Self-confidence Audience in Brazil
Self-confidence has an estimated audience of 9,673,570 people in Brazil. 74.4% are female, 25.6% are male, average age 44.2. Top regions: São Paulo, Rio de Janeiro, Minas Gerais.
The average Self-confidence fan in Brazil is 44.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Demographically, the Self-confidence audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Health · Type: Topic
Demographics of Self-confidence fans
| Metric | Value |
|---|---|
| Female | 74.4% |
| Male | 25.6% |
| Average age | 44.2 |
| Estimated audience size | 9,673,570 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,330,171 | 0.53× |
| Rio de Janeiro | 509,553 | 0.56× |
| Minas Gerais | 425,777 | 0.43× |
| Paraná | 296,468 | 0.5× |
| Bahia | 250,479 | 0.39× |
| Rio Grande do Sul | 246,915 | 0.43× |
| Ceará | 246,494 | 0.58× |
| Pernambuco | 242,965 | 0.55× |
| Piauí | 216,425 | 1.61× |
| Pará | 205,674 | 0.65× |
| Alagoas | 200,965 | 1.42× |
| Paraíba | 200,588 | 1.03× |
| Rio Grande do Norte | 200,501 | 1.24× |
| Maranhão | 196,709 | 0.81× |
| Mato Grosso do Sul | 191,363 | 1.36× |
| Amazonas | 190,961 | 1.14× |
| Goiás | 189,482 | 0.51× |
| Santa Catarina | 174,137 | 0.39× |
| Sergipe | 173,238 | 1.72× |
| Mato Grosso | 159,789 | 0.88× |
| Espírito Santo | 154,431 | 0.77× |
| Federal District | 140,651 | 0.87× |
| Rondônia | 118,562 | 1.47× |
| Amapá | 105,518 | 3.08× |
| Tocantins | 74,356 | 1.16× |
| Roraima | 50,821 | 1.86× |
| Acre | 35,246 | 1.05× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.9 |
| Design Affinity | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.37 |
| LGBTQ+ Identity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Brazil | 11.0% |
| United Kingdom | 4.7% |
See Self-confidence audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Self-confidence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.