Rascasse Audience Intelligence

Self-confidence Audience in Brazil

A data profile of the people who buy, follow and care about Self-confidence in Brazil — modelled from more than twelve digital signal sources. Self-confidence has an estimated audience of 9,673,570 people in Brazil.

#387among Topic in Brazil#21in Health

The average Self-confidence fan in Brazil is 44.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-confidence profile in Brazil.

Audience size
9.7M
in Brazil
Gender
74.4%♀
25.6% male
Age
44.2
average years
Country rank
#590
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-confidence fans

74.4% are female, 25.6% are male, average age 44.2.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Self-confidence audience in Brazil
MetricValue
Female74.4%
Male25.6%
Average age44.2
Estimated audience size9,673,570
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Self-confidence audience in Brazil
Age bracketShare%
16-198%
20-2917%
30-3922%
40-4926%
50+29%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Self-confidence audience comes from Brazil.

Worldwide audience distribution share by country for Self-confidence
CountryShare
United States16.3%
Brazil11.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-confidence audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Self-confidence fans by region: top regions in Brazil
#RegionReachAffinity×
01Amapá~40K1.12×
02Piauí~100K1.07×
03Sergipe~100K1.07×
04Alagoas~100K1.04×
05Mato Grosso do Sul~100K1.04×
06Rio Grande do Norte~200K1.03×
07Rondônia~80K1.03×
08Roraima~30K1.03×
09Amazonas~200K1.01×
10Tocantins~60K1.01×
11Paraíba~200K1.00×
12Acre~30K1.00×
13Mato Grosso~200K0.99×
14Maranhão~200K0.98×
15Federal District~200K0.98×
16Espírito Santo~200K0.97×
17Pará~300K0.96×
18Pernambuco~400K0.95×
19Ceará~400K0.94×
20Goiás~300K0.94×
21Santa Catarina~400K0.93×
22Bahia~600K0.92×
23Rio Grande do Sul~500K0.91×
24Paraná~500K0.90×
25Rio de Janeiro~800K0.87×
26Minas Gerais~900K0.86×
27São Paulo~2M0.74×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Brazil

See Self-confidence audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Self-confidence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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