Rascasse Audience Intelligence

Self-confidence Audience in Italy

A data profile of the people who buy, follow and care about Self-confidence in Italy — modelled from more than twelve digital signal sources. Self-confidence has an estimated audience of 3,537,621 people in Italy.

#1381among Topic in Italy#71in Health

The average Self-confidence fan in Italy is 42.4 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-confidence profile in Italy.

Audience size
3.5M
in Italy
Gender
66.3%♀
33.7% male
Age
42.4
average years
Country rank
#2001
Topic in Italy
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-confidence fans

66.3% are female, 33.7% are male, average age 42.4.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Self-confidence audience in Italy
MetricValue
Female66.3%
Male33.7%
Average age42.4
Estimated audience size3,537,621
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Self-confidence audience in Italy
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Self-confidence audience comes from Italy.

Worldwide audience distribution share by country for Self-confidence
CountryShare
United States16.3%
Brazil11.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-confidence audience in Italy is strongest.

Fig. 05

Top regions by affinity

Self-confidence fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~700K1.20×
02Molise~20K1.09×
03Aosta Valley~10K1.08×
04Emilia-Romagna~300K1.04×
05Puglia~300K1.04×
06Campania~400K1.00×
07Tuscany~200K1.00×
08Basilicata~30K1.00×
09Veneto~300K0.99×
10Piedmont~300K0.99×
11Friuli-Venezia Giulia~70K0.99×
12Sardinia~100K0.97×
13Marche~80K0.96×
14Abruzzo~70K0.96×
15Umbria~60K0.96×
16Lazio~400K0.95×
17Sicilia~300K0.95×
18Trentino-Alto Adige/Südtirol~60K0.95×
19Calabria~100K0.94×
20Liguria~90K0.93×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Self-confidence audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Self-confidence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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