Environmentalism Audience in United States

Environmentalism logo

Environmentalism has an estimated audience of 20,407,854 people in United States. 59.6% are female, 40.4% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Collectable, Bank account, Grinch, Natural rubber.

The average Environmentalism fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Collectable, Bank account, with strongest over-indexing on Historic site (4.47× the country average). Demographically, the Environmentalism audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Environmentalism fans

Demographic split for Environmentalism audience in United States
MetricValue
Female59.6%
Male40.4%
Average age38.7
Estimated audience size20,407,854

Audience persona

The typical Environmentalism fan in United States is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Environmentalism in United States
RegionReachAffinity
California3,253,1291.45×
Texas1,743,9050.99×
Florida1,655,7751.2×
New York1,325,3031.16×
Pennsylvania724,8781.05×
Illinois704,5881.04×
Georgia664,5451.06×
North Carolina643,7691.05×
Michigan607,4081.14×
Ohio575,8990.92×
Washington549,4241.34×
New Jersey549,1731.06×
Virginia541,3841.09×
Massachusetts471,4111.17×
Arizona451,1561.08×
Tennessee411,5741.01×
Maryland398,0791.13×
Indiana384,0451.03×
Colorado298,9760.93×
Wisconsin297,2400.97×
Missouri288,3350.88×
Minnesota265,5720.91×
Alabama263,7990.93×
Oregon260,5361.11×
South Carolina247,7080.81×
Louisiana238,2180.91×
Oklahoma222,7400.98×
Connecticut221,1991.08×
Kentucky215,2600.84×
Nevada201,3611.02×
Utah185,6271.02×
Mississippi150,1300.89×
Arkansas143,6330.85×
Kansas133,8510.83×
Iowa130,4150.78×
Hawaii107,6501.23×
New Mexico90,2940.88×
Idaho88,0400.86×
Nebraska87,6910.86×
Washington, District of Columbia86,3241.41×
West Virginia78,1770.82×
New Hampshire73,8410.92×
Rhode Island66,7511.03×
Maine66,7110.91×
Montana46,4450.82×
Vermont46,2561.29×
Alaska41,8620.96×
Delaware39,3990.7×
South Dakota37,6570.8×
North Dakota33,4770.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Environmentalism audience
BrandAffinityCategory
Historic site4.47×Arts & Culture
Collectable1.55×Kids & Family
Bank account2.12×Business & Career
Grinch3.04×Movies & TV
Natural rubber1.52×Cars & Mobility
Vocal harmony3.27×Music & Radio
Goop3.76×Internet & Social Media
Governor of Michigan4.81×Politics & Society
Home staging2.99×Home & Garden
Staycation1.85×Home & Garden
Fairy godmother4.06×Literature
Grace Slick4.59×Music & Radio
JDSU1.54×Business & Career
Wok3.21×Food & Beverages
Hibachi3.81×Food & Beverages
TV Fanatic4.81×Movies & TV
headspace4.16×Health
Cherish (group)4.81×Music & Radio
Jeep Wagoneer2.46×Cars & Mobility
Google Home2.78×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Environmentalism audience
TraitClusterScore
SustainabilityBALANCE2.68
LGBTQ+ IdentityOPEN1.54
Design AffinityPREMIUM1.41
Early Adopter MentalityPOWER1.38
Sports ActivityPOWER1.31
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Environmentalism
CountryShare
United States19.3%
Italy7.0%
France5.4%

See Environmentalism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Environmentalism have in United States?

Environmentalism has an estimated audience of 20,407,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Environmentalism fans?

59.6% of Environmentalism fans are female, 40.4% are male, with an average age of 38.7 years.

Which brands do Environmentalism fans like most?

Environmentalism fans show strongest brand affinity for Historic site (4.47×), Collectable (1.55×), and Bank account (2.12×) over the country average.

Where do Environmentalism fans live in United States?

Environmentalism fans in United States are most concentrated in California (reach 3,253,129), Texas (reach 1,743,905), and Florida (reach 1,655,775). These three regions account for the largest share of the active audience.

What other brands do Environmentalism fans also like?

Beyond Environmentalism itself, the audience over-indexes on Collectable (1.55×), Bank account (2.12×), Grinch (3.04×), and Natural rubber (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.