Motivation Audience in Italy
Motivation has an estimated audience of 12,826,490 people in Italy. 59.5% are female, 40.5% are male, average age 43.6. Top brand affinities: Instant messaging, Natural skin care, University, Canada, Slovenia.
Top brand affinities include Instant messaging, Natural skin care, University, with strongest over-indexing on Instant messaging (2.84× the country average). Demographically, the Motivation audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Business & Career · Type: Topic
Demographics of Motivation fans
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.6 |
| Estimated audience size | 12,826,490 |
Audience persona
The typical Motivation fan in Italy is more female, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Instant messaging.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Instant messaging | 2.84× | Internet & Social Media |
| Natural skin care | 3.34× | Beauty & Wellness |
| University | 2.29× | Business & Career |
| Canada | 2.49× | Travel & Leisure |
| Slovenia | 2.43× | Travel & Leisure |
| Primark | 2.13× | Shopping |
| Expert (company) | 2.84× | Shopping |
| Do it yourself (DIY) | 1.62× | Home & Garden |
| Self-awareness | 2.38× | Health |
| Tattoos | 1.72× | Fashion & Accessoires |
| Germany | 2.77× | Travel & Leisure |
| La Dolce Vita | 5.65× | Movies & TV |
| Meat | 1.75× | Food & Beverages |
| Library | 2.91× | Literature |
| Stretching | 3.06× | Sports |
| Enoteca | 2.77× | Food & Beverages |
| Weddings | 1.58× | Kids & Family |
| Self-esteem | 2.11× | Health |
| Voucher | 2.32× | Shopping |
| Weather | 2.44× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.53 |
| Extroversion | THRILL | 1.52 |
| Community Orientation | OPEN | 1.32 |
| Travelling | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 6.9% |
| Brazil | 5.6% |
See Motivation audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Motivation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.