A data profile of the people who buy, follow and care about Simple living in Italy — modelled from more than twelve digital signal sources. Simple living has an estimated audience of 3,896,180 people in Italy.
The average Simple living fan in Italy is 40.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Pull-up (exercise), Efficient energy use, Sustainable energy, with strongest over-indexing on Pull-up (exercise) (23.42× the country average).
Demographically, the Simple living audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Simple living fan in Italy is more female, around 40.0 years old, with strong Sustainability tendencies and a notable affinity for Pull-up (exercise).
The key figures that characterise the Simple living profile in Italy.
56.8% are female, 43.2% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.0 |
| Estimated audience size | 3,896,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Simple living audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.1% |
| Italy | 6.3% |
| United Kingdom | 5.7% |
Where the Simple living audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~80K | 1.14× | |
| 02 | Trentino-Alto Adige/Südtirol | ~80K | 1.13× | |
| 03 | Sardinia | ~100K | 1.10× | |
| 04 | Marche | ~100K | 1.04× | |
| 05 | Liguria | ~100K | 1.02× | |
| 06 | Abruzzo | ~90K | 1.02× | |
| 07 | Calabria | ~100K | 1.00× | |
| 08 | Umbria | ~60K | 1.00× | |
| 09 | Piedmont | ~300K | 0.99× | |
| 10 | Puglia | ~300K | 0.99× | |
| 11 | Sicilia | ~300K | 0.98× | |
| 12 | Veneto | ~300K | 0.98× | |
| 13 | Tuscany | ~300K | 0.98× | |
| 14 | Campania | ~400K | 0.97× | |
| 15 | Emilia-Romagna | ~300K | 0.97× | |
| 16 | Lazio | ~400K | 0.94× | |
| 17 | Lombardy | ~600K | 0.90× | |
| 18 | Basilicata | 0.00× | ||
| 19 | Molise | 0.00× | ||
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Simple living audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pull-up (exercise) | Sports | 23.42× | ||
| 02 | Ethical consumerism | Shopping | 8.65× | ||
| 03 | Sustainable living | Home & Garden | 7.15× | ||
| 04 | Sustainable products | Politics & Society | 6.60× | ||
| 05 | Zero waste | Home & Garden | 6.46× | ||
| 06 | Sustainable design | Business & Career | 6.31× | ||
| 07 | Efficient energy use | Technology & Electronics | 6.14× | ||
| 08 | Now TV | Movies & TV | 6.10× | ||
| 09 | Sustainable energy | Home & Garden | 5.00× | ||
| 10 | Auto show | Cars & Mobility | 4.60× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 4.52× | ||
| 12 | Millie Bobby Brown | Movies & TV | 4.37× | ||
| 13 | Renewable energy | Business & Career | 4.18× | ||
| 14 | Vegetarian cuisine | Food & Beverages | 3.79× | ||
| 15 | Vegan nutrition | Health | 3.68× | ||
| 16 | Hybrids | Cars & Mobility | 3.14× | ||
| 17 | Healthy habits | Health | 3.13× | ||
| 18 | Environmentalism | Politics & Society | 3.12× | ||
| 19 | Organic food | Food & Beverages | 2.33× | ||
| 20 | FIFA World Cup | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.93× | |
| Price Sensitivity | PREMIUM | 1.91× | |
| Luxury Orientation | PREMIUM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.92× |
Simple living has an estimated audience of 3,896,180 people in Italy, concentrated in Lombardy and Lazio.
56.8% of Simple living fans are female, 43.2% are male, with an average age of 40.0 years.
Simple living fans show strongest brand affinity for Pull-up (exercise) (23.42×), Efficient energy use (6.14×), and Sustainable energy (5×) over the country average.
Simple living fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Simple living itself, the audience over-indexes on Efficient energy use (6.14×), Sustainable energy (5×), Ethical consumerism (8.65×), and Sustainable living (7.15×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Simple living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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