Self-confidence Audience in Germany
Self-confidence has an estimated audience of 3,855,145 people in Germany. 70.7% are female, 29.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Self-esteem, Quality of life, Happiness, Shopping, Self care.
The average Self-confidence fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Self-esteem, Quality of life, Happiness, with strongest over-indexing on Self-esteem (5.97× the country average). Demographically, the Self-confidence audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Self-confidence fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 40.9 |
| Estimated audience size | 3,855,145 |
Audience persona
The typical Self-confidence fan in Germany is more female, around 40.9 years old, with strong Mindfulness tendencies and a notable affinity for Self-esteem.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 913,730 | 1.08× |
| Bayern | 670,274 | 1.08× |
| Baden-Württemberg | 557,865 | 1.06× |
| Niedersachsen | 409,782 | 1.09× |
| Hessen | 313,188 | 1.07× |
| Rheinland-Pfalz | 202,402 | 1.05× |
| Sachsen | 185,306 | 0.98× |
| Berlin | 184,008 | 1.07× |
| Schleswig-Holstein | 160,396 | 1.16× |
| Brandenburg | 118,253 | 0.99× |
| Hamburg | 93,650 | 1.07× |
| Thüringen | 88,577 | 0.9× |
| Sachsen-Anhalt | 82,574 | 0.83× |
| Mecklenburg-Vorpommern | 58,477 | 0.79× |
| Saarland | 39,070 | 0.83× |
| Bremen | 32,442 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Self-esteem | 5.97× | Health |
| Quality of life | 3.67× | Health |
| Happiness | 3.8× | Health |
| Shopping | 1.97× | Shopping |
| Self care | 4.26× | Health |
| Emotional intelligence | 7.05× | Health |
| Personal development | 3.64× | Business & Career |
| Well-being | 3.27× | Health |
| Online shopping | 2.04× | Shopping |
| Cosmetics | 2.43× | Beauty & Wellness |
| Discount stores | 2.21× | Shopping |
| Design | 1.92× | Home & Garden |
| 2.05× | Internet & Social Media | |
| Business | 2.01× | Business & Career |
| Physical fitness | 2.13× | Sports |
| Family | 2.16× | Kids & Family |
| Politics and social issues | 1.99× | Politics & Society |
| Borussia Dortmund | 1.54× | Sports |
| Motivation | 3.28× | Business & Career |
| Cooking | 2.11× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.05 |
| Sustainability | BALANCE | 1.57 |
| Indulgence | JOY | 1.51 |
| Sports Activity | POWER | 1.47 |
| DIY Mentality | THRILL | 1.37 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Brazil | 11.0% |
| United Kingdom | 4.7% |
See Self-confidence audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-confidence have in Germany?
Self-confidence has an estimated audience of 3,855,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Self-confidence fans?
70.7% of Self-confidence fans are female, 29.3% are male, with an average age of 40.9 years.
Which brands do Self-confidence fans like most?
Self-confidence fans show strongest brand affinity for Self-esteem (5.97×), Quality of life (3.67×), and Happiness (3.8×) over the country average.
Where do Self-confidence fans live in Germany?
Self-confidence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 913,730), Bayern (reach 670,274), and Baden-Württemberg (reach 557,865). These three regions account for the largest share of the active audience.
What other brands do Self-confidence fans also like?
Beyond Self-confidence itself, the audience over-indexes on Quality of life (3.67×), Happiness (3.8×), Shopping (1.97×), and Self care (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-confidence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.