Society Audience in Canada
Society has an estimated audience of 8,950,031 people in Canada. 53.9% are female, 46.1% are male, average age 41.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Real property, Non-alcoholic beverage, Tabloid (newspaper format), Bruce Willis, Mineral water.
The average Society fan in Canada is 41.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Real property, Non-alcoholic beverage, Tabloid (newspaper format), with strongest over-indexing on Real property (1.66× the country average). Demographically, the Society audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Individualism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Society fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 41.5 |
| Estimated audience size | 8,950,031 |
Audience persona
The typical Society fan in Canada is balanced, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,107,452 | 1.36× |
| British Columbia | 1,955,720 | 1.46× |
| Quebec | 1,547,330 | 0.72× |
| Alberta | 1,369,570 | 1.24× |
| Manitoba | 341,428 | 1.02× |
| Saskatchewan | 337,827 | 1.19× |
| Nova Scotia | 253,993 | 0.95× |
| New Brunswick | 189,049 | 0.92× |
| Newfoundland and Labrador | 117,497 | 0.86× |
| Prince Edward Island | 36,437 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.66× | Home & Garden |
| Non-alcoholic beverage | 2.37× | Food & Beverages |
| Tabloid (newspaper format) | 1.87× | Literature |
| Bruce Willis | 1.79× | Movies & TV |
| Mineral water | 2.36× | Food & Beverages |
| Orlando Bloom | 2.45× | Movies & TV |
| John Travolta | 2.09× | Movies & TV |
| Bored Panda | 1.67× | Internet & Social Media |
| Blanket | 1.55× | Home & Garden |
| Yahoo! | 1.58× | Internet & Social Media |
| Matthew McConaughey | 1.65× | Movies & TV |
| Sandra Bullock | 1.95× | Movies & TV |
| Drew Barrymore | 1.81× | Movies & TV |
| Vegas Golden Knights | 1.94× | Sports |
| Robin Williams | 1.69× | Movies & TV |
| Michelle Pfeiffer | 1.63× | Movies & TV |
| Individualism | 2.18× | Politics & Society |
| Ashton Kutcher | 2.06× | Movies & TV |
| Downton Abbey | 1.56× | Movies & TV |
| Alison Brie | 1.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.39 |
| Extroversion | THRILL | 1.14 |
| Tradition | CONSERVATISM | 1.13 |
| Sustainability | BALANCE | 1.12 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Community Orientation | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 5.5% |
| United Kingdom | 4.8% |
See Society audiences in other countries
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Society have in Canada?
Society has an estimated audience of 8,950,031 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Society fans?
53.9% of Society fans are female, 46.1% are male, with an average age of 41.5 years.
Which brands do Society fans like most?
Society fans show strongest brand affinity for Real property (1.66×), Non-alcoholic beverage (2.37×), and Tabloid (newspaper format) (1.87×) over the country average.
Where do Society fans live in Canada?
Society fans in Canada are most concentrated in Ontario (reach 5,107,452), British Columbia (reach 1,955,720), and Quebec (reach 1,547,330). These three regions account for the largest share of the active audience.
What other brands do Society fans also like?
Beyond Society itself, the audience over-indexes on Non-alcoholic beverage (2.37×), Tabloid (newspaper format) (1.87×), Bruce Willis (1.79×), and Mineral water (2.36×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.