Motivation Audience in United States

Motivation logo

Motivation has an estimated audience of 65,364,751 people in United States. 56.9% are female, 43.1% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.

The average Motivation fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (19.13× the country average). Demographically, the Motivation audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Motivation fans

Demographic split for Motivation audience in United States
MetricValue
Female56.9%
Male43.1%
Average age42.3
Estimated audience size65,364,751

Audience persona

The typical Motivation fan in United States is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Motivation in United States
RegionReachAffinity
California8,947,5141.24×
Texas6,949,4801.24×
Florida5,132,3551.16×
New York4,056,0731.11×
Georgia2,727,9041.35×
Pennsylvania2,271,5791.03×
Illinois2,267,6931.04×
North Carolina2,234,9451.14×
Ohio2,007,7781×
Michigan1,902,9391.11×
Virginia1,812,8661.14×
New Jersey1,642,6790.99×
Arizona1,559,8011.17×
Tennessee1,460,7281.11×
Maryland1,256,8141.12×
Indiana1,226,0251.03×
Washington1,167,8610.89×
South Carolina1,151,6881.17×
Massachusetts1,128,9690.88×
Alabama1,104,8691.21×
Louisiana1,090,0601.29×
Missouri1,066,6161.01×
Minnesota902,3220.96×
Wisconsin876,5340.89×
Colorado869,3510.84×
Kentucky823,0831×
Oklahoma769,2721.06×
Mississippi754,6671.4×
Nevada654,9741.04×
Oregon637,1380.85×
Connecticut599,1470.91×
Arkansas583,3021.08×
Utah566,8220.97×
Iowa527,2390.98×
Kansas518,6691.01×
New Mexico355,6281.08×
Nebraska322,4100.98×
Idaho304,6220.93×
Hawaii302,2401.08×
West Virginia263,8990.87×
Washington, District of Columbia197,8631.01×
New Hampshire190,8800.74×
Rhode Island170,0010.82×
Delaware159,7200.89×
Maine156,1880.67×
Montana130,4390.72×
South Dakota126,1740.84×
Alaska117,4610.84×
North Dakota110,9420.83×
Wyoming67,9250.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motivation audience
BrandAffinityCategory
Capital One19.13×Business & Career
Google Maps17.1×Internet & Social Media
Indeed.com14.67×Business & Career
CarGurus20.19×Cars & Mobility
Circle K17.45×Shopping
DeviantArt16.76×Internet & Social Media
Enterprise Rent-A-Car14.2×Cars & Mobility
AccuWeather14.74×Home & Garden
Khan Academy18.84×Business & Career
Google News12.8×News
Beetlejuice10.41×Movies & TV
ICloud19.86×Technology & Electronics
Diane Keaton13.11×Movies & TV
Aaron Rodgers13.22×Sports
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Billy Bob Thornton17.56×Movies & TV
Diabetes mellitus awareness12.48×Health
Kendra Scott18.08×Fashion & Accessoires
Jeff Bezos18.95×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motivation audience
TraitClusterScore
MindfulnessBALANCE1.42
ExtroversionTHRILL1.39
LGBTQ+ IdentityOPEN1.21
Sports ActivityPOWER1.16
Early Adopter MentalityPOWER1.12
SustainabilityBALANCE1.11

Worldwide distribution

Worldwide audience distribution share by country for Motivation
CountryShare
United States21.2%
India6.9%
Brazil5.6%

See Motivation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Motivation have in United States?

Motivation has an estimated audience of 65,364,751 people in United States, concentrated in California and Texas.

What is the gender split and age of Motivation fans?

56.9% of Motivation fans are female, 43.1% are male, with an average age of 42.3 years.

Which brands do Motivation fans like most?

Motivation fans show strongest brand affinity for Capital One (19.13×), Google Maps (17.1×), and Indeed.com (14.67×) over the country average.

Where do Motivation fans live in United States?

Motivation fans in United States are most concentrated in California (reach 8,947,514), Texas (reach 6,949,480), and Florida (reach 5,132,355). These three regions account for the largest share of the active audience.

What other brands do Motivation fans also like?

Beyond Motivation itself, the audience over-indexes on Google Maps (17.1×), Indeed.com (14.67×), CarGurus (20.19×), and Circle K (17.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.