Rascasse Audience Intelligence

Radioeins Audience in Germany

A data profile of the people who buy, follow and care about Radioeins in Germany — modelled from more than twelve digital signal sources. Radioeins has an estimated audience of 971,147 people in Germany.

The average Radioeins fan in Germany is 41.8 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Brandenburg, Sachsen.

Top brand affinities include Tagesschau, Deutschlandfunk, Der Tagesspiegel, with strongest over-indexing on Tagesschau (3.9× the country average).

Demographically, the Radioeins audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radioeins fan in Germany is balanced, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radioeins profile in Germany.

Audience size
971K
in Germany
Gender
48.5%
51.5% male
Age
41.8
average years
Country rank
#6707
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radioeins fans

48.5% are female, 51.5% are male, average age 41.8.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Radioeins audience in Germany
MetricValue
Female48.5%
Male51.5%
Average age41.8
Estimated audience size971,147
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Radioeins audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

96.1%

of the worldwide Radioeins audience comes from Germany.

Worldwide audience distribution share by country for Radioeins
CountryShare
Germany96.1%
Switzerland0.7%
Austria0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radioeins audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radioeins fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~200K5.61×
02Berlin~200K5.16×
03Thüringen~30K1.27×
04Mecklenburg-Vorpommern~20K1.15×
05Sachsen-Anhalt~30K1.08×
06Sachsen~50K0.96×
07Saarland~5K0.39×
08Bremen~3K0.37×
09Hamburg~8K0.35×
10Schleswig-Holstein~10K0.28×
11Bayern~40K0.24×
12Niedersachsen~20K0.22×
13Hessen~10K0.18×
14Rheinland-Pfalz~9K0.18×
15Nordrhein-Westfalen~30K0.16×
16Baden-Württemberg~20K0.13×
Fig. 06

Affinity by region

Affinity by region — Radioeins, Germany
0.13×1.00×5.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radioeins audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radioeins audience
#·InterestCategoryAffinity×
01Holger BadstuberSports29.52×
02DeutschlandfunkMusic & Radio20.18×
03Der StandardNews8.47×
04Der TagesspiegelNews5.48×
05TagesschauMovies & TV3.90×
06Political scienceBusiness & Career3.55×
07Reinhard MeyMusic & Radio3.49×
08MSNNews2.94×
09PodcastMusic & Radio2.76×
10VolunteeringPolitics & Society2.72×
11FocusNews2.62×
12Markus LanzMovies & TV2.38×
13Online newspaperNews2.28×
14TransfermarktSports2.13×
15ZDFMovies & TV2.05×
16PoliticsPolitics & Society1.88×
17NatureHome & Garden1.78×
18FamilyKids & Family1.73×
19SportschauSports1.63×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radioeins audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Radioeins audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.63×
SpiritualityBALANCE1.58×
Community OrientationOPEN1.51×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Radioeins audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.79×
Luxury OrientationPREMIUM0.87×
DIY MentalityTHRILL0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Radioeins have in Germany?

Radioeins has an estimated audience of 971,147 people in Germany, concentrated in Berlin and Brandenburg.

02

What is the gender split and age of Radioeins fans?

48.5% of Radioeins fans are female, 51.5% are male, with an average age of 41.8 years.

03

Which brands do Radioeins fans like most?

Radioeins fans show strongest brand affinity for Tagesschau (3.9×), Deutschlandfunk (20.18×), and Der Tagesspiegel (5.48×) over the country average.

04

Where do Radioeins fans live in Germany?

Radioeins fans in Germany are most concentrated in Berlin (reach ~200K), Brandenburg (reach ~200K), and Sachsen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Radioeins fans also like?

Beyond Radioeins itself, the audience over-indexes on Deutschlandfunk (20.18×), Der Tagesspiegel (5.48×), Podcast (2.76×), and Family (1.73×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radioeins. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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