Deutschlandfunk Audience in Germany
Deutschlandfunk has an estimated audience of 712,559 people in Germany. 49.7% are female, 50.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Radioeins, Tagesschau, Spiegel Online, Gala, Der Standard.
The average Deutschlandfunk fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Radioeins, Tagesschau, Spiegel Online, with strongest over-indexing on Radioeins (20.18× the country average). Demographically, the Deutschlandfunk audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Deutschlandfunk fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.7 |
| Estimated audience size | 712,559 |
Audience persona
The typical Deutschlandfunk fan in Germany is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Radioeins.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 130,957 | 0.84× |
| Baden-Württemberg | 109,665 | 1.13× |
| Bayern | 72,274 | 0.63× |
| Niedersachsen | 63,732 | 0.92× |
| Berlin | 60,783 | 1.91× |
| Hessen | 46,107 | 0.85× |
| Sachsen | 39,132 | 1.12× |
| Rheinland-Pfalz | 37,867 | 1.06× |
| Schleswig-Holstein | 26,831 | 1.05× |
| Hamburg | 21,068 | 1.31× |
| Brandenburg | 20,845 | 0.94× |
| Thüringen | 13,295 | 0.73× |
| Sachsen-Anhalt | 13,165 | 0.71× |
| Mecklenburg-Vorpommern | 11,802 | 0.87× |
| Bremen | 6,966 | 1.14× |
| Saarland | 6,884 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radioeins | 20.18× | Music & Radio |
| Tagesschau | 3.96× | Movies & TV |
| Spiegel Online | 3.78× | News |
| Gala | 3.58× | News |
| Der Standard | 14.66× | News |
| Germany | 2.1× | Travel & Leisure |
| Kurzgesagt | 11.11× | Politics & Society |
| Klassik Radio | 14.28× | Music & Radio |
| Consumer electronics | 1.89× | Technology & Electronics |
| Der Spiegel | 3.93× | News |
| Arts and music | 1.69× | Arts & Culture |
| FOCUS Online | 3.17× | News |
| Society | 2.87× | Politics & Society |
| Bild | 2.05× | News |
| Der Tagesspiegel | 3.76× | News |
| Online shopping | 1.78× | Shopping |
| Sportschau | 2.74× | Sports |
| ZDF | 2.8× | Movies & TV |
| News magazine | 2.81× | News |
| Outdoor recreation | 1.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.62 |
| Community Orientation | OPEN | 1.55 |
| Sustainability | BALANCE | 1.39 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Early Adopter Mentality | POWER | 1.34 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.2% |
| United States | 2.0% |
| Switzerland | 1.7% |
See Deutschlandfunk audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Deutschlandfunk have in Germany?
Deutschlandfunk has an estimated audience of 712,559 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Deutschlandfunk fans?
49.7% of Deutschlandfunk fans are female, 50.3% are male, with an average age of 41.7 years.
Which brands do Deutschlandfunk fans like most?
Deutschlandfunk fans show strongest brand affinity for Radioeins (20.18×), Tagesschau (3.96×), and Spiegel Online (3.78×) over the country average.
Where do Deutschlandfunk fans live in Germany?
Deutschlandfunk fans in Germany are most concentrated in Nordrhein-Westfalen (reach 130,957), Baden-Württemberg (reach 109,665), and Bayern (reach 72,274). These three regions account for the largest share of the active audience.
What other brands do Deutschlandfunk fans also like?
Beyond Deutschlandfunk itself, the audience over-indexes on Tagesschau (3.96×), Spiegel Online (3.78×), Gala (3.58×), and Der Standard (14.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutschlandfunk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.