Environmentalism Audience in Germany
Environmentalism has an estimated audience of 5,089,564 people in Germany. 62.1% are female, 37.9% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Historic site, Moroccan riad, Bank account, Cachorro.
The average Environmentalism fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Historic site, Moroccan riad, with strongest over-indexing on Stradivarius (1.6× the country average). Demographically, the Environmentalism audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Environmentalism fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 37.4 |
| Estimated audience size | 5,089,564 |
Audience persona
The typical Environmentalism fan in Germany is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 839,613 | 0.75× |
| Bayern | 672,256 | 0.82× |
| Baden-Württemberg | 542,472 | 0.78× |
| Hessen | 451,240 | 1.16× |
| Berlin | 408,767 | 1.8× |
| Niedersachsen | 312,156 | 0.63× |
| Rheinland-Pfalz | 199,547 | 0.78× |
| Sachsen | 190,574 | 0.76× |
| Schleswig-Holstein | 137,557 | 0.75× |
| Brandenburg | 113,160 | 0.72× |
| Thüringen | 109,999 | 0.85× |
| Sachsen-Anhalt | 106,831 | 0.81× |
| Mecklenburg-Vorpommern | 93,958 | 0.97× |
| Saarland | 93,403 | 1.49× |
| Hamburg | 93,261 | 0.81× |
| Bremen | 91,661 | 2.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.6× | Shopping |
| Historic site | 8.93× | Arts & Culture |
| Moroccan riad | 4.39× | Politics & Society |
| Bank account | 1.82× | Business & Career |
| Cachorro | 2.17× | Pets & Animals |
| Roaming | 2.37× | Technology & Electronics |
| Calf raises | 5.56× | Sports |
| Samanyolu Haber | 2.3× | Movies & TV |
| Golem | 1.58× | Technology & Electronics |
| Join Me | 6× | Technology & Electronics |
| Wolverine (comics) | 2.63× | Literature |
| Euphonium | 4.88× | Music & Radio |
| Hachis Parmentier | 5.49× | Food & Beverages |
| Fatteh | 4.67× | Food & Beverages |
| Preacher (comics) | 2.97× | Literature |
| Catania | 3.82× | Travel & Leisure |
| Whist | 2.28× | Games |
| Inha University | 7.46× | Business & Career |
| Faun (band) | 1.87× | Music & Radio |
| Glashütte | 1.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.87 |
| LGBTQ+ Identity | OPEN | 2.21 |
| Indulgence | JOY | 1.56 |
| DIY Mentality | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.39 |
| Pet Ownership | JOY | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| France | 5.4% |
See Environmentalism audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Environmentalism have in Germany?
Environmentalism has an estimated audience of 5,089,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Environmentalism fans?
62.1% of Environmentalism fans are female, 37.9% are male, with an average age of 37.4 years.
Which brands do Environmentalism fans like most?
Environmentalism fans show strongest brand affinity for Stradivarius (1.6×), Historic site (8.93×), and Moroccan riad (4.39×) over the country average.
Where do Environmentalism fans live in Germany?
Environmentalism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 839,613), Bayern (reach 672,256), and Baden-Württemberg (reach 542,472). These three regions account for the largest share of the active audience.
What other brands do Environmentalism fans also like?
Beyond Environmentalism itself, the audience over-indexes on Historic site (8.93×), Moroccan riad (4.39×), Bank account (1.82×), and Cachorro (2.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.