Rascasse Audience Intelligence

Environmentalism Audience in Germany

A data profile of the people who buy, follow and care about Environmentalism in Germany — modelled from more than twelve digital signal sources. Environmentalism has an estimated audience of 5,089,564 people in Germany.

#648among Topic in Germany#24in Politics & Society

The average Environmentalism fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Sustainable energy, with strongest over-indexing on Telegram (7.46× the country average).

Demographically, the Environmentalism audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Environmentalism fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Telegram.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Environmentalism profile in Germany.

Audience size
5.1M
in Germany
Gender
62.1%♀
37.9% male
Age
37.4
average years
Country rank
#1040
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Environmentalism fans

62.1% are female, 37.9% are male, average age 37.4.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Environmentalism audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age37.4
Estimated audience size5,089,564
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Environmentalism audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Environmentalism audience comes from Germany.

Worldwide audience distribution share by country for Environmentalism
CountryShare
United States19.3%
Italy7.0%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Environmentalism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Environmentalism fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.41×
02Bremen~60K1.28×
03Saarland~70K1.17×
04Hessen~400K1.05×
05Mecklenburg-Vorpommern~100K1.01×
06Sachsen-Anhalt~100K0.98×
07Thüringen~100K0.98×
08Brandenburg~100K0.93×
09Hamburg~100K0.93×
10Rheinland-Pfalz~200K0.91×
11Schleswig-Holstein~200K0.91×
12Sachsen~200K0.89×
13Bayern~700K0.88×
14Baden-Württemberg~600K0.85×
15Niedersachsen~400K0.81×
16Nordrhein-Westfalen~900K0.78×
Fig. 06

Affinity by region

Affinity by region — Environmentalism, Germany
0.78×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Environmentalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Environmentalism audience
#·InterestCategoryAffinity×
01Love ActuallyMovies & TV8.93×
02Earth DayPolitics & Society8.93×
03JIRATechnology & Electronics8.93×
04Environmental protectionPolitics & Society8.72×
05TelegramInternet & Social Media7.46×
06Small Business AdministrationBusiness & Career6.97×
07New Year's EveHome & Garden5.43×
08HomeschoolingPolitics & Society4.51×
09Sustainable energyHome & Garden3.92×
10Real propertyHome & Garden3.87×
11VolunteeringPolitics & Society3.53×
12FundraisingBusiness & Career3.46×
13Renewable energyBusiness & Career3.39×
14RossmannShopping2.45×
15HugendubelShopping2.41×
16SustainabilityPolitics & Society2.30×
17TagesschauMovies & TV2.23×
18AirbnbTravel & Leisure1.68×
19Netto Marken-DiscountShopping1.59×
20Do it yourself (DIY)Home & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Environmentalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Environmentalism audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.76×
Design AffinityPREMIUM1.51×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Environmentalism audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.99×
Price SensitivityPREMIUM1.02×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Environmentalism have in Germany?

Environmentalism has an estimated audience of 5,089,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Environmentalism fans?

62.1% of Environmentalism fans are female, 37.9% are male, with an average age of 37.4 years.

03

Which brands do Environmentalism fans like most?

Environmentalism fans show strongest brand affinity for Telegram (7.46×), Love Actually (8.93×), and Sustainable energy (3.92×) over the country average.

04

Where do Environmentalism fans live in Germany?

Environmentalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Environmentalism fans also like?

Beyond Environmentalism itself, the audience over-indexes on Love Actually (8.93×), Sustainable energy (3.92×), Tagesschau (2.23×), and Environmental protection (8.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Environmentalism audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →