Rascasse Audience Intelligence

Environmentalism Audience in United States

A data profile of the people who buy, follow and care about Environmentalism in United States — modelled from more than twelve digital signal sources. Environmentalism has an estimated audience of 20,407,854 people in United States.

#1106among Topic in United States#93in Politics & Society

The average Environmentalism fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Sustainability, Trader Joe's, with strongest over-indexing on Do it yourself (DIY) (1.57× the country average).

Demographically, the Environmentalism audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Environmentalism fan in United States is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmentalism profile in United States.

Audience size
20.4M
in United States
Gender
59.6%♀
40.4% male
Age
38.7
average years
Country rank
#1611
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmentalism fans

59.6% are female, 40.4% are male, average age 38.7.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Environmentalism audience in United States
MetricValue
Female59.6%
Male40.4%
Average age38.7
Estimated audience size20,407,854
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Environmentalism audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Environmentalism audience comes from United States.

Worldwide audience distribution share by country for Environmentalism
CountryShare
United States19.3%
Italy7.0%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmentalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Environmentalism fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.30×
02Washington~500K1.25×
03Virginia~600K1.16×
04Michigan~600K1.14×
05Pennsylvania~800K1.13×
06Washington, District of Columbia~70K1.12×
07Maryland~400K1.10×
08Hawaii~100K1.09×
09Vermont~40K1.09×
10Wisconsin~300K1.08×
11Arkansas~200K1.08×
12Kansas~200K1.08×
13Massachusetts~400K1.07×
14New Jersey~500K1.05×
15Oregon~200K1.05×
16Florida~1.5M1.04×
17Arizona~400K1.04×
18Alaska~50K1.04×
19Illinois~700K1.03×
20North Carolina~600K1.03×
21Indiana~400K1.03×
22Louisiana~300K1.03×
23Georgia~600K1.02×
24Texas~2M1.01×
25New York~1M0.99×
26Minnesota~300K0.99×
27Oklahoma~200K0.99×
28Connecticut~200K0.99×
29Rhode Island~60K0.98×
30Ohio~600K0.97×
31Utah~200K0.97×
32Maine~70K0.97×
33North Dakota~40K0.97×
34South Carolina~300K0.96×
35Montana~50K0.96×
36South Dakota~50K0.96×
37Missouri~300K0.95×
38Alabama~300K0.95×
39Nebraska~100K0.95×
40Tennessee~400K0.94×
41Kentucky~200K0.94×
42New Mexico~100K0.94×
43Delaware~50K0.94×
44West Virginia~90K0.93×
45Nevada~200K0.92×
46New Hampshire~70K0.92×
47Colorado~300K0.91×
48Mississippi~200K0.91×
49Idaho~90K0.91×
50Iowa~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Environmentalism, United States
0.89×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmentalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmentalism audience
#·InterestCategoryAffinity×
01TransUnionTechnology & Electronics4.81×
02AetnaBusiness & Career4.15×
03Priyanka ChopraMovies & TV4.15×
04FlightAwareTravel & Leisure3.52×
05Vanessa KirbyMovies & TV3.50×
06Climate changeHome & Garden3.35×
07TaiwanTravel & Leisure3.01×
08PandoraFashion & Accessoires2.99×
09PhilanthropyArts & Culture2.27×
10SustainabilityPolitics & Society2.21×
11New York PostNews2.05×
12InnovationBusiness & Career1.94×
13ExpediaTravel & Leisure1.71×
14Organic farmingFood & Beverages1.69×
15Vintage clothingFashion & Accessoires1.68×
16Real propertyHome & Garden1.64×
17Trader Joe'sShopping1.62×
18Do it yourself (DIY)Home & Garden1.57×
19MuseumArts & Culture1.53×
20Nordstrom rackFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmentalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmentalism audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.33×
Design AffinityPREMIUM1.40×
IndulgenceJOY1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmentalism audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.88×
TraditionCONSERVATISM0.96×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmentalism have in United States?

Environmentalism has an estimated audience of 20,407,854 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Environmentalism fans?

59.6% of Environmentalism fans are female, 40.4% are male, with an average age of 38.7 years.

03

Which brands do Environmentalism fans like most?

Environmentalism fans show strongest brand affinity for Do it yourself (DIY) (1.57×), Sustainability (2.21×), and Trader Joe's (1.62×) over the country average.

04

Where do Environmentalism fans live in United States?

Environmentalism fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Environmentalism fans also like?

Beyond Environmentalism itself, the audience over-indexes on Sustainability (2.21×), Trader Joe's (1.62×), Philanthropy (2.27×), and TransUnion (4.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Environmentalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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