A data profile of the people who buy, follow and care about Society in Canada — modelled from more than twelve digital signal sources. Society has an estimated audience of 8,950,031 people in Canada.
The average Society fan in Canada is 41.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Non-alcoholic beverage, Tabloid (newspaper format), with strongest over-indexing on Real property (1.66× the country average).
Demographically, the Society audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Individualism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Society fan in Canada is balanced, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Society profile in Canada.
53.9% are female, 46.1% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.5 |
| Estimated audience size | 8,950,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Society audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
Where the Society audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 1.46× | |
| 02 | Ontario | ~5M | 1.36× | |
| 03 | Alberta | ~1.5M | 1.24× | |
| 04 | Saskatchewan | ~300K | 1.19× | |
| 05 | Manitoba | ~300K | 1.02× | |
| 06 | Nova Scotia | ~300K | 0.95× | |
| 07 | New Brunswick | ~200K | 0.92× | |
| 08 | Newfoundland and Labrador | ~100K | 0.86× | |
| 09 | Prince Edward Island | ~40K | 0.83× | |
| 10 | Quebec | ~1.5M | 0.72× |
The strongest cross-interests of the Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orlando Bloom | Movies & TV | 2.45× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.37× | ||
| 03 | Mineral water | Food & Beverages | 2.36× | ||
| 04 | Individualism | Politics & Society | 2.18× | ||
| 05 | John Travolta | Movies & TV | 2.09× | ||
| 06 | Ashton Kutcher | Movies & TV | 2.06× | ||
| 07 | Sandra Bullock | Movies & TV | 1.95× | ||
| 08 | Vegas Golden Knights | Sports | 1.94× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.87× | ||
| 10 | Drew Barrymore | Movies & TV | 1.81× | ||
| 11 | Bruce Willis | Movies & TV | 1.79× | ||
| 12 | Robin Williams | Movies & TV | 1.69× | ||
| 13 | Bored Panda | Internet & Social Media | 1.67× | ||
| 14 | Real property | Home & Garden | 1.66× | ||
| 15 | Matthew McConaughey | Movies & TV | 1.65× | ||
| 16 | Michelle Pfeiffer | Movies & TV | 1.63× | ||
| 17 | Alison Brie | Movies & TV | 1.63× | ||
| 18 | Yahoo! | Internet & Social Media | 1.58× | ||
| 19 | Downton Abbey | Movies & TV | 1.56× | ||
| 20 | Blanket | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.39× | |
| Extroversion | THRILL | 1.14× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.90× |
Society has an estimated audience of 8,950,031 people in Canada, concentrated in Ontario and British Columbia.
53.9% of Society fans are female, 46.1% are male, with an average age of 41.5 years.
Society fans show strongest brand affinity for Real property (1.66×), Non-alcoholic beverage (2.37×), and Tabloid (newspaper format) (1.87×) over the country average.
Society fans in Canada are most concentrated in Ontario (reach ~5M), British Columbia (reach ~2M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Society itself, the audience over-indexes on Non-alcoholic beverage (2.37×), Tabloid (newspaper format) (1.87×), Vegas Golden Knights (1.94×), and Bruce Willis (1.79×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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