 47,034 | 1.15× |
| Rheinland-Pfalz | 38,152 | 0.91× |
| Schleswig-Holstein | 26,062 | 0.87× |
| Hamburg | 20,084 | 1.07× |
| Thüringen | 18,837 | 0.89× |
| Brandenburg | 17,123 | 0.66× |
| Sachsen-Anhalt | 16,860 | 0.78× |
| Mecklenburg-Vorpommern | 9,202 | 0.58× |
| Saarland | 8,207 | 0.8× |
| Bremen | 6,823 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 7.83× | Movies & TV |
| Cocktail | 1.95× | Food & Beverages |
| Business English | 4× | Business & Career |
| Christmas Gift | 2.38× | Kids & Family |
| Unique Gifts | 1.51× | Shopping |
| CAC 40 | 1.51× | Business & Career |
| Stradivarius | 1.64× | Shopping |
| Israel | 1.98× | Travel & Leisure |
| Hypertext | 2.75× | Technology & Electronics |
| Hollywood Vampires (band) | 5.98× | Music & Radio |
| Home Delivery | 2.04× | Food & Beverages |
| Nurse education | 1.72× | Kids & Family |
| Elīna Garanča | 5.03× | Music & Radio |
| Nationality | 1.93× | Politics & Society |
| Tally-ho | 14.69× | Sports |
| Volvo V60 | 3× | Cars & Mobility |
| Corona (band) | 1.56× | Music & Radio |
| JDSU | 2.06× | Business & Career |
| KLIX (AM) | 1.57× | Music & Radio |
| Gudrun Sjödén | 1.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.96 |
| Sustainability | BALANCE | 2.16 |
| Early Adopter Mentality | POWER | 2.1 |
| Risk Appetite | THRILL | 2.08 |
| Social Media Usage | JOY | 1.96 |
| Quality Awareness | PREMIUM | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 9.1% |
| Brazil | 5.8% |
See Search engine marketing audiences in other countries
- Search engine marketing — United States
- Search engine marketing — United Kingdom
- Search engine marketing — France
- Search engine marketing — Italy
- Search engine marketing — Spain
- Search engine marketing — Brazil
- Search engine marketing — Japan
- Search engine marketing — South Korea
- Search engine marketing — India
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Search engine marketing have in Germany?
Search engine marketing has an estimated audience of 832,960 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Search engine marketing fans?
41.6% of Search engine marketing fans are female, 58.4% are male, with an average age of 39.2 years.
Which brands do Search engine marketing fans like most?
Search engine marketing fans show strongest brand affinity for Jesse Plemons (7.83×), Cocktail (1.95×), and Business English (4×) over the country average.
Where do Search engine marketing fans live in Germany?
Search engine marketing fans in Germany are most concentrated in Bayern (reach 196,753), Nordrhein-Westfalen (reach 183,467), and Baden-Württemberg (reach 143,842). These three regions account for the largest share of the active audience.
What other brands do Search engine marketing fans also like?
Beyond Search engine marketing itself, the audience over-indexes on Cocktail (1.95×), Business English (4×), Christmas Gift (2.38×), and Unique Gifts (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Search engine marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.