Motivation Audience in Brazil
Motivation has an estimated audience of 17,207,565 people in Brazil. 66.8% are female, 33.2% are male, average age 41.6. Top brand affinities: Polo Ralph Lauren, Smart device, Family, Happiness, Nature.
Top brand affinities include Polo Ralph Lauren, Smart device, Family, with strongest over-indexing on Polo Ralph Lauren (19.02× the country average). Demographically, the Motivation audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Business & Career · Type: Topic
Demographics of Motivation fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 41.6 |
| Estimated audience size | 17,207,565 |
Audience persona
The typical Motivation fan in Brazil is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 19.02× | Fashion & Accessoires |
| Smart device | 6.79× | Technology & Electronics |
| Family | 1.64× | Kids & Family |
| Happiness | 2.08× | Health |
| Nature | 1.68× | Home & Garden |
| Social media | 1.61× | Business & Career |
| Hairstyle | 2.41× | Beauty & Wellness |
| Personal care | 1.6× | Health |
| Sport Club do Recife | 2.09× | Sports |
| Spas | 1.8× | Beauty & Wellness |
| Electrolux | 2.15× | Home & Garden |
| mulheres | 2.04× | Movies & TV |
| Telegram | 2.12× | Internet & Social Media |
| Fast food | 1.63× | Food & Beverages |
| Facial | 2.7× | Beauty & Wellness |
| Beauty salons | 1.53× | Beauty & Wellness |
| Skin care | 1.96× | Beauty & Wellness |
| 1.6× | Technology & Electronics | |
| Children's clothing | 1.83× | Fashion & Accessoires |
| Lojas Renner | 1.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.1 |
| Creativity | OPEN | 1.48 |
| Price Sensitivity | PREMIUM | 1.48 |
| Design Affinity | PREMIUM | 1.47 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
See Motivation audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.