Society Audience in Germany

Demographics of Society fans

Audience persona

The typical Society fan in Germany is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Satire.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Society audiences in other countries

• Society — United States
• Society — United Kingdom
• Society — France
• Society — Italy
• Society — Spain
• Society — Brazil
• Society — Japan
• Society — South Korea
• Society — India

More Politics & Society audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Society have in Germany?

Society has an estimated audience of 12,175,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Society fans?

52.2% of Society fans are female, 47.8% are male, with an average age of 39.2 years.

Which brands do Society fans like most?

Society fans show strongest brand affinity for Satire (5.49×), Tagesschau (1.95×), and German television comedy (5×) over the country average.

Where do Society fans live in Germany?

Society fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,880,507), Bayern (reach 1,865,392), and Baden-Württemberg (reach 1,633,944). These three regions account for the largest share of the active audience.

What other brands do Society fans also like?

Beyond Society itself, the audience over-indexes on Tagesschau (1.95×), German television comedy (5×), Family (1.57×), and Hygiene (2.54×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.