Top list · Italy

Top 76 TV / music streamings in Italy

This curated ranking covers the 76 largest tv / music streamings in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Spotify, Netflix and RaiPlay lead the list with a combined estimated audience of 38M people. Across all 76 entries the average audience size is 1.1M, and the largest, Spotify, reaches around 16M people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each tv / music streaming, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.

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How to read this list

Rank

Position in the Top 76, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Spotify 16M 34.9 48.0% TV / music streaming
2 Netflix 12M 39.6 52.0% TV / music streaming
3 RaiPlay 9.6M 41.5 53.6% TV / music streaming
4 Amazon Prime Video 5.8M 39.6 51.9% TV / music streaming
5 DAZN 4.4M 36.3 33.4% TV / music streaming
6 Now TV 3.9M 38.8 39.3% TV / music streaming
7 YouTube Music 3.7M 31.6 46.1% TV / music streaming
8 ITunes 3.1M 41.1 45.9% TV / music streaming
9 Apple TV 2.7M 42.7 44.1% TV / music streaming
10 Apple Music 2.6M 41.1 44.3% TV / music streaming
11 Amazon Fire TV 1.8M 41.9 43.4% TV / music streaming
12 HBO MAX 1.6M 39.5 51.9% TV / music streaming
13 Dailymotion 1.6M 42.0 48.9% TV / music streaming
14 SoundCloud 1.4M 35.9 41.3% TV / music streaming
15 Deezer 1M 36.6 43.3% TV / music streaming
16 Witty TV 955k 44.2 55.6% TV / music streaming
17 Roku 770k 40.4 41.4% TV / music streaming
18 Shazam (service) 747k 39.1 42.0% TV / music streaming
19 Hulu 732k 35.0 55.2% TV / music streaming
20 Rakuten TV 720k 39.6 46.2% TV / music streaming
21 Paramount Plus 589k 39.6 45.7% TV / music streaming
22 Vimeo 501k 42.8 44.6% TV / music streaming
23 Disney+ 498k 39.1 53.7% TV / music streaming
24 Pluto TV 439k 41.9 40.1% TV / music streaming
25 Vine (service) 386k 27.4 54.3% TV / music streaming

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this Top 76 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each tv / music streaming by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest tv / music streaming in Italy?

Spotify currently leads with an estimated audience of 16M people in Italy.

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