A data profile of the people who buy, follow and care about Environmentalism in Italy — modelled from more than twelve digital signal sources. Environmentalism has an estimated audience of 7,365,557 people in Italy.
Environmentalism has an estimated audience of 7,365,557 people in Italy. 49.5% are female, 50.5% are male, average age 42.4. Top brand affinities: Singer-songwriter, Ethical consumerism, Volunteering, Simple living, Sustainability.
Top brand affinities include Singer-songwriter, Ethical consumerism, Volunteering, with strongest over-indexing on Singer-songwriter (1.87× the country average).
Demographically, the Environmentalism audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Environmentalism fan in Italy is balanced, around 42.4 years old, with strong Sustainability tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Environmentalism profile in Italy.
49.5% are female, 50.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 42.4 |
| Estimated audience size | 7,365,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Environmentalism audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| France | 5.4% |
The strongest cross-interests of the Environmentalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ethical consumerism | Shopping | 4.45× | ||
| 02 | Simple living | Politics & Society | 3.12× | ||
| 03 | Solar panel | Home & Garden | 2.37× | ||
| 04 | Pandora | Fashion & Accessoires | 2.18× | ||
| 05 | Singer-songwriter | Music & Radio | 1.87× | ||
| 06 | Volunteering | Politics & Society | 1.83× | ||
| 07 | Sustainability | Politics & Society | 1.78× | ||
| 08 | Sustainable energy | Home & Garden | 1.78× | ||
| 09 | Cultural heritage | Politics & Society | 1.77× | ||
| 10 | Adriatic Sea | Travel & Leisure | 1.76× | ||
| 11 | Modern architecture | Arts & Culture | 1.76× | ||
| 12 | Renewable energy | Business & Career | 1.69× | ||
| 13 | Innovation | Business & Career | 1.65× | ||
| 14 | Political science | Business & Career | 1.65× | ||
| 15 | Expensive Taste | Business & Career | 1.64× | ||
| 16 | Social change | Politics & Society | 1.62× | ||
| 17 | Deal of the day | Shopping | 1.58× | ||
| 18 | Animal rights | Politics & Society | 1.58× | ||
| 19 | Travel website | Travel & Leisure | 1.57× | ||
| 20 | Luxury yacht | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.81× | |
| Indulgence | JOY | 1.38× | |
| Convenience Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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