A data profile of the people who buy, follow and care about Environmentalism in Brazil — modelled from more than twelve digital signal sources. Environmentalism has an estimated audience of 3,889,647 people in Brazil.
Environmentalism has an estimated audience of 3,889,647 people in Brazil. 61.0% are female, 39.0% are male, average age 42.6. Top brand affinities: True Detective, Organic farming, Activism, Renewable energy, Sustainability.
Top brand affinities include True Detective, Organic farming, Activism, with strongest over-indexing on True Detective (3.29× the country average).
Demographically, the Environmentalism audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Environmentalism fan in Brazil is more female, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for True Detective.
The key figures that characterise the Environmentalism profile in Brazil.
61.0% are female, 39.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 42.6 |
| Estimated audience size | 3,889,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Environmentalism audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| France | 5.4% |
The strongest cross-interests of the Environmentalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 4.52× | ||
| 02 | Water pollution | Politics & Society | 4.47× | ||
| 03 | Reuse | Home & Garden | 3.62× | ||
| 04 | Fair trade | Business & Career | 3.58× | ||
| 05 | True Detective | Movies & TV | 3.29× | ||
| 06 | Solar power | Home & Garden | 2.99× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.78× | ||
| 08 | Renewable energy | Business & Career | 2.69× | ||
| 09 | Sustainable energy | Home & Garden | 2.50× | ||
| 10 | Activism | Politics & Society | 2.33× | ||
| 11 | Organic farming | Food & Beverages | 2.31× | ||
| 12 | Flea market | Home & Garden | 2.07× | ||
| 13 | Duvet | Home & Garden | 2.01× | ||
| 14 | Casino games | Games | 2.00× | ||
| 15 | Sustainability | Politics & Society | 1.98× | ||
| 16 | Rede Record | Movies & TV | 1.92× | ||
| 17 | Photovoltaics | Home & Garden | 1.88× | ||
| 18 | Art exhibition | Arts & Culture | 1.64× | ||
| 19 | Film festival | Movies & TV | 1.57× | ||
| 20 | Lip gloss | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.44× | |
| Community Orientation | OPEN | 1.58× | |
| Early Adopter Mentality | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Spirituality | BALANCE | 0.72× | |
| Tradition | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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