Rascasse Audience Intelligence

Der Standard Audience in Germany

A data profile of the people who buy, follow and care about Der Standard in Germany — modelled from more than twelve digital signal sources. Der Standard has an estimated audience of 871,280 people in Germany.

#41among Newspaper in Germany#258among Website / Newspaper / Magazine in Germany#86in News

The average Der Standard fan in Germany is 42.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Die Presse, Trend analysis, finanzen.net, with strongest over-indexing on Die Presse (72.42× the country average).

Demographically, the Der Standard audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Der Standard fan in Germany is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Die Presse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Der Standard profile in Germany.

Audience size
871K
in Germany
Gender
44.7%♀
55.3% male
Age
42.2
average years
Country rank
#7346
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Der Standard

44.7% are female, 55.3% are male, average age 42.2.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Der Standard audience in Germany
MetricValue
Female44.7%
Male55.3%
Average age42.2
Estimated audience size871,280
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Der Standard audience in Germany
Age bracketShare%
16-198%
20-2919%
30-3926%
40-4926%
50+21%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Der Standard audience comes from Germany.

Worldwide audience distribution share by country for Der Standard
CountryShare
Austria68.7%
Germany18.3%
Switzerland1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Der Standard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Der Standard fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.95×
02Berlin~50K1.40×
03Hamburg~20K1.24×
04Baden-Württemberg~100K1.14×
05Hessen~70K1.08×
06Nordrhein-Westfalen~200K1.05×
07Schleswig-Holstein~30K1.03×
08Sachsen~40K0.93×
09Mecklenburg-Vorpommern~20K0.93×
10Thüringen~20K0.85×
11Sachsen-Anhalt~20K0.82×
12Niedersachsen~70K0.78×
13Brandenburg~20K0.77×
14Saarland~8K0.75×
15Bremen~5K0.72×
16Rheinland-Pfalz~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Der Standard, Germany
0.69×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Der Standard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Der Standard audience
#·InterestCategoryAffinity×
01Die PresseNews72.42×
02The ObserverNews32.11×
03DavidoffFood & Beverages28.84×
04DeutschlandfunkMusic & Radio15.03×
05The GuardianNews11.68×
06DER AKTIONÄRBusiness & Career10.06×
07finanzen.netBusiness & Career10.05×
08CNNMovies & TV8.27×
09Trend analysisBusiness & Career6.39×
10Tichys EinblickPolitics & Society5.25×
11Die ZeitNews4.87×
12Der SpiegelNews4.59×
13Spiegel OnlineNews4.57×
14Die WeltNews4.42×
15FocusNews4.17×
16FOCUS OnlineNews4.14×
17TagesschauMovies & TV2.99×
18ZDFMovies & TV2.68×
19BildNews2.62×
20SportschauSports2.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Der Standard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Der Standard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
SpiritualityBALANCE1.81×
IndulgenceJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Der Standard audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.07×
Urban LifestyleOPEN1.14×
IndividualismJOY1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Der Standard have in Germany?

Der Standard has an estimated audience of 871,280 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Der Standard fans?

44.7% of Der Standard fans are female, 55.3% are male, with an average age of 42.2 years.

03

Which brands do Der Standard fans like most?

Der Standard fans show strongest brand affinity for Die Presse (72.42×), Trend analysis (6.39×), and finanzen.net (10.05×) over the country average.

04

Where do Der Standard fans live in Germany?

Der Standard fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Der Standard fans also like?

Beyond Der Standard itself, the audience over-indexes on Trend analysis (6.39×), finanzen.net (10.05×), Tagesschau (2.99×), and The Observer (32.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Der Standard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Der Standard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →