A data profile of the people who buy, follow and care about Motivation in Italy — modelled from more than twelve digital signal sources. Motivation has an estimated audience of 12,826,490 people in Italy.
Motivation has an estimated audience of 12,826,490 people in Italy. 59.5% are female, 40.5% are male, average age 43.6. Top brand affinities: Self-awareness, Self-esteem, Self-love, Natural skin care, Primark.
Top brand affinities include Self-awareness, Self-esteem, Self-love, with strongest over-indexing on Self-awareness (2.66× the country average).
Demographically, the Motivation audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Motivation fan in Italy is more female, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.
The key figures that characterise the Motivation profile in Italy.
59.5% are female, 40.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.6 |
| Estimated audience size | 12,826,490 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Motivation audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
The strongest cross-interests of the Motivation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-awareness | Health | 2.66× | ||
| 02 | Self-esteem | Health | 2.48× | ||
| 03 | Emotional intelligence | Health | 2.30× | ||
| 04 | Self-love | Health | 2.12× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.12× | ||
| 06 | Voting | Politics & Society | 1.94× | ||
| 07 | Non-fiction books | Literature | 1.71× | ||
| 08 | Political science | Business & Career | 1.67× | ||
| 09 | Facial hair | Beauty & Wellness | 1.67× | ||
| 10 | Outfit of the day | Fashion & Accessoires | 1.65× | ||
| 11 | Social change | Politics & Society | 1.64× | ||
| 12 | Simple living | Politics & Society | 1.63× | ||
| 13 | Sun tanning | Beauty & Wellness | 1.60× | ||
| 14 | Horoscope | Health | 1.59× | ||
| 15 | Rice | Food & Beverages | 1.58× | ||
| 16 | Natural foods | Food & Beverages | 1.57× | ||
| 17 | Sophia Loren | Movies & TV | 1.57× | ||
| 18 | Mindfulness | Health | 1.55× | ||
| 19 | Primark | Shopping | 1.53× | ||
| 20 | Bodybuilding | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.65× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Price Sensitivity | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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