Environmentalism Audience in Germany
Environmentalism has an estimated audience of 5,089,564 people in Germany. 62.1% are female, 37.9% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Real property, Sustainable energy, Rossmann, Spiegel Online, Tagesschau.
The average Environmentalism fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Real property, Sustainable energy, Rossmann, with strongest over-indexing on Real property (5.77× the country average). Demographically, the Environmentalism audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Environmentalism fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 37.4 |
| Estimated audience size | 5,089,564 |
Audience persona
The typical Environmentalism fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Real property.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 839,613 | 0.75× |
| Bayern | 672,256 | 0.82× |
| Baden-Württemberg | 542,472 | 0.78× |
| Hessen | 451,240 | 1.16× |
| Berlin | 408,767 | 1.8× |
| Niedersachsen | 312,156 | 0.63× |
| Rheinland-Pfalz | 199,547 | 0.78× |
| Sachsen | 190,574 | 0.76× |
| Schleswig-Holstein | 137,557 | 0.75× |
| Brandenburg | 113,160 | 0.72× |
| Thüringen | 109,999 | 0.85× |
| Sachsen-Anhalt | 106,831 | 0.81× |
| Mecklenburg-Vorpommern | 93,958 | 0.97× |
| Saarland | 93,403 | 1.49× |
| Hamburg | 93,261 | 0.81× |
| Bremen | 91,661 | 2.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 5.77× | Home & Garden |
| Sustainable energy | 3.96× | Home & Garden |
| Rossmann | 2.77× | Shopping |
| Spiegel Online | 2.22× | News |
| Tagesschau | 1.88× | Movies & TV |
| Renewable energy | 2.87× | Business & Career |
| Pets | 1.69× | Pets & Animals |
| Do it yourself (DIY) | 1.9× | Home & Garden |
| Western Union | 3.48× | Business & Career |
| Love Actually | 5.81× | Movies & TV |
| Drop shipping | 2.52× | Shopping |
| Small Business Administration | 7.46× | Business & Career |
| Automobiles | 1.63× | Cars & Mobility |
| Airbnb | 1.86× | Travel & Leisure |
| Reuse | 6.01× | Home & Garden |
| Sustainability | 2.21× | Politics & Society |
| Dailymotion | 5.04× | Movies & TV |
| Fachhochschule | 5.28× | Business & Career |
| ICloud | 3.55× | Technology & Electronics |
| Breuninger | 2.19× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.87 |
| LGBTQ+ Identity | OPEN | 2.21 |
| Indulgence | JOY | 1.56 |
| DIY Mentality | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.39 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| France | 5.4% |
See Environmentalism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Environmentalism have in Germany?
Environmentalism has an estimated audience of 5,089,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Environmentalism fans?
62.1% of Environmentalism fans are female, 37.9% are male, with an average age of 37.4 years.
Which brands do Environmentalism fans like most?
Environmentalism fans show strongest brand affinity for Real property (5.77×), Sustainable energy (3.96×), and Rossmann (2.77×) over the country average.
Where do Environmentalism fans live in Germany?
Environmentalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 839,613), Bayern (reach 672,256), and Baden-Württemberg (reach 542,472). These three regions account for the largest share of the active audience.
What other brands do Environmentalism fans also like?
Beyond Environmentalism itself, the audience over-indexes on Sustainable energy (3.96×), Rossmann (2.77×), Spiegel Online (2.22×), and Tagesschau (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.