Blog Audience in Germany
Blog has an estimated audience of 1,472,214 people in Germany. 57.5% are female, 42.5% are male, average age 39.7. Top brand affinities: Wetter.com, Der Tagesspiegel, Cholesterol, Relief, freundin.
Top brand affinities include Wetter.com, Der Tagesspiegel, Cholesterol, with strongest over-indexing on Wetter.com (1.51× the country average). Demographically, the Blog audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Indulgence.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Blog fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.7 |
| Estimated audience size | 1,472,214 |
Audience persona
The typical Blog fan in Germany is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Wetter.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 1.51× | Home & Garden |
| Der Tagesspiegel | 1.55× | News |
| Cholesterol | 1.58× | Food & Beverages |
| Relief | 1.51× | Arts & Culture |
| freundin | 1.66× | Fashion & Accessoires |
| Utopia | 1.56× | Politics & Society |
| Arthritis awareness | 1.7× | Health |
| Peter Thiel | 1.53× | Business & Career |
| Utopia (book) | 1.6× | Literature |
| Hormone | 1.52× | Health |
| Opinion | 1.78× | Politics & Society |
| Brigitte (magazine) | 1.51× | Fashion & Accessoires |
| Petition | 1.57× | Politics & Society |
| Lacquer | 1.5× | Home & Garden |
| Digital journalism | 1.55× | News |
| Scream (film series) | 1.56× | Movies & TV |
| Autozeitung | 1.51× | Cars & Mobility |
| VnExpress | 2.07× | News |
| Der Standard | 1.54× | News |
| The Verge | 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.38 |
| Indulgence | JOY | 1.16 |
| Sports Activity | POWER | 1.14 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Pet Ownership | JOY | 1.08 |
| Individualism | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Italy | 4.5% |
| India | 4.3% |
See Blog audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Meme (4,142,758)
- Internet meme (4,046,751)
- Fansite (2,569,718)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.