A data profile of the people who buy, follow and care about Blog in Germany — modelled from more than twelve digital signal sources. Blog has an estimated audience of 1,472,214 people in Germany.
Blog has an estimated audience of 1,472,214 people in Germany. 57.5% are female, 42.5% are male, average age 39.7. Top brand affinities: Wetter.com, Der Tagesspiegel, Cholesterol, Relief, Utopia (book).
Top brand affinities include Wetter.com, Der Tagesspiegel, Cholesterol, with strongest over-indexing on Wetter.com (1.51× the country average).
Demographically, the Blog audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Blog fan in Germany is more female, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wetter.com.
The key figures that characterise the Blog profile in Germany.
57.5% are female, 42.5% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.7 |
| Estimated audience size | 1,472,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Blog audience comes from Germany.
| Country | Share |
|---|---|
| United States | 16.5% |
| Italy | 4.5% |
| India | 4.3% |
The strongest cross-interests of the Blog audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | VnExpress | News | 2.07× | ||
| 02 | Opinion | Politics & Society | 1.78× | ||
| 03 | Arthritis awareness | Health | 1.70× | ||
| 04 | freundin | Fashion & Accessoires | 1.66× | ||
| 05 | Utopia (book) | Literature | 1.60× | ||
| 06 | Cholesterol | Food & Beverages | 1.58× | ||
| 07 | Petition | Politics & Society | 1.57× | ||
| 08 | The Verge | Technology & Electronics | 1.57× | ||
| 09 | Utopia | Politics & Society | 1.56× | ||
| 10 | Scream (film series) | Movies & TV | 1.56× | ||
| 11 | Der Tagesspiegel | News | 1.55× | ||
| 12 | Digital journalism | News | 1.55× | ||
| 13 | Der Standard | News | 1.54× | ||
| 14 | Peter Thiel | Business & Career | 1.53× | ||
| 15 | Hormone | Health | 1.52× | ||
| 16 | Wetter.com | Home & Garden | 1.51× | ||
| 17 | Relief | Arts & Culture | 1.51× | ||
| 18 | Brigitte (magazine) | Fashion & Accessoires | 1.51× | ||
| 19 | Autozeitung | Cars & Mobility | 1.51× | ||
| 20 | Lacquer | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.22× | |
| Quality Awareness | PREMIUM | 1.06× | |
| Social Media Usage | JOY | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.77× | |
| Mindfulness | BALANCE | 0.78× | |
| Risk Appetite | THRILL | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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