Der Standard Audience in Germany
Der Standard has an estimated audience of 873,966 people in Germany. 44.7% are female, 55.3% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Die Presse, Spiegel Online, Trend analysis, finanzen.net, Tagesschau.
The average Der Standard fan in Germany is 42.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Die Presse, Spiegel Online, Trend analysis, with strongest over-indexing on Die Presse (72.42× the country average). Demographically, the Der Standard audience skews more male with an average age of 42.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Der Standard fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 42.2 |
| Estimated audience size | 873,966 |
Audience persona
The typical Der Standard fan in Germany is more male, around 42.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Die Presse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 271,915 | 1.94× |
| Nordrhein-Westfalen | 205,428 | 1.07× |
| Baden-Württemberg | 139,446 | 1.17× |
| Hessen | 73,427 | 1.1× |
| Niedersachsen | 67,691 | 0.8× |
| Berlin | 58,281 | 1.49× |
| Sachsen | 40,221 | 0.94× |
| Schleswig-Holstein | 32,330 | 1.03× |
| Rheinland-Pfalz | 29,593 | 0.68× |
| Hamburg | 24,354 | 1.23× |
| Brandenburg | 20,108 | 0.74× |
| Thüringen | 19,008 | 0.85× |
| Sachsen-Anhalt | 18,038 | 0.8× |
| Mecklenburg-Vorpommern | 14,967 | 0.9× |
| Saarland | 6,662 | 0.62× |
| Bremen | 4,800 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Die Presse | 72.42× | News |
| Spiegel Online | 4.57× | News |
| Trend analysis | 6.39× | Business & Career |
| finanzen.net | 10.05× | Business & Career |
| Tagesschau | 2.99× | Movies & TV |
| The Observer | 32.11× | News |
| The Guardian | 11.68× | News |
| FOCUS Online | 4.14× | News |
| Deutschlandfunk | 15.03× | Music & Radio |
| Bild | 2.62× | News |
| Der Spiegel | 4.59× | News |
| CNN | 8.27× | Movies & TV |
| Focus | 4.17× | News |
| Die Welt | 4.42× | News |
| Gala | 2.69× | News |
| Davidoff | 28.84× | Food & Beverages |
| Tichys Einblick | 5.25× | Politics & Society |
| Die Zeit | 4.87× | News |
| ZDF | 2.68× | Movies & TV |
| The New York Times | 6.33× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.57 |
| Early Adopter Mentality | POWER | 1.47 |
| Sustainability | BALANCE | 1.45 |
| Community Orientation | OPEN | 1.42 |
| Need for Security | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 69.2% |
| Germany | 18.0% |
| Switzerland | 1.8% |
See Der Standard audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Der Standard have in Germany?
Der Standard has an estimated audience of 873,966 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Der Standard fans?
44.7% of Der Standard fans are female, 55.3% are male, with an average age of 42.2 years.
Which brands do Der Standard fans like most?
Der Standard fans show strongest brand affinity for Die Presse (72.42×), Spiegel Online (4.57×), and Trend analysis (6.39×) over the country average.
Where do Der Standard fans live in Germany?
Der Standard fans in Germany are most concentrated in Bayern (reach 271,915), Nordrhein-Westfalen (reach 205,428), and Baden-Württemberg (reach 139,446). These three regions account for the largest share of the active audience.
What other brands do Der Standard fans also like?
Beyond Der Standard itself, the audience over-indexes on Spiegel Online (4.57×), Trend analysis (6.39×), finanzen.net (10.05×), and Tagesschau (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Der Standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.