Top 50 TV / music streamings in Italy
This curated ranking covers the 50 largest tv / music streamings in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 77 tv / music streamings tracked in Italy, the 50 ranked here account for the largest measured audience reach. Spotify, Netflix and RaiPlay lead the list with a combined estimated audience of 37,784,994 people. Across all 50 entries the average audience size is 1,650,490, and the largest, Spotify, reaches around 15,978,157 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each tv / music streaming, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Spotify |
15,978,157 | 3.8% | TV / music streaming | Internet & Social Media |
| 2 |  Netflix |
12,160,790 | 3.7% | TV / music streaming | Movies & TV |
| 3 |  RaiPlay |
9,646,047 | 97.8% | TV / music streaming | Movies & TV |
| 4 |  Amazon Prime Video |
5,930,523 | 11.4% | TV / music streaming | Movies & TV |
| 5 |  DAZN |
4,334,204 | 28.4% | TV / music streaming | Movies & TV |
| 6 |  Now TV |
4,028,565 | 20.5% | TV / music streaming | Movies & TV |
| 7 |  Amazon Instant Video |
3,202,206 | 6.4% | TV / music streaming | Movies & TV |
| 8 |  YouTube Music |
3,150,698 | 2.2% | TV / music streaming | Internet & Social Media |
| 9 |  ITunes |
3,114,833 | 3.4% | TV / music streaming | Music & Radio |
| 10 |  Apple TV |
2,750,840 | 3.1% | TV / music streaming | Movies & TV |
| 11 |  Apple Music |
2,606,718 | 3.2% | TV / music streaming | Music & Radio |
| 12 |  Amazon Fire TV |
1,793,698 | 10.6% | TV / music streaming | Movies & TV |
| 13 |  Dailymotion |
1,504,404 | 2.7% | TV / music streaming | Movies & TV |
| 14 |  SoundCloud |
1,384,915 | 2.7% | TV / music streaming | Music & Radio |
| 15 |  Witty TV |
1,067,100 | 89.5% | TV / music streaming | Movies & TV |
| 16 |  Deezer |
1,029,527 | 3.4% | TV / music streaming | Music & Radio |
| 17 |  Android TV |
930,324 | 5.2% | TV / music streaming | Movies & TV |
| 18 |  Roku |
771,233 | 2.5% | TV / music streaming | Movies & TV |
| 19 |  Shazam (service) |
757,041 | 5.9% | TV / music streaming | Music & Radio |
| 20 |  Hulu |
731,168 | 2.1% | TV / music streaming | Movies & TV |
| 21 |  Rakuten TV |
661,303 | 15.3% | TV / music streaming | Movies & TV |
| 22 |  Paramount Plus |
585,263 | 3.3% | TV / music streaming | Movies & TV |
| 23 |  Vimeo |
511,251 | 3.5% | TV / music streaming | Movies & TV |
| 24 |  Disney+ |
460,504 | 2.3% | TV / music streaming | Movies & TV |
| 25 |  Pluto TV |
460,380 | 5.4% | TV / music streaming | Movies & TV |
| 26 |  Vine (service) |
384,982 | 3.7% | TV / music streaming | Movies & TV |
| 27 |  HBO MAX |
357,363 | 0.4% | TV / music streaming | Movies & TV |
| 28 |  Peacock |
333,969 | 0.5% | TV / music streaming | Movies & TV |
| 29 |  IHeartRadio |
250,701 | 1.1% | TV / music streaming | Music & Radio |
| 30 |  ANIMEFLV |
200,395 | 0.8% | TV / music streaming | Internet & Social Media |
| 31 |  Amazon Music Unlimited |
166,360 | 5.6% | TV / music streaming | Internet & Social Media |
| 32 |  Vevo |
165,706 | 4.4% | TV / music streaming | Music & Radio |
| 33 |  Stan (company) |
156,085 | 3.3% | TV / music streaming | Internet & Social Media |
| 34 |  Smule |
153,311 | 2.7% | TV / music streaming | Music & Radio |
| 35 |  AnimeLab |
139,264 | 3.8% | TV / music streaming | Internet & Social Media |
| 36 |  Pandora Radio |
92,751 | 0.8% | TV / music streaming | Music & Radio |
| 37 |  ITunes Store |
64,132 | 0.7% | TV / music streaming | Movies & TV |
| 38 |  ARD Mediathek |
57,076 | 0.7% | TV / music streaming | Movies & TV |
| 39 |  ZDF Mediathek |
55,420 | 0.7% | TV / music streaming | Movies & TV |
| 40 |  Crackle (company) |
54,989 | 1.1% | TV / music streaming | Internet & Social Media |
| 41 |  Napster |
53,698 | 4.2% | TV / music streaming | Music & Radio |
| 42 |  LiveLeak |
49,261 | 1.8% | TV / music streaming | Movies & TV |
| 43 |  Tubi TV |
44,668 | 0.1% | TV / music streaming | Movies & TV |
| 44 |  Flixster |
43,112 | 0.8% | TV / music streaming | Movies & TV |
| 45 |  Last.fm |
41,000 | 1.4% | TV / music streaming | Music & Radio |
| 46 |  Shudder |
23,356 | 1.1% | TV / music streaming | Movies & TV |
| 47 |  HayU |
22,580 | 1.0% | TV / music streaming | Movies & TV |
| 48 |  CuriosityStream |
22,136 | 0.9% | TV / music streaming | Internet & Social Media |
| 49 |  Craftsy |
21,184 | 1.6% | TV / music streaming | Internet & Social Media |
| 50 |  Zattoo |
19,313 | 0.8% | TV / music streaming | Movies & TV |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each tv / music streaming by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest tv / music streaming in Italy?
Spotify currently leads with an estimated audience of 15,978,157 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.