Top 35 Social medias in Italy
This curated ranking covers the 35 largest social medias in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Instagram, YouTube and WhatsApp lead the list with a combined estimated audience of 83,149,769 people. Across all 35 entries the average audience size is 4,780,577, and the largest, Instagram, reaches around 31,502,918 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each social media, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
31,502,918 | 2.6% | Social media | Internet & Social Media |
| 2 |  YouTube |
27,281,481 | 1.4% | Social media | Movies & TV |
| 3 |  WhatsApp |
24,365,370 | 4.1% | Social media | Internet & Social Media |
| 4 |  TikTok |
17,892,362 | 2.6% | Social media | Internet & Social Media |
| 5 |  Pinterest |
15,611,702 | 3.4% | Social media | Internet & Social Media |
| 6 |  X |
14,335,808 | 2.3% | Social media | Internet & Social Media |
| 7 |  Facebook |
13,869,842 | 2.1% | Social media | Internet & Social Media |
| 8 |  Twitch |
6,474,075 | 4.4% | Social media | Games |
| 9 |  Reddit |
4,606,132 | 2.5% | Social media | Internet & Social Media |
| 10 |  Snapchat |
2,750,455 | 2.0% | Social media | Internet & Social Media |
| 11 |  Flickr |
2,403,839 | 7.2% | Social media | Internet & Social Media |
| 12 |  LinkedIn |
1,985,462 | 1.2% | Social media | Internet & Social Media |
| 13 |  Bluesky |
1,165,921 | 1.6% | Social media | Internet & Social Media |
| 14 |  YouTube Kids |
576,628 | 1.3% | Social media | Movies & TV |
| 15 |  VK (social network) |
419,140 | 1.1% | Social media | Internet & Social Media |
| 16 |  WeChat |
322,162 | 1.2% | Social media | Internet & Social Media |
| 17 |  Tagged |
309,373 | 1.9% | Social media | Internet & Social Media |
| 18 |  Slither.io |
291,748 | 2.9% | Social media | Internet & Social Media |
| 19 |  Facebook Messenger |
286,341 | 0.1% | Social media | Internet & Social Media |
| 20 |  Myspace |
184,315 | 3.0% | Social media | Internet & Social Media |
| 21 |  Clubhouse |
151,455 | 3.1% | Social media | Internet & Social Media |
| 22 |  Truth Social |
110,395 | 1.0% | Social media | Internet & Social Media |
| 23 |  Tumblr |
99,910 | 0.1% | Social media | Internet & Social Media |
| 24 |  Hi5 |
82,655 | 4.4% | Social media | Internet & Social Media |
| 25 |  classmates |
54,404 | 1.8% | Social media | Internet & Social Media |
| 26 |  XING |
50,318 | 0.8% | Social media | Internet & Social Media |
| 27 |  Untappd |
47,254 | 4.5% | Social media | Internet & Social Media |
| 28 |  musical.ly |
35,329 | 2.5% | Social media | Internet & Social Media |
| 29 |  Picasa |
19,891 | 2.5% | Social media | Internet & Social Media |
| 30 |  Threads |
13,478 | 0.1% | Social media | Internet & Social Media |
| 31 |  skyrock |
8,280 | 1.6% | Social media | Internet & Social Media |
| 32 |  Socialbakers |
6,208 | 11.1% | Social media | Internet & Social Media |
| 33 |  Gaia Online |
2,930 | 0.3% | Social media | Internet & Social Media |
| 34 |  MOTORTALK |
1,873 | 0.3% | Social media | Cars & Mobility |
| 35 |  Post Planner |
769 | 1.3% | Social media | Technology & Electronics |
Frequently asked questions
How is this Top 35 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each social media by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest social media in Italy?
Instagram currently leads with an estimated audience of 31,502,918 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.