Motivation Audience in Brazil
Motivation has an estimated audience of 17,207,565 people in Brazil. 66.8% are female, 33.2% are male, average age 41.6. Top brand affinities: Happiness, Hairstyle, College, MSN, Facial.
Top brand affinities include Happiness, Hairstyle, College, with strongest over-indexing on Happiness (1.64× the country average). Demographically, the Motivation audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Motivation fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 41.6 |
| Estimated audience size | 17,207,565 |
Audience persona
The typical Motivation fan in Brazil is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Happiness.
Top brand affinities of Motivation fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Happiness | 1.64× | Health |
| Hairstyle | 1.75× | Beauty & Wellness |
| College | 1.52× | Business & Career |
| MSN | 1.53× | News |
| Facial | 1.77× | Beauty & Wellness |
| Bad Bunny | 1.64× | Music & Radio |
| Bodybuilding | 1.52× | Sports |
| Personal trainer | 1.53× | Sports |
| Rede Record | 1.52× | Movies & TV |
| Yahoo! | 1.6× | Internet & Social Media |
| Soulmate | 1.76× | Kids & Family |
| Rod Stewart | 1.63× | Music & Radio |
| Paulo Coelho | 1.65× | Literature |
| Capoeira | 1.58× | Sports |
| Mark Zuckerberg | 1.53× | Business & Career |
| Frank Sinatra | 1.52× | Music & Radio |
| Steve Carell | 1.52× | Movies & TV |
| Miles Teller | 1.52× | Movies & TV |
| Yakult | 1.58× | Food & Beverages |
| Bryan Adams | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.43 |
| Community Orientation | OPEN | 1.39 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Individualism | JOY | 1.28 |
| Sports Activity | POWER | 1.19 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
See Motivation audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.