Rascasse Audience Intelligence

Self-confidence Audience in Germany

A data profile of the people who buy, follow and care about Self-confidence in Germany — modelled from more than twelve digital signal sources. Self-confidence has an estimated audience of 3,855,145 people in Germany.

#956among Topic in Germany#47in Health

The average Self-confidence fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Self-esteem, Quality of life, with strongest over-indexing on dB’s (2.07× the country average).

Demographically, the Self-confidence audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Self-confidence fan in Germany is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for dB’s.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-confidence profile in Germany.

Audience size
3.9M
in Germany
Gender
70.7%♀
29.3% male
Age
40.9
average years
Country rank
#1546
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-confidence fans

70.7% are female, 29.3% are male, average age 40.9.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Self-confidence audience in Germany
MetricValue
Female70.7%
Male29.3%
Average age40.9
Estimated audience size3,855,145
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Self-confidence audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3923%
40-4925%
50+20%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Self-confidence audience comes from Germany.

Worldwide audience distribution share by country for Self-confidence
CountryShare
United States16.3%
Brazil11.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-confidence audience in Germany is strongest.

Fig. 05

Top regions by affinity

Self-confidence fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K1.12×
02Nordrhein-Westfalen~900K1.06×
03Niedersachsen~400K1.06×
04Bayern~700K1.05×
05Baden-Württemberg~500K1.04×
06Hessen~300K1.03×
07Rheinland-Pfalz~200K1.03×
08Hamburg~90K1.02×
09Brandenburg~100K1.01×
10Bremen~30K1.01×
11Sachsen~200K1.00×
12Berlin~200K0.99×
13Thüringen~90K0.95×
14Saarland~50K0.95×
15Sachsen-Anhalt~90K0.91×
16Mecklenburg-Vorpommern~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Self-confidence, Germany
0.87×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-confidence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-confidence audience
#·InterestCategoryAffinity×
01Emotional intelligenceHealth7.05×
02Self-esteemHealth5.97×
03Self careHealth4.26×
04HappinessHealth3.80×
05Quality of lifeHealth3.67×
06Personal developmentBusiness & Career3.64×
07MotivationBusiness & Career3.28×
08Well-beingHealth3.27×
09CosmeticsBeauty & Wellness2.43×
10Discount storesShopping2.21×
11FamilyKids & Family2.16×
12Physical fitnessSports2.13×
13dB’sMusic & Radio2.07×
14InstagramInternet & Social Media2.05×
15Online shoppingShopping2.04×
16BusinessBusiness & Career2.01×
17Politics and social issuesPolitics & Society1.99×
18ShoppingShopping1.97×
19UkrainiansMusic & Radio1.97×
20DesignHome & Garden1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-confidence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-confidence audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.26×
Community OrientationOPEN2.19×
MindfulnessBALANCE2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-confidence audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.12×
Luxury OrientationPREMIUM1.16×
SustainabilityBALANCE1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-confidence have in Germany?

Self-confidence has an estimated audience of 3,855,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Self-confidence fans?

70.7% of Self-confidence fans are female, 29.3% are male, with an average age of 40.9 years.

03

Which brands do Self-confidence fans like most?

Self-confidence fans show strongest brand affinity for dB’s (2.07×), Self-esteem (5.97×), and Quality of life (3.67×) over the country average.

04

Where do Self-confidence fans live in Germany?

Self-confidence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Self-confidence fans also like?

Beyond Self-confidence itself, the audience over-indexes on Self-esteem (5.97×), Quality of life (3.67×), Happiness (3.8×), and Shopping (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Self-confidence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Self-confidence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →