Rascasse Audience Intelligence

Now TV Audience in Italy

A data profile of the people who buy, follow and care about Now TV in Italy — modelled from more than twelve digital signal sources. Now TV has an estimated audience of 3,747,661 people in Italy.

#7among TV / music streaming in Italy#81among Website / Newspaper / Magazine in Italy#103in Movies & TV

The average Now TV fan in Italy is 38.8 years old, more male, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Now TV profile in Italy.

Audience size
3.7M
in Italy
Gender
39.3%♀
60.7% male
Age
38.8
average years
Country rank
#1881
Website / Newspaper / Magazine in Italy
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Now TV

39.3% are female, 60.7% are male, average age 38.8.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Now TV audience in Italy
MetricValue
Female39.3%
Male60.7%
Average age38.8
Estimated audience size3,747,661
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Now TV audience in Italy
Age bracketShare%
16-1916%
20-2921%
30-3928%
40-4920%
50+15%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Now TV audience comes from Italy.

Worldwide audience distribution share by country for Now TV
CountryShare
United Kingdom22.7%
Italy18.9%
Hong Kong7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Now TV audience in Italy is strongest.

Fig. 05

Top regions by affinity

Now TV fans by region: top regions in Italy
#RegionReachAffinity×
01Tuscany~300K1.27×
02Emilia-Romagna~400K1.22×
03Lombardy~800K1.21×
04Lazio~600K1.16×
05Veneto~400K1.16×
06Marche~100K1.11×
07Liguria~100K1.09×
08Piedmont~300K1.08×
09Sicilia~400K1.05×
10Abruzzo~90K1.05×
11Umbria~70K1.05×
12Friuli-Venezia Giulia~70K0.97×
13Puglia~300K0.95×
14Calabria~100K0.95×
15Sardinia~100K0.95×
16Trentino-Alto Adige/Südtirol~70K0.95×
17Campania~400K0.88×
18Molise~10K0.70×
19Basilicata~20K0.63×
20Aosta Valley~6K0.58×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Italy

See Now TV audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Now TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →