Klassik Radio Audience in Germany
Klassik Radio has an estimated audience of 646,605 people in Germany. 52.6% are female, 47.4% are male, average age 38.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Steampunk, HomeExchange.com, KLIX (AM), Israel, Corona (band).
The average Klassik Radio fan in Germany is 38.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Steampunk, HomeExchange.com, KLIX (AM), with strongest over-indexing on Steampunk (5.95× the country average). Demographically, the Klassik Radio audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Klassik Radio fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 38.9 |
| Estimated audience size | 646,605 |
Audience persona
The typical Klassik Radio fan in Germany is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 121,453 | 1.17× |
| Baden-Württemberg | 95,480 | 1.08× |
| Nordrhein-Westfalen | 88,284 | 0.62× |
| Berlin | 48,205 | 1.67× |
| Niedersachsen | 47,957 | 0.76× |
| Hessen | 44,165 | 0.9× |
| Schleswig-Holstein | 31,576 | 1.36× |
| Brandenburg | 31,442 | 1.57× |
| Sachsen | 30,923 | 0.98× |
| Rheinland-Pfalz | 27,621 | 0.85× |
| Hamburg | 18,121 | 1.24× |
| Thüringen | 14,375 | 0.87× |
| Mecklenburg-Vorpommern | 13,368 | 1.08× |
| Sachsen-Anhalt | 12,849 | 0.77× |
| Saarland | 3,673 | 0.46× |
| Bremen | 3,415 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 5.95× | Fashion & Accessoires |
| HomeExchange.com | 8.86× | Travel & Leisure |
| KLIX (AM) | 2.78× | Music & Radio |
| Israel | 2.04× | Travel & Leisure |
| Corona (band) | 2.11× | Music & Radio |
| Snow White (Fables) | 1.71× | Literature |
| Icon (magazine) | 1.8× | Arts & Culture |
| Esra Erol | 3.67× | Movies & TV |
| Euskirchen (district) | 4.68× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 3.82× | Literature |
| Húsavík | 9.67× | Travel & Leisure |
| Scratching post | 3.3× | Pets & Animals |
| Hudson, New York | 3.28× | Travel & Leisure |
| Information sensitivity | 2.88× | Technology & Electronics |
| Hormones: The Series | 4.51× | Movies & TV |
| Preacher (comics) | 3.33× | Literature |
| Staycation | 1.85× | Home & Garden |
| Google Home | 2.73× | Technology & Electronics |
| Faun (band) | 1.94× | Music & Radio |
| Roaming | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.4 |
| Indulgence | JOY | 1.2 |
| Sustainability | BALANCE | 1.15 |
| Sports Activity | POWER | 1.13 |
| Early Adopter Mentality | POWER | 1.11 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.9% |
| Switzerland | 4.5% |
| Austria | 3.5% |
See Klassik Radio audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Klassik Radio have in Germany?
Klassik Radio has an estimated audience of 646,605 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Klassik Radio fans?
52.6% of Klassik Radio fans are female, 47.4% are male, with an average age of 38.9 years.
Which brands do Klassik Radio fans like most?
Klassik Radio fans show strongest brand affinity for Steampunk (5.95×), HomeExchange.com (8.86×), and KLIX (AM) (2.78×) over the country average.
Where do Klassik Radio fans live in Germany?
Klassik Radio fans in Germany are most concentrated in Bayern (reach 121,453), Baden-Württemberg (reach 95,480), and Nordrhein-Westfalen (reach 88,284). These three regions account for the largest share of the active audience.
What other brands do Klassik Radio fans also like?
Beyond Klassik Radio itself, the audience over-indexes on HomeExchange.com (8.86×), KLIX (AM) (2.78×), Israel (2.04×), and Corona (band) (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Klassik Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.