LinkedIn Audience in Italy
LinkedIn has an estimated audience of 13,555,180 people in Italy. 53.9% are female, 46.1% are male, average age 42.8. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Recruitment, Search engine marketing, Gi Group, Finance, Gmail.
The average LinkedIn fan in Italy is 42.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Recruitment, Search engine marketing, Gi Group, with strongest over-indexing on Recruitment (6.16× the country average). Demographically, the LinkedIn audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of LinkedIn fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.8 |
| Estimated audience size | 13,555,180 |
Audience persona
The typical LinkedIn fan in Italy is balanced, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Recruitment.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,334,042 | 1.82× |
| Lazio | 2,251,935 | 1.36× |
| Emilia-Romagna | 1,742,174 | 1.57× |
| Veneto | 1,660,726 | 1.55× |
| Piedmont | 1,560,804 | 1.56× |
| Campania | 1,367,382 | 0.9× |
| Tuscany | 1,005,145 | 1.12× |
| Puglia | 835,499 | 0.89× |
| Sicilia | 797,242 | 0.68× |
| Liguria | 400,218 | 1.05× |
| Marche | 359,091 | 1.06× |
| Friuli-Venezia Giulia | 290,378 | 1.14× |
| Abruzzo | 269,547 | 0.9× |
| Calabria | 239,882 | 0.58× |
| Trentino-Alto Adige/Südtirol | 231,179 | 0.9× |
| Sardinia | 213,114 | 0.56× |
| Umbria | 183,650 | 0.84× |
| Basilicata | 75,933 | 0.61× |
| Molise | 33,925 | 0.53× |
| Aosta Valley | 13,335 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Recruitment | 6.16× | Business & Career |
| Search engine marketing | 7.38× | Internet & Social Media |
| Gi Group | 6.16× | Business & Career |
| Finance | 2.16× | Business & Career |
| Gmail | 2.17× | Internet & Social Media |
| Database | 2.29× | Technology & Electronics |
| Claude | 3.49× | Technology & Electronics |
| Job | 3.89× | Business & Career |
| UniCredit | 1.77× | Business & Career |
| Small and medium enterprises | 2.49× | Business & Career |
| Indeed.com | 2.2× | Business & Career |
| Master of Business Administration | 3.14× | Business & Career |
| Educational technology | 3.06× | Business & Career |
| Sustainable energy | 2.37× | Home & Garden |
| Esselunga | 1.54× | Shopping |
| Intesa Sanpaolo | 1.65× | Business & Career |
| Business plan | 4.2× | Business & Career |
| Efficient energy use | 2.61× | Technology & Electronics |
| Saving | 2.32× | Business & Career |
| Solidarity | 1.98× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.76 |
| Community Orientation | OPEN | 1.49 |
| Family Orientation | CONSERVATISM | 1.38 |
| Travelling | THRILL | 1.33 |
| Need for Security | CONSERVATISM | 1.31 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.5% |
| United States | 17.6% |
| Germany | 4.1% |
See LinkedIn audiences in other countries
More Social media audiences in Italy
Frequently asked questions
How many fans does LinkedIn have in Italy?
LinkedIn has an estimated audience of 13,555,180 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of LinkedIn fans?
53.9% of LinkedIn fans are female, 46.1% are male, with an average age of 42.8 years.
Which brands do LinkedIn fans like most?
LinkedIn fans show strongest brand affinity for Recruitment (6.16×), Search engine marketing (7.38×), and Gi Group (6.16×) over the country average.
Where do LinkedIn fans live in Italy?
LinkedIn fans in Italy are most concentrated in Lombardy (reach 4,334,042), Lazio (reach 2,251,935), and Emilia-Romagna (reach 1,742,174). These three regions account for the largest share of the active audience.
What other brands do LinkedIn fans also like?
Beyond LinkedIn itself, the audience over-indexes on Search engine marketing (7.38×), Gi Group (6.16×), Finance (2.16×), and Gmail (2.17×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.