A data profile of the people who buy, follow and care about Environmentalism in United Kingdom — modelled from more than twelve digital signal sources. Environmentalism has an estimated audience of 5,430,966 people in United Kingdom.
The average Environmentalism fan in United Kingdom is 41.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Do it yourself (DIY), Sustainability, Nonprofit organization, with strongest over-indexing on Do it yourself (DIY) (1.87× the country average).
Demographically, the Environmentalism audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Environmentalism fan in United Kingdom is more female, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Environmentalism profile in United Kingdom.
61.7% are female, 38.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.5 |
| Estimated audience size | 5,430,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Environmentalism audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| France | 5.4% |
Where the Environmentalism audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~800K | 1.13× | |
| 02 | West Midlands | ~300K | 1.12× | |
| 03 | Yorkshire and the Humber | ~500K | 1.08× | |
| 04 | Wales | ~300K | 1.08× | |
| 05 | North East | ~200K | 1.08× | |
| 06 | Scotland | ~500K | 1.03× | |
| 07 | South West | ~500K | 1.03× | |
| 08 | East of England | ~500K | 0.98× | |
| 09 | Northern Ireland | ~200K | 0.96× | |
| 10 | England | ~4M | 0.95× | |
| 11 | East Midlands | ~400K | 0.92× | |
| 12 | North West | ~500K | 0.85× |
The strongest cross-interests of the Environmentalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Climate change | Home & Garden | 3.97× | ||
| 02 | Ethical consumerism | Shopping | 3.22× | ||
| 03 | Child development | Business & Career | 2.98× | ||
| 04 | Simple living | Politics & Society | 2.85× | ||
| 05 | Sustainability | Politics & Society | 2.39× | ||
| 06 | Art exhibition | Arts & Culture | 2.22× | ||
| 07 | Nonprofit organization | Politics & Society | 2.17× | ||
| 08 | Wikipedia | Internet & Social Media | 2.14× | ||
| 09 | Local food | Food & Beverages | 2.11× | ||
| 10 | Contemporary art | Arts & Culture | 2.05× | ||
| 11 | Etsy | Fashion & Accessoires | 2.04× | ||
| 12 | Museum | Arts & Culture | 1.90× | ||
| 13 | Art museum | Arts & Culture | 1.88× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.87× | ||
| 15 | Volunteering | Politics & Society | 1.84× | ||
| 16 | Pet food | Pets & Animals | 1.84× | ||
| 17 | David Attenborough | Movies & TV | 1.80× | ||
| 18 | Organic food | Food & Beverages | 1.75× | ||
| 19 | Fine art | Business & Career | 1.71× | ||
| 20 | Donald Trump | Politics & Society | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.47× | |
| Patriotism | CONSERVATISM | 1.48× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Social Media Usage | JOY | 0.98× |
Environmentalism has an estimated audience of 5,430,966 people in United Kingdom, concentrated in England and South East.
61.7% of Environmentalism fans are female, 38.3% are male, with an average age of 41.5 years.
Environmentalism fans show strongest brand affinity for Do it yourself (DIY) (1.87×), Sustainability (2.39×), and Nonprofit organization (2.17×) over the country average.
Environmentalism fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Scotland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Environmentalism itself, the audience over-indexes on Sustainability (2.39×), Nonprofit organization (2.17×), Wikipedia (2.14×), and Local food (2.11×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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