XING Audience in Germany
XING has an estimated audience of 4,698,812 people in Germany. 51.8% are female, 48.2% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Professional network service, LinkedIn, Peter Thiel, Household goods, Tagesschau.
The average XING fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Professional network service, LinkedIn, Peter Thiel, with strongest over-indexing on Professional network service (15.32× the country average). Demographically, the XING audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of XING fans
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.9 |
| Estimated audience size | 4,698,812 |
Audience persona
The typical XING fan in Germany is balanced, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Professional network service.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,270,289 | 1.24× |
| Bayern | 892,469 | 1.18× |
| Baden-Württemberg | 784,806 | 1.22× |
| Niedersachsen | 502,130 | 1.1× |
| Hessen | 477,058 | 1.33× |
| Rheinland-Pfalz | 216,557 | 0.92× |
| Sachsen | 213,157 | 0.92× |
| Berlin | 198,865 | 0.95× |
| Schleswig-Holstein | 179,533 | 1.06× |
| Hamburg | 160,420 | 1.51× |
| Brandenburg | 105,547 | 0.72× |
| Thüringen | 86,517 | 0.72× |
| Sachsen-Anhalt | 85,272 | 0.7× |
| Mecklenburg-Vorpommern | 59,230 | 0.66× |
| Saarland | 42,252 | 0.73× |
| Bremen | 40,996 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Professional network service | 15.32× | Technology & Electronics |
| 3.69× | Internet & Social Media | |
| Peter Thiel | 11.66× | Business & Career |
| Household goods | 8.86× | Home & Garden |
| Tagesschau | 2.42× | Movies & TV |
| Adecco | 19.93× | Business & Career |
| Carpet cleaning | 8.65× | Home & Garden |
| Premier Inn | 9.72× | Travel & Leisure |
| Sparkasse | 2.65× | Business & Career |
| Ryanair | 2.19× | Travel & Leisure |
| Amazon Fire TV | 3.85× | Movies & TV |
| Job | 2.03× | Business & Career |
| Lieferando.de | 1.71× | Food & Beverages |
| Employment website | 2.17× | Business & Career |
| Aral AG | 1.54× | Cars & Mobility |
| Stepstone | 2.68× | Business & Career |
| Indeed.com | 1.87× | Business & Career |
| Job hunting | 1.97× | Business & Career |
| Career | 1.58× | Business & Career |
| Professional development | 3.6× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.74 |
| Career Orientation | POWER | 1.64 |
| Social Media Usage | JOY | 1.36 |
| Pet Ownership | JOY | 1.35 |
| Need for Security | CONSERVATISM | 1.24 |
| Patriotism | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.4% |
| Austria | 4.0% |
| United States | 3.3% |
See XING audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does XING have in Germany?
XING has an estimated audience of 4,698,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of XING fans?
51.8% of XING fans are female, 48.2% are male, with an average age of 40.9 years.
Which brands do XING fans like most?
XING fans show strongest brand affinity for Professional network service (15.32×), LinkedIn (3.69×), and Peter Thiel (11.66×) over the country average.
Where do XING fans live in Germany?
XING fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,270,289), Bayern (reach 892,469), and Baden-Württemberg (reach 784,806). These three regions account for the largest share of the active audience.
What other brands do XING fans also like?
Beyond XING itself, the audience over-indexes on LinkedIn (3.69×), Peter Thiel (11.66×), Household goods (8.86×), and Tagesschau (2.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for XING. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.