Environmentalism Audience in France

Environmentalism has an estimated audience of 5,709,680 people in France. 57.8% are female, 42.2% are male, average age 43.1. Top brand affinities: Real property, Google News, Kitchen garden, Indeed.com, Kitchen.

Top brand affinities include Real property, Google News, Kitchen garden, with strongest over-indexing on Real property (2.42× the country average). Demographically, the Environmentalism audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Mindfulness.

Category: Politics & Society · Type: Topic

Demographics of Environmentalism fans

Demographic split for Environmentalism audience in France
MetricValue
Female57.8%
Male42.2%
Average age43.1
Estimated audience size5,709,680

Audience persona

The typical Environmentalism fan in France is more female, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Real property.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Environmentalism audience
BrandAffinityCategory
Real property2.42×Home & Garden
Google News1.68×News
Kitchen garden3.57×Home & Garden
Indeed.com1.65×Business & Career
Kitchen1.63×Home & Garden
Hobby1.53×Home & Garden
Western Union2.35×Business & Career
Brigitte Bardot1.64×Movies & TV
Hairstyle1.5×Beauty & Wellness
Baby food3.01×Kids & Family
Hackers11.23×Movies & TV
Zero waste2.43×Home & Garden
CAC 401.54×Business & Career
Emmanuel Macron1.64×Politics & Society
Renewable energy2.06×Business & Career
Skirt1.66×Fashion & Accessoires
Electronic funds transfer1.52×Business & Career
American Vintage3.27×Fashion & Accessoires
Google Photos2.37×Technology & Electronics
Morocco1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Environmentalism audience
TraitClusterScore
SustainabilityBALANCE1.52
MindfulnessBALANCE1.31
Healthy LifestyleBALANCE1.24
DIY MentalityTHRILL1.19
Pet OwnershipJOY1.18
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Environmentalism
CountryShare
United States19.3%
Italy7.0%
France5.4%

See Environmentalism audiences in other countries

More Politics & Society audiences in France

How to read this data

Audience size is the estimated number of people in France who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.