Top 50 Internet & Social Media brands in Germany
This curated ranking covers the 50 largest internet & social media brands in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,721 internet & social media brands tracked in Germany, the 50 ranked here account for the largest measured audience reach. TikTok, Instagram and Social network lead the list with a combined estimated audience of 71,103,807 people. Across all 50 entries the average audience size is 7,964,847, and the largest, TikTok, reaches around 26,168,913 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each internet & social media brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  TikTok |
26,168,913 | 3.9% | Social media | Internet & Social Media |
| 2 |  Instagram |
25,858,504 | 2.2% | Social media | Internet & Social Media |
| 3 |  Social network |
19,076,390 | 3.2% | Lifestyle cluster | Internet & Social Media |
| 4 |  Spotify |
18,260,856 | 4.4% | TV / music streaming | Internet & Social Media |
| 5 |  WhatsApp |
18,148,483 | 3.1% | Social media | Internet & Social Media |
| 6 |  X |
16,707,294 | 2.7% | Social media | Internet & Social Media |
| 7 |  Pinterest |
16,388,724 | 3.6% | Social media | Internet & Social Media |
| 8 |  Wikipedia |
14,826,375 | 7.4% | Internet & Social Media | |
| 9 |  Google Maps |
14,146,418 | 2.9% | Internet & Social Media | |
| 10 |  Facebook |
13,869,057 | 2.1% | Social media | Internet & Social Media |
| 11 |  Google |
12,603,127 | 2.2% | Search engine | Internet & Social Media |
| 12 |  Mail.Ru |
11,938,382 | 68.0% | Internet & Social Media | |
| 13 |  Gmail |
11,695,942 | 1.4% | Internet & Social Media | |
| 14 |  Instant messaging |
10,645,357 | 3.3% | Content type | Internet & Social Media |
| 15 |  Reddit |
10,459,605 | 5.7% | Social media | Internet & Social Media |
| 16 |  LinkedIn |
10,009,374 | 5.9% | Social media | Internet & Social Media |
| 17 |  World Wide Web |
9,792,164 | 3.4% | Internet & Social Media | |
| 18 |  Woolworths.co.uk |
9,390,600 | 20.1% | Internet & Social Media | |
| 19 |  GeoGuessr |
7,880,490 | 12.5% | Internet & Social Media | |
| 20 |  Domain Name System |
7,159,459 | 4.6% | Internet & Social Media | |
| 21 |  GMX Mail |
6,298,921 | 54.2% | Internet & Social Media | |
| 22 |  PromiFlash |
5,543,148 | 86.5% | Internet & Social Media | |
| 23 |  Telegram (software) |
5,023,515 | 3.0% | Communication | Internet & Social Media |
| 24 |  WeTransfer |
4,995,247 | 4.0% | Internet & Social Media | |
| 25 |  XING |
4,901,502 | 75.0% | Social media | Internet & Social Media |
| 26 |  BUNTE.de |
4,813,491 | 85.3% | Humor website | Internet & Social Media |
| 27 |  Playboy |
4,756,930 | 30.1% | Internet & Social Media | |
| 28 |  YouTube Music |
4,585,672 | 3.3% | TV / music streaming | Internet & Social Media |
| 29 |  Snapchat |
4,407,187 | 3.2% | Social media | Internet & Social Media |
| 30 |  Viral video |
4,303,635 | 2.0% | Content type | Internet & Social Media |
| 31 |  Meme |
4,142,758 | 1.9% | Content type | Internet & Social Media |
| 32 |  Internet meme |
4,046,751 | 2.0% | Content type | Internet & Social Media |
| 33 |  Wikia |
3,886,516 | 10.6% | Internet & Social Media | |
| 34 |  New media |
3,793,503 | 5.1% | Field of study | Internet & Social Media |
| 35 |  Bluesky |
3,741,715 | 5.2% | Social media | Internet & Social Media |
| 36 |  T-Online |
3,563,988 | 84.6% | Internet & Social Media | |
| 37 |  Online marketplace |
3,521,448 | 3.3% | Internet & Social Media | |
| 38 |  Groupon |
3,420,437 | 5.5% | Consulting | Internet & Social Media |
| 39 |  Google Docs |
3,403,834 | 2.1% | Internet & Social Media | |
| 40 |  Web portal |
3,317,298 | 4.4% | Internet & Social Media | |
| 41 |  Personally identifiable information |
3,299,125 | 18.8% | Internet & Social Media | |
| 42 |  Online |
3,036,050 | 3.0% | Lifestyle cluster | Internet & Social Media |
| 43 |  Der Postillon |
2,937,069 | 90.2% | Humor website | Internet & Social Media |
| 44 |  GitHub |
2,758,216 | 2.8% | Productivity | Internet & Social Media |
| 45 |  Videography |
2,675,793 | 2.9% | Internet & Social Media | |
| 46 |  Fansite |
2,569,717 | 5.3% | Content type | Internet & Social Media |
| 47 |  Discord |
2,418,800 | 2.8% | Internet & Social Media | |
| 48 |  Influencer marketing |
2,414,889 | 3.8% | Content type | Internet & Social Media |
| 49 |  Yahoo! |
2,340,243 | 4.0% | Internet & Social Media | |
| 50 |  Funny Videos |
2,299,451 | 2.9% | Content type | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each internet & social media brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest internet & social media brand in Germany?
TikTok currently leads with an estimated audience of 26,168,913 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.