Rascasse Audience Intelligence

Now TV Audience in United States

A data profile of the people who buy, follow and care about Now TV in United States — modelled from more than twelve digital signal sources. Now TV has an estimated audience of 1,333,418 people in United States.

#28among TV / music streaming in United States#601among Website / Newspaper / Magazine in United States#3288in Movies & TV

The average Now TV fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Movies & TV · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Now TV profile in United States.

Audience size
1.3M
in United States
Gender
81.5%♀
18.5% male
Age
41.2
average years
Country rank
#19355
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Now TV

81.5% are female, 18.5% are male, average age 41.2.

Fig. 02

Gender split

81.5%
Female
18.5%
Male
Demographic split for Now TV audience in United States
MetricValue
Female81.5%
Male18.5%
Average age41.2
Estimated audience size1,333,418
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Now TV audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3919%
40-4920%
50+26%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Now TV audience comes from United States.

Worldwide audience distribution share by country for Now TV
CountryShare
United Kingdom22.7%
Italy18.9%
Hong Kong7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Now TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Now TV fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K5.03×
02New York~100K1.62×
03Maryland~30K1.49×
04Pennsylvania~70K1.47×
05New Hampshire~8K1.47×
06Massachusetts~40K1.45×
07Washington~40K1.42×
08New Jersey~50K1.36×
09Delaware~5K1.36×
10Illinois~60K1.35×
11Michigan~50K1.35×
12Colorado~30K1.34×
13Georgia~50K1.26×
14Virginia~40K1.25×
15Connecticut~20K1.24×
16Vermont~3K1.20×
17Indiana~30K1.18×
18Oregon~20K1.17×
19Florida~100K1.14×
20West Virginia~7K1.13×
21Tennessee~30K1.08×
22Mississippi~10K0.96×
23New Mexico~6K0.96×
24California~100K0.92×
25Minnesota~20K0.91×
26Maine~4K0.89×
27Alaska~3K0.88×
28Alabama~20K0.85×
29North Dakota~2K0.82×
30Rhode Island~3K0.81×
31South Dakota~3K0.81×
32Arkansas~9K0.80×
33Utah~9K0.79×
34Texas~90K0.78×
35Montana~3K0.78×
36Louisiana~10K0.77×
37Kansas~8K0.77×
38South Carolina~20K0.75×
39Nevada~9K0.73×
40Hawaii~4K0.73×
41Kentucky~10K0.72×
42Idaho~5K0.71×
43Nebraska~5K0.69×
44Missouri~10K0.68×
45Oklahoma~10K0.68×
46North Carolina~30K0.67×
47Arizona~20K0.66×
48Iowa~7K0.66×
49Ohio~30K0.63×
50Wisconsin~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Now TV, United States
0.62×1.00×5.03×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Now TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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