Top 8 Search engines in Italy
This curated ranking covers the 8 largest search engines in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Google, PubMed and DuckDuckGo lead the list with a combined estimated audience of 16,031,309 people. Across all 8 entries the average audience size is 2,091,553, and the largest, Google, reaches around 12,514,734 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each search engine, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Google |
12,514,734 | 2.2% | Search engine | Internet & Social Media |
| 2 |  PubMed |
2,935,843 | 6.4% | Search engine | Internet & Social Media |
| 3 |  DuckDuckGo |
580,732 | 1.8% | Search engine | Internet & Social Media |
| 4 |  Ecosia |
354,074 | 4.7% | Search engine | Internet & Social Media |
| 5 |  Yelp |
185,706 | 1.4% | Search engine | Internet & Social Media |
| 6 |  Baidu |
68,708 | 0.2% | Search engine | Internet & Social Media |
| 7 |  Naver |
68,567 | 0.4% | Search engine | Internet & Social Media |
| 8 |  Badoo |
24,064 | 0.1% | Search engine | Internet & Social Media |
Frequently asked questions
How is this Top 8 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each search engine by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest search engine in Italy?
Google currently leads with an estimated audience of 12,514,734 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.