Society Audience in Germany
Society has an estimated audience of 12,175,114 people in Germany. 52.2% are female, 47.8% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Snow White (Fables), Home Delivery.
The average Society fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.78× the country average). Demographically, the Society audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Society fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 39.2 |
| Estimated audience size | 12,175,114 |
Audience persona
The typical Society fan in Germany is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,880,507 | 1.08× |
| Bayern | 1,865,392 | 0.95× |
| Baden-Württemberg | 1,633,944 | 0.98× |
| Niedersachsen | 1,149,693 | 0.97× |
| Hessen | 1,141,117 | 1.23× |
| Berlin | 648,120 | 1.19× |
| Rheinland-Pfalz | 597,734 | 0.98× |
| Sachsen | 587,535 | 0.98× |
| Schleswig-Holstein | 449,005 | 1.03× |
| Hamburg | 373,157 | 1.36× |
| Brandenburg | 351,141 | 0.93× |
| Thüringen | 269,009 | 0.87× |
| Sachsen-Anhalt | 248,270 | 0.79× |
| Mecklenburg-Vorpommern | 160,153 | 0.69× |
| Bremen | 126,504 | 1.21× |
| Saarland | 118,132 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.78× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.25× | Cars & Mobility |
| Snow White (Fables) | 2.02× | Literature |
| Home Delivery | 1.89× | Food & Beverages |
| Volvo V60 | 2.56× | Cars & Mobility |
| Corfu (regional unit) | 1.66× | Travel & Leisure |
| Esra Erol | 2.81× | Movies & TV |
| Golem | 1.53× | Technology & Electronics |
| Keeper (password manager) | 2.04× | Technology & Electronics |
| Theocracy | 4.85× | Music & Radio |
| The Equalizer | 2.08× | Movies & TV |
| Glashütte | 1.82× | Travel & Leisure |
| Coworking | 1.64× | Business & Career |
| Gloria | 1.89× | Music & Radio |
| San Gil | 1.67× | Travel & Leisure |
| Throne of Glass | 2.17× | Literature |
| Chalkidiki | 1.62× | Travel & Leisure |
| Carrie (novel) | 2.09× | Literature |
| Buying a House | 2.12× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Community Orientation | OPEN | 1.17 |
| Sustainability | BALANCE | 1.15 |
| DIY Mentality | THRILL | 1.06 |
| Sports Activity | POWER | 1.05 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
See Society audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Society have in Germany?
Society has an estimated audience of 12,175,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Society fans?
52.2% of Society fans are female, 47.8% are male, with an average age of 39.2 years.
Which brands do Society fans like most?
Society fans show strongest brand affinity for Gil Ofarim (1.78×), Stradivarius (1.97×), and Škoda Kodiaq (2.25×) over the country average.
Where do Society fans live in Germany?
Society fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,880,507), Bayern (reach 1,865,392), and Baden-Württemberg (reach 1,633,944). These three regions account for the largest share of the active audience.
What other brands do Society fans also like?
Beyond Society itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.25×), Snow White (Fables) (2.02×), and Home Delivery (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.