Motivation Audience in Germany
Motivation has an estimated audience of 8,967,575 people in Germany. 60.1% are female, 39.9% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Škoda Kodiaq, Volvo V60, Home Delivery, KLIX (AM).
The average Motivation fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Škoda Kodiaq, Volvo V60, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Motivation audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Motivation fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.9 |
| Estimated audience size | 8,967,575 |
Audience persona
The typical Motivation fan in Germany is more female, around 39.9 years old, with strong Mindfulness tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,060,043 | 1.05× |
| Bayern | 1,506,149 | 1.04× |
| Baden-Württemberg | 1,345,393 | 1.1× |
| Niedersachsen | 870,307 | 1× |
| Hessen | 809,565 | 1.18× |
| Sachsen | 443,794 | 1.01× |
| Rheinland-Pfalz | 419,740 | 0.93× |
| Berlin | 378,884 | 0.94× |
| Thüringen | 311,200 | 1.36× |
| Schleswig-Holstein | 302,987 | 0.94× |
| Brandenburg | 279,570 | 1.01× |
| Hamburg | 200,103 | 0.99× |
| Sachsen-Anhalt | 197,378 | 0.85× |
| Mecklenburg-Vorpommern | 146,776 | 0.86× |
| Saarland | 86,808 | 0.79× |
| Bremen | 72,616 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.1× | Cars & Mobility |
| Volvo V60 | 3.8× | Cars & Mobility |
| Home Delivery | 2.21× | Food & Beverages |
| KLIX (AM) | 1.86× | Music & Radio |
| Corfu (regional unit) | 1.81× | Travel & Leisure |
| Kodi (software) | 1.58× | Technology & Electronics |
| Keeper (password manager) | 2.13× | Technology & Electronics |
| Theocracy | 4.8× | Music & Radio |
| Phil Campbell (musician) | 2.41× | Music & Radio |
| Zagreb | 1.83× | Travel & Leisure |
| Pantsuit | 2.95× | Fashion & Accessoires |
| Cachorro | 1.52× | Pets & Animals |
| Glashütte | 1.8× | Travel & Leisure |
| Inductive charging | 2.87× | Home & Garden |
| La Crosse, Wisconsin | 2.18× | Travel & Leisure |
| Huck (magazine) | 3.48× | Internet & Social Media |
| The Equalizer | 1.74× | Movies & TV |
| Throne of Glass | 1.95× | Literature |
| Viator | 2.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.39 |
| Sports Activity | POWER | 1.39 |
| Indulgence | JOY | 1.35 |
| Sustainability | BALANCE | 1.19 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
See Motivation audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motivation have in Germany?
Motivation has an estimated audience of 8,967,575 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motivation fans?
60.1% of Motivation fans are female, 39.9% are male, with an average age of 39.9 years.
Which brands do Motivation fans like most?
Motivation fans show strongest brand affinity for Stradivarius (1.97×), Škoda Kodiaq (2.1×), and Volvo V60 (3.8×) over the country average.
Where do Motivation fans live in Germany?
Motivation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,060,043), Bayern (reach 1,506,149), and Baden-Württemberg (reach 1,345,393). These three regions account for the largest share of the active audience.
What other brands do Motivation fans also like?
Beyond Motivation itself, the audience over-indexes on Škoda Kodiaq (2.1×), Volvo V60 (3.8×), Home Delivery (2.21×), and KLIX (AM) (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.