A data profile of the people who buy, follow and care about Environmentalism in Spain — modelled from more than twelve digital signal sources. Environmentalism has an estimated audience of 2,868,562 people in Spain.
Environmentalism has an estimated audience of 2,868,562 people in Spain. 55.9% are female, 44.1% are male, average age 42.8. Top brand affinities: IBEX 35, Ethical consumerism, Real property, Caixabank, Simple living.
Top brand affinities include IBEX 35, Ethical consumerism, Real property, with strongest over-indexing on IBEX 35 (2.17× the country average).
Demographically, the Environmentalism audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Environmentalism fan in Spain is more female, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Environmentalism profile in Spain.
55.9% are female, 44.1% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 42.8 |
| Estimated audience size | 2,868,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Environmentalism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| France | 5.4% |
The strongest cross-interests of the Environmentalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fair trade | Business & Career | 4.11× | ||
| 02 | Ethical consumerism | Shopping | 3.79× | ||
| 03 | Simple living | Politics & Society | 3.65× | ||
| 04 | Volunteering | Politics & Society | 2.87× | ||
| 05 | Real property | Home & Garden | 2.82× | ||
| 06 | Cultural heritage | Politics & Society | 2.42× | ||
| 07 | Organic farming | Food & Beverages | 2.41× | ||
| 08 | Sustainability | Politics & Society | 2.36× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 2.31× | ||
| 10 | Wine tasting | Food & Beverages | 2.23× | ||
| 11 | Uniqlo | Shopping | 2.22× | ||
| 12 | IBEX 35 | Business & Career | 2.17× | ||
| 13 | Modern art | Arts & Culture | 2.13× | ||
| 14 | Local food | Food & Beverages | 2.12× | ||
| 15 | Caixabank | Business & Career | 2.08× | ||
| 16 | Innovation | Business & Career | 2.01× | ||
| 17 | Travel website | Travel & Leisure | 1.90× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.85× | ||
| 19 | Nonprofit organization | Politics & Society | 1.82× | ||
| 20 | Superman | Movies & TV | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.37× | |
| Community Orientation | OPEN | 1.81× | |
| Individualism | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Spirituality | BALANCE | 0.85× | |
| Social Media Usage | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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