A data profile of the people who buy, follow and care about Motivation in Brazil — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 17,207,565 people in Brazil.
Motivation has an estimated audience of 17,207,565 people in Brazil. 66.8% are female, 33.2% are male, average age 41.6. Top brand affinities: Happiness, Hairstyle, College, MSN, Facial.
Top brand affinities include Happiness, Hairstyle, College, with strongest over-indexing on Happiness (1.64× the country average).
Demographically, the Motivation audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Motivation fan in Brazil is more female, around 41.6 years old, with strong Mindfulness tendencies and a notable affinity for Happiness.
The key figures that characterise the Motivation profile in Brazil.
66.8% are female, 33.2% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 41.6 |
| Estimated audience size | 17,207,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Motivation audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Facial | Beauty & Wellness | 1.77× | ||
| 02 | Soulmate | Kids & Family | 1.76× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.75× | ||
| 04 | Polo Ralph Lauren | Fashion & Accessoires | 1.69× | ||
| 05 | Paulo Coelho | Literature | 1.65× | ||
| 06 | Happiness | Health | 1.64× | ||
| 07 | Bad Bunny | Music & Radio | 1.64× | ||
| 08 | Rod Stewart | Music & Radio | 1.63× | ||
| 09 | Yahoo! | Internet & Social Media | 1.60× | ||
| 10 | Capoeira | Sports | 1.58× | ||
| 11 | MSN | News | 1.53× | ||
| 12 | Personal trainer | Sports | 1.53× | ||
| 13 | Mark Zuckerberg | Business & Career | 1.53× | ||
| 14 | College | Business & Career | 1.52× | ||
| 15 | Bodybuilding | Sports | 1.52× | ||
| 16 | Rede Record | Movies & TV | 1.52× | ||
| 17 | Miles Teller | Movies & TV | 1.52× | ||
| 18 | Frank Sinatra | Music & Radio | 1.52× | ||
| 19 | Steve Carell | Movies & TV | 1.52× | ||
| 20 | Bryan Adams | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.43× | |
| Community Orientation | OPEN | 1.39× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Urban Lifestyle | OPEN | 0.88× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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