Radioeins Audience in Germany
Radioeins has an estimated audience of 793,268 people in Germany. 50.9% are female, 49.1% are male, average age 41.7. Top regions: Berlin, Brandenburg, Sachsen. Top brand affinities: Holger Badstuber, Satire, Tagesschau, Der Tagesspiegel, Reinhard Mey.
The average Radioeins fan in Germany is 41.7 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Sachsen. Top brand affinities include Holger Badstuber, Satire, Tagesschau, with strongest over-indexing on Holger Badstuber (72.04× the country average). Demographically, the Radioeins audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radioeins fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.7 |
| Estimated audience size | 793,268 |
Audience persona
The typical Radioeins fan in Germany is balanced, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Holger Badstuber.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 231,451 | 5.44× |
| Brandenburg | 160,762 | 5.44× |
| Sachsen | 44,860 | 0.96× |
| Bayern | 41,137 | 0.27× |
| Nordrhein-Westfalen | 32,810 | 0.16× |
| Thüringen | 26,530 | 1.09× |
| Sachsen-Anhalt | 25,013 | 1.01× |
| Mecklenburg-Vorpommern | 19,915 | 1.1× |
| Niedersachsen | 16,499 | 0.18× |
| Baden-Württemberg | 13,074 | 0.1× |
| Hessen | 12,680 | 0.17× |
| Schleswig-Holstein | 7,879 | 0.23× |
| Hamburg | 6,514 | 0.3× |
| Rheinland-Pfalz | 4,454 | 0.09× |
| Bremen | 1,441 | 0.18× |
| Saarland | 982 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Holger Badstuber | 72.04× | Sports |
| Satire | 5.82× | Literature |
| Tagesschau | 2.52× | Movies & TV |
| Der Tagesspiegel | 4.22× | News |
| Reinhard Mey | 5.88× | Music & Radio |
| Jean-Paul Sartre | 24.51× | Literature |
| Pets | 1.66× | Pets & Animals |
| German television comedy | 5× | Movies & TV |
| Westdeutscher Rundfunk | 3.1× | Movies & TV |
| Podcast | 2.3× | Music & Radio |
| Spiegel Online | 1.7× | News |
| Focus | 2.75× | News |
| Automobiles | 1.58× | Cars & Mobility |
| Markus Lanz | 2.64× | Movies & TV |
| Self care | 2.37× | Health |
| Hygiene | 2.2× | Beauty & Wellness |
| North Rhine-Westphalia | 1.77× | Travel & Leisure |
| Walking | 2.94× | Sports |
| Freeware | 1.75× | Technology & Electronics |
| Vacations | 1.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Patriotism | CONSERVATISM | 1.18 |
| Early Adopter Mentality | POWER | 1.15 |
| Need for Security | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.5% |
| Switzerland | 0.6% |
| Austria | 0.6% |
See Radioeins audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radioeins have in Germany?
Radioeins has an estimated audience of 793,268 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Radioeins fans?
50.9% of Radioeins fans are female, 49.1% are male, with an average age of 41.7 years.
Which brands do Radioeins fans like most?
Radioeins fans show strongest brand affinity for Holger Badstuber (72.04×), Satire (5.82×), and Tagesschau (2.52×) over the country average.
Where do Radioeins fans live in Germany?
Radioeins fans in Germany are most concentrated in Berlin (reach 231,451), Brandenburg (reach 160,762), and Sachsen (reach 44,860). These three regions account for the largest share of the active audience.
What other brands do Radioeins fans also like?
Beyond Radioeins itself, the audience over-indexes on Satire (5.82×), Tagesschau (2.52×), Der Tagesspiegel (4.22×), and Reinhard Mey (5.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radioeins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.