Popularity ranking · Germany

The 100 most popular Internet & Social Media audiences in Germany

This curated ranking covers the 100 largest internet & social media audiences in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.7k internet & social media audiences tracked in Germany, the 100 ranked here account for the largest measured audience reach. ChatGPT, Instagram and TikTok lead the list with a combined estimated audience of 113M people. Across all 100 entries the average audience size is 5.1M, and the largest, ChatGPT, reaches around 62M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
51 Discord 2.3M 23.0 52.7%
52 Funny Videos 2.3M 32.9 41.1% Content type
53 Ecosia 2.3M 41.0 51.9% Search engine
54 Victoria Swarovski 2.3M 37.6 69.2% Social media influencer
55 Calvin Kleinen 2.2M 34.9 50.7% Social media influencer
56 Digital wallet 2.2M 40.3 48.0%
57 Yahoo! 2.2M 36.1 54.5%
58 Firefox 2.1M 41.1 39.4% Browser
59 Zarbex 2.1M 30.7 22.6% Social media influencer
60 Internet celebrity 2.1M 39.0 50.3% Content type
61 Discover (magazine) 2.1M 41.3 59.4%
62 Google Earth 2.1M 44.0 29.3%
63 Drachenlord 2M 31.1 52.7% Social media influencer
64 CHIP Online 2M
65 Google Chrome 1.9M 40.8 39.9% Browser
66 Wattpad 1.9M 35.3 61.3%
67 Tinder 1.9M 28.4 39.2% Dating
68 Parship 1.9M 41.8 53.5% Dating
69 Privacy law 1.8M 48.0 58.9%
70 OpenStreetMap 1.7M 42.1 27.2%
71 Internet Archive 1.6M 44.1 50.5%
72 DuckDuckGo 1.6M 39.2 65.6% Search engine
73 Online dating service 1.6M 39.6 50.8%
74 Blog 1.5M 39.7 57.5% Content type
75 Patreon 1.4M 39.6 30.6%

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Germany?

ChatGPT currently leads with an estimated audience of 62M people in Germany.

Same category in other countries

Other top lists in Germany